TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Bond No. 9′s Andy Warhol Fragrance

AW_Lexington_Avenue.jpg

Bond No. 9 is marketing its new fragrance in the Andy Warhol Series. Andy Warhol Lexington Avenue is the third in the collection. The cost of the perfume is a bit lavish (around $200). And while I admire Andy Warhol as an artist, I hardly think perfume when I hear his name. Sure the bottle designs which are inspired by Warhol paintings are nice, but who really cares what their perfume bottle looks like? Using Warhol’s name in an effort to fool consumers into thinking your brand is cool makes the brand seem exponentially less interesting to me.

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!