PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Boutique Call: HaloEffect

It’s been a while since we dusted off the Call, but since this is an agency that proposes “game changing marketing  ideas” (how novel), we were only compelled to post. Anyhow, there’s a new shop in Boston starring president Tom Schneider and EVP, creative/strategy David Abend, who have teamed up to form the HaloEffect. Schneider served as CMO at Alloy Media & Marketing for three years while Abend spent four-plus years as VP/GCD at Digitas and had copywriting/creative director stints at the likes of Hill Holliday and Arnold (lordy, this guy’s more loyal to Beantown than Ben Affleck).

As for what HaloEffect has accomplished, the agency has completed the launch of Groupon for grocery and are currently working on marketing concepts for Nuance, Sokolove Law and Johnsonville Sausage. We’ll leave the “game-changing” judgment up to you,but here’s the Halo’s site to help you make your decision.

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!