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Boutique Call: HaloEffect

It’s been a while since we dusted off the Call, but since this is an agency that proposes “game changing marketing  ideas” (how novel), we were only compelled to post. Anyhow, there’s a new shop in Boston starring president Tom Schneider and EVP, creative/strategy David Abend, who have teamed up to form the HaloEffect. Schneider served as CMO at Alloy Media & Marketing for three years while Abend spent four-plus years as VP/GCD at Digitas and had copywriting/creative director stints at the likes of Hill Holliday and Arnold (lordy, this guy’s more loyal to Beantown than Ben Affleck).

As for what HaloEffect has accomplished, the agency has completed the launch of Groupon for grocery and are currently working on marketing concepts for Nuance, Sokolove Law and Johnsonville Sausage. We’ll leave the “game-changing” judgment up to you,but here’s the Halo’s site to help you make your decision.

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Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now!