TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

C-E Further Loses Grasp of Chevy

Chevrolet1.jpg

AdWeek has now reported what we’ve already been hearing throughout the morning from our sources, that Campbell-Ewald is losing most if not all of the Chevy account to Publicis. We’ve yet to hear back from our Publicis insider for confirmation on this, but it seems quite plausible considering that the agency’s Seattle and Dallas already took some Chevy work away from Warren, MI-based C-E last December. According to AW, revenue on the Chevy creative account is estimated at $20-30 million. We hope to hear more on this as the day progresses.

Update: The agency is holding an all company meeting at 2 pm to discuss this news, we hear. Gulp.

Update 2: Looks like our tipsters weren’t too far off with that 2pm company meeting time as Crain’s Detroit Business has now confirmed the agency is moving its remaining Chevy business out and over to Publicis, thus ending a 90-year relationship with the brand.

More: “Pic of the (Yester) Day: Bill Ludwig Tries Desperately to Start the Conversation

Mediabistro Course

Public Relations

Public RelationsStarting October 1, learn how to get your foot in the door and launch your PR career! Taught by the former VP of Corporate Communications at Playboy Enterprises, Linda Marsicano will teach you how to draft pitch letters and press releases, develop and implement PR plans, garner media coverage, and other skills you need for a successful career in public relations. Register now!