The Power of Fruit Inc. makes these frozen fruit bars that apparently are made only from fruit and fruit juice, as in no preservatives, and all that. They wanted us to know about their new logo, and with the help of AOR Launchpad Advertising created the logo you see above. At least they didn't spell "Fruit" with various fruits.

I can't help but notice that despite Launchpad's intent to create "a distinctive fun personality that still aligned with [The Power of Fruit Inc.'s] healthy, all-natural roots," their new logo looks more like that of a homosexuality advocacy magazine than it does a delicious banana flavored Popsicle. Jus'sayin'.

(note: does anyone else see the anal beads? not strictly a homosexual sex tool, but c'mon.)

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