In something of a different direction for the brand, CAA Marketing crafted a back-to-school music video for Old Navy.
“Unlimited” sees a girl facing her doubts and insecurities, personified by a Grimace-like creature called a Womp Womp, on the first day of school with a motivational anthem. While the four-minute song, written by Tony-nominated songwriters Benji Pasek and Justin Paul, might prove something of an endurance test for most adults, it provides a positive message in a very relatable situation, and the target audience (elementary school aged kids, especially girls) typically can’t get enough of this type of thing. It seems that the video is catching on, too, with over four million views since being posted at the end of July. Stick around for credits after the jump.
Client: Old Navy
Agency: CAA Marketing
Production Company: Biscuit Filmworks
Director: Matt Dilmore
Managing Director: Shawn Lacy
Executive Producer: Colleen O’Donnell
Head of Production: Rachel Glaub
Producer: Jonathan Wang
Production Supervisor: Mercedes Allen-Sarria
Director of Photography: Alexis Zabe
Production Designer: Josh Locy
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