If you recall, Wendy's changed it's advertising to reflect a shift in the fast food chain's strategy. CEO Kerrie Anderson said that,

"This evolution of our advertising approach is based on extensive consumer research over the last eight months, working in close collaboration with our agency partners and our franchise advertising committee."

Maybe she spoke to fast? Wendy's posted fourth-quarter earnings more than quadrupled from a year ago. Yet, the chain fell just short of Wall Street's per-share expectations. Still, Wendy's should very pleased indeed. Hope that the new tagline "It's Waaaay better Than Fast Food" and positioning can keep those numbers up. We doubt it, but good wishes nonetheless.

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