TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

BMW Back in Play

BMW is looking for a fresh start with its U.S. advertising as the automaker has announced that it’s looking for agency support in three specific areas: national brand creative, regional and dealer creative work and multi-cultural/diversity marketing efforts.

Not long after GSD&M decided to end a five-year relationship and resign the BMW account in October of last year, MDC’s KBS+P was tasked with handling national creative on a project basis. As for the other two areas, regional/dealer creative responsibility fell on Grey back in 2008 while multicultural marketing work was split between Matlock Advertising and Public Relations in Atlanta and Bromley in San Antonio.In a statement, BMW North America VP, marketing Dan Creed says, “This review is part of the standard long-term strategic planning of our brand. All of our agencies have made valuable contributions to BMW and we hope that they will participate in this review.”

Mediabistro Course

Community Management

Community MangementLearn how to engage your audiences and grow your communities! Starting November 5, you'll learn how to create network-specific posts to boost engagement, determine which posts can live on multiple networks, and build and pitch and editorial calendar. Register now!