TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

BK Scares Up Horror-Themed Late Night Promotion

Burger_King_Freddy1.jpg

As peculiar as this Burger King promotion may seem, as a horror fan, it’s inviting to know that even the most dastardly onscreen villains have to take a break to satisfy their appetites after a night of slaughter. Someone in Dubai must be a slasher film enthusiast as local agency Tonic has concocted this devilish print/outdoor effort, which features the likes of Chucky, Freddy, Jason and that Scream killer hitting up BK. Tonic tells I Believe in Advertising, “We were asked to communicate that Burger King stays open until the wee hours of the morning. [Art director] Thomas [Derouault] and [copywriter] Kris [Richardson] came up with the following campaign showing the villains of the night that we know all to[o] well, enjoying their favourite meal after a umm night out.”

According to the site, the ads were shot in Dubai and South Africa by Ben Dauchez and retouched by Derouault himself. More images from the campaign are after the jump.

Via B-D

More: “Do You Like American Psycho Billboards?


Burger_King_Chucky-412x274.jpg

Burger_King_Jason-412x274.jpg

Burger_King_Scream1.jpg

Mediabistro Course

Public Relations

Public RelationsStarting October 1, learn how to get your foot in the door and launch your PR career! Taught by the former VP of Corporate Communications at Playboy Enterprises, Linda Marsicano will teach you how to draft pitch letters and press releases, develop and implement PR plans, garner media coverage, and other skills you need for a successful career in public relations. Register now!