As I was waiting to watch my previously dvr'd Live Free or Die Hard I saw what I thought was the hokiest commercial until I remembered HBO doesn't show commercials. Turns out it was a promo for a new show airing in September called "True Blood". It's a clever little viral marketing campaign to get folks interests piqued by what is described as a "synthetic blood nourishment beverage"- Tru Blood Beverage. There are some print ads in mags and a couple of cheesy commercials like the one above that direct you to this website.

It's a campaign that works. because people are all over the internet talking about it. I had to check out the site and now I'm interested in checking out the show.