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Boutique Call: Reveille Alum Launches Populus Brands

For those who remember Ben Silverman’s 10-year old production studio Reveille, we thought we’d let you know that one of its wunderkinds has moved on. Chad Bennett, who served as head of brand development at said shop for eight years, has now launched Populus Brands. which is based on content production.

Bennett says in a statement, “Content producers have the full attention of their audience, but many do not have the time or resources to fully leverage them. There’s huge opportunity to use content to develop and build lifestyle brands that complement the viewer experience and drive a maximum number of ancillary revenue streams. Populus Brands will focus on leveraging the audience’s relationship with the content to create tangible products and experiences that viewers can bring into their everyday lives.”

Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now!