Wednesday, Jan 21

Super Bowl Round Up

Is anyone excited about the Super Bowl ad spots this year? Anyone? While press releases from the brands keep coming, we're pretty sure that no one is getting wet. And really, all of them are just what you expect big, bad, bland or just ridiculous. Here's the latest round-up of news you don't really care about:

- Danica Partick, only kind of takes a shower in the GoDaddy ads, despite what you've heard. Watch above.

- Audi is putting the poor man's Bourne, Jason Statham, in its Super Bowl ad. You got a copy? Would love to see it. Um, please?

- MillerCoors bought time for a one-second ad for its High Life brand during the Super Bowl broadcast due to an economic crunch. Okay. Well, at least this is one ad that Saatchi & Saatchi could just phone in. Instead, the company will be running pre-game ads in the days leading up to Da Bowl, as well as online ads mocking their rival, Anheuser-Busch's for spending $3M on the big day.

- TBWA has convinced their client, Pedigree dog food, to run their first ever ad spot during he game. Wozee-woozer. What a groundbreaking move from the agency of the year.

We're sure more news will be released in the run up to the game. However, advertisers better be sure that creative is darn special. According to Gallup & Robinson's 12-year study of the Super Bowl: "there is a direct relationship between the confidence people have in the economy and the attention they pay to Super Bowl commercials. When consumer confidence is weak, recall is 11% lower than average and 36% lower than in good times."

More: Yo Yo Ma Teams Up With Goodby For The Super Bowl



new on mediabistro.com

How to Write an Arts and Culture Review

Learn everything you need to know to write a smart, publishable review of music, film, books, theater or any other arts and culture topic.
Watch the video

Email This Post

Fill out the following information and click on the Send button in order to send this post, Super Bowl Round Up, to a friend.
Friend's name
Friend's email address
Your name
Your email address
Note to your friend (optional, max 200 Characters)

Read more on AgencySpy >

Inside Your Agency. Deep Inside
AgencySpy in Your Inbox
Mobile Version
RSS Feed
Our Blog Network

BayNewser

WebNewser

TVNewser

PRNewser

FishbowlNY

FishbowlDC

FishbowlLA

MediaJobsDaily

GalleyCat

UnBeige

MobileContentToday

AgencySpy

AgencySpy Editors
Matt Van Hoven
AIM/Twitter: agencyspy

Kiran Aditham
AIM/Twitter: PvnkFreud

Tipline:
212.547.7935

Email AgencySpy

Follow AgencySpy
Anonymous Tips


Topics

2008 Prez Election

About

About Us - Modules

Aegis

Agencies

Agency.com

AKQA

Anomaly

Arnell

Arnold Worldwide

Avenue A/Razorfish

Awards

Bartle Bogle Hegarty

BBDO

Berlin Cameron United

Blind Item

Booked

Boutique Call

Brands

Broadcast

Campaigns

Campbell Ewald

Carat

Celebrity

Comment of the Day

Conferences

Craigslist is Your Hero

Cramer-Krasselt

Crispin Porter & Bogusky

DDB

Deep Focus

Dentsu

Designing (Wo)Men

Deutsch

Digitas

Doner

DraftFCB

Droga5

Element79

Enfatico

EuroRSCG

Fallon

Gaming

GlobalHue

Go Twitter, Go

Goodby

Grey Worldwide

GroupM

GSD&M

Ha!

Hal Riney

Hot Ad (Wo)Man Of The Day

I Have Twatted

Interpublic

J. Walter Thompson

Kirshenbaum Bond

Leo Burnett

MadMen, The Musical

Martin Williams

McCann

Mcgarrybowen

MDC Partners

Media Buying

Mediabistro

MediaVest

MindShare

Mobile

Mother

Moving Pictcha

Mullen

Naked

News

No Wukkas - The Job Hunt

Ogilvy

OMD

Omnicom

Online

Op-Eds

Outdoor

Party Party!

People

PHD

Planning/Consumer Insights

Poke

Print

Publicis

R/GA

Raw and Uncut

Razorfish

Reading List

Saatchi & Saatchi

Social Media

Spot Runner

StrawberryFrog

Stupid Intern

Sustainability

TBWA/Chiat Day

Television

The Martin Agency

The Menu

The Richards Group

The Spies

The Super Bowl

Tribal DDB

We Hear...

Week in Advertising

What The...?

Wieden & Kennedy

WPP

Young & Rubicam

Links

mb News Feed
5 Blogs Before Lunch
AdAge
AdForum
AdFreak
AdLand
Adomatica
AdsOfTheWorld
AdScam
Adverganza
Advergirl
Adweek
Denver Egotist
Illegal Advertising
Mediaweek
MyOpenKimono
The Toad Stool
Please Feed the Animals
TribbleAgency

Archives

November 2009

October 2009

September 2009

August 2009

more...


Job Listings

Featured Listings

Assistant/Junior Media Buyer
Advertising Agency
New York, NY

Writer
1199SEIU Benefit & Pension Funds
New York, NY

Senior Account Lead
Publicis in the West
Seattle, WA

Senior Designer/Associate Art Director
Graphic Design Firm
New York, NY


mediabistro.com l Member Benefits l Jobs l Freelance Marketplace l Courses l Events l Forums l Content
mediabistro Blogs: Media News l TVNewser l GalleyCat l UnBeige l FishbowlNY l FishbowlLA l FishbowlDC l PRNewser l AgencySpy
MobileContentToday l WebNewser l BayNewser l MediaJobsDaily l mbToolbox
Site Map l Advertising/Sponsorships l Partners l About Us l Contact Us/Help

internet.commediabistro.comJusttechjobs.comGraphics.com

Search:

WebMediaBrands Corporate Info

Legal Notices, Licensing, Reprints, Permissions, Privacy Policy.
Advertise | Newsletters | Shopping | E-mail Offers