PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Breaking Up the Dell Work

streetcarstella.jpg

We’ve been looking into what will happen now that Enfatico is getting taken over by Y&R. Rumor has it that the digital work will stay with Schematic, and Y&R will have to fight for the print and broadcast work. But fight who? Enfatico has a 3 year contract for the business.

Also it’s been about 30 days since we told you about Y&R’s 90-day plan to get things up and running for the client, Dell. Since then, Della has come and gone, and not much else has happened. 60 days to get it done, guys.

Update: We’re hearing Dell hasn’t made any requests for Schematic to take on the digital work, and since Schematic is a part of WPP, we’re not convinced it really matters.

More:AdAge Has It Wrong. The Enfatico/Dell Website Story Is Crap

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!