TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Bud Light Asks That NFL Fans Consider It When Adopting Gametime Rituals

From Translation comes a new spot for Bud Light that debuted during the NFL season kickoff this past weekend. To the tune of Stevie Wonder’s classic jam “Superstition,” we find a diverse selection of fans imbibing The King of Beers’ slightly less caloric sibling while conducting a bevy of bizarre pregame rituals.

Okay, so maybe these aren’t quite as bizarre as they could be, but Bud Light doesn’t generally target much of an insane demographic. Rather, Bud Light seems to be attempting to pick up market share among the kind of people who think that buying the same kind of nachos every Sunday is zany. Still, Colts fans will undoubtedly love the horseshoe in the fridge move, and this will more than likely inspire some of your least favorite people from Indiana to giggle gleefully about this on game day.

In other news, is that a Bills fan we see actually having something to high-five about? Credits after the jump.

Chief Creative Officer: Chris Cereda
ACD/Art Director: Cory Smith
Copywriter: Jeremy Straight
Production Company: Tool
Director: Geordie Stephens

Mediabistro Course

Online Production for Writers and Editors

Online Production for Writers and EditorsStarting October 30, learn how translate your written work into multi-dimensional and editorially relevant digital content! In this course you'll learn how to navigate a CMS, crop, resize, and optimize photos, create graphics, enhance static text through HTML/CSS, and measure the effectiveness of your content using analytics. Register now!