PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Bogusky’s Common Collaborator Heads to Deutsch LA

We’re not sure what an “invention strategist” exactly is, but that’s the title that one Bud Caddell has assumed this week at Deutsch LA. Caddell, for those of you who don’t know, helped launched the collaborative social venture organization Common along with Alex Bogusky and Rob Schuham. Prior to that, he spent a brief moment as strategy director at Victors & Spoils and was a senior strategist at New York digital firm, Undercurrent.

Caddell’s new boss, Deutsch LA partner, chief digital officer and fellow Boulder ex-pat Winston Binch says that the new hire’s “a modern idea guy — equal parts inventor, strategist and technologist.” Guess Caddell’s title seems more appropriate now that we think about it. Anyhow, he’ll be working across all Deutsch LA accounts.

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!