Keeping on the music theme, burgeoning NYC/Philly-based band Cold Cave is making the most of its recent signing with stalwart label Matador Records. The band's "Life Magazine" track from its new Love Comes Close effort provides the score for a new 15-second holiday ad from Radio Shack. People are already crying sellouts but who knew the brand (or Butler, Shine, Stern & Partners?) had their fingers so firmly on the pulse of hipster nation?

Via Stereogum

More: "$100 Million Radio Shack Account Goes to Butler, Shine, Stern & Partners"