For those who remember Ben Silverman’s 10-year old production studio Reveille, we thought we’d let you know that one of its wunderkinds has moved on. Chad Bennett, who served as head of brand development at said shop for eight years, has now launched Populus Brands. which is based on content production.
Bennett says in a statement, “Content producers have the full attention of their audience, but many do not have the time or resources to fully leverage them. There’s huge opportunity to use content to develop and build lifestyle brands that complement the viewer experience and drive a maximum number of ancillary revenue streams. Populus Brands will focus on leveraging the audience’s relationship with the content to create tangible products and experiences that viewers can bring into their everyday lives.”