It's nice to see that bankers across the Atlantic elicit the same type of sentiment these days as here in St. Luke's viral follow-up to its TV spot for Strongbow.

The London-based agency and production company Outsider have joined forces once again on the battlefield, with our Mel Gibson-like hero doing his best to stir his troop of hardworking gasmen, roofers and such. But his rousing speech is stalled thanks to a handful of suits who crash the pre-game festivities and are subsequently told to "sod off" by the masses. This 'Bow's definitely not for you.

More: "Let the Dick Jokes Begin"