TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Blast Radius Takes Over As Bonefish AOR

bonefishgrill

Following a review, Tampa-based seafood-focused restaurant chain Bonefish Grill has shifted its creative duties from one WPP agency to another as Blast Radius has taken over for Y&R Midwest as the brand’s new creative AOR. Blast, the global digital agency housed within WPP’s Wunderman Network, will now handle advertising, in-restaurant, digital and social for Bonefish, which currently has 189 restaurants operating in 32 states.

Blast Radius New York GM Darryl Braunmiller is obviously excited about the appointment as he states, “We’re extremely pleased to have the opportunity to work with Bonefish Grill as their creative agency of record. As a digital agency, we have always led with consumer insights, and we will be working with Bonefish Grill to leverage that insight-driven strategy across all of their marketing channels. Their willingness to look beyond traditional agencies indicates an innovative spirit perfectly aligned with our culture.”

Along with Bonefish Grill, Blast Radius, which has 10 offices spread out across North America, Europe and China, works with clients including BMW Canada, Nike, Starbucks and Onitsuka Tiger. No word yet on when first work from Blast for Bonefish will break, but we’ll let you know.

Mediabistro Course

Here Are All the Black People

Here Are All the Black PeopleOn September 24, land your dream job in advertising and design at the premier multicultural career fair taking place at the Metropolitan Pavilion in NYC. Workshop your portfolio, attend mentoring sessions, learn from industry leaders, network with your peers, and most importantly, launch your career. Register now!