TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

BurnsGroup Picks Up Chapstick Biz

It looks like Pfizer’s Consumer Health division is continuing to dole out agency assignments as sources familiar with the matter confirm that after a review which lasted “a few months,” New York-based indie agency BurnsGroup has won out as AOR for the pharma giant’s Chapstick brand. We’ve been told by sources that it’s a full AOR status including digital/traditional and assignments for the lip balm line are already underway.

PCH’s latest assignment follows that of awarding the Emergen-C account to Grey (we hear that BurnsGroup also participated in this pitch). The Chapstick business, if you recall, was previously handled on the digital side by R/GA (yes, we all know what happened last fall) and the Martin Agency offline. Pfizer has yet to comment on the Chapstick account transition.

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!