Turns out the Guinness ad that Matt posted about earlier in the week is indeed a fake. According to Brand Republic, Diageo is none too happy about the youtube posting and wants it pulled. Diageo gave a statement to Brand Republic and is quoted as saying that, "Guinness is in no way associated with this video, and approached YouTube to have it removed. We are proud of our brand, and our commitment to responsible marketing, and this is not how we want our brand portrayed."

The article also mentions that the youtube user responsible for the fake spot, Deschatz, posted a comment that says, "Diageo PLC and YouTube have taken down the hoax ad I did for fun. So, folks, it's all over. No more good times for anyone."

So no Lions Award for this one...