Hey! Nielsen, the social network of the Nielsen company, will being using its 32,000 members to rate the Super Bowl ads. PSFK has the low down:

"Participants in the ad review panel, essentially an online focus group, will check in after commercial breaks to rate ads on a scale of 1 to 4, adding comments if they wish. They will also be asked how likely they are to use the advertisers’ products and services in the future. Other Hey! Nielsen members will be able to report whether they agree with these reviews and fill out surveys before and after the game."

So, Nielsen, as they do, will gather the data and then sell it back to you and your clients. Nielsen? You so smart.