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Brown-Forman Expands Relationship with Fallon

herradura

Just a few months after appointing Fallon’s Minneapolis hub to its agency roster on its Woodford Reserve Bourbon, Louisville-based booze brand Brown-Forman, following a review, has now awarded global AOR duties to the Twin Cities stalwart on its nearly 150-year-old Tequila Herradura line. Brown-Forman’s Tequilas SVP/global managing director Ann Stickler says in a statement, “We are excited about working with Fallon. As a brand with solid growth and a promising future, Fallon’s creative work will be instrumental in making Tequila Herradura the most admired tequila brand in the world.”

Fallon succeeds now-defunct agency Lipman on the Tequila Herradura biz and will handle static, video and digital with a focus on key markets including the U.S. Mexico, Canada, Brazil and Russia (the first two being the largest). Expect first work from Fallon, which has notched its third win in as many months including the aftorementioned Brown-Forman brands as well as Loctite Glue, for its newest client to launch in first-half of this year. From what we’ve been told, the agency is still in the final round of the Arby’s pitch.

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