TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

BMW Back in Play

BMW is looking for a fresh start with its U.S. advertising as the automaker has announced that it’s looking for agency support in three specific areas: national brand creative, regional and dealer creative work and multi-cultural/diversity marketing efforts.

Not long after GSD&M decided to end a five-year relationship and resign the BMW account in October of last year, MDC’s KBS+P was tasked with handling national creative on a project basis. As for the other two areas, regional/dealer creative responsibility fell on Grey back in 2008 while multicultural marketing work was split between Matlock Advertising and Public Relations in Atlanta and Bromley in San Antonio.In a statement, BMW North America VP, marketing Dan Creed says, “This review is part of the standard long-term strategic planning of our brand. All of our agencies have made valuable contributions to BMW and we hope that they will participate in this review.”

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!