Thursday, Oct 02

Updated with Photos: History Channel Wraps NYC Subway to Offset MTA's Financial Woes

Exterior of the HISTORY Cities of the Underworld MTA Shuttle wrap.jpg

That's basically the whole story, as reported by the AP. We actually sat on the train that is, indeed, completely wrapped with an ad for a history channel show that delves into the "underground" — and we don't mean like, trendy underground.

The series is called "Cities of the Underworld" — so it's fitting that the wrapped subway was the "medium" chosen for this spot. We're hoping that the "ad space" sell offsets the apparent shit-fit the Metro Transit Authority is having — because even though they jacked subway prices way up not too long ago, they're apparently still heading toward financial doom ala Wachovia, WaMu, the US etc. Great.

I didn't grab a photo of it because I was crammed into the train so hard I couldn't even reach my phone. I'll try to get one on the way home — it's definitely worth seeing. As far as we know, this was BBH's doing.

Note to media buyers: contact the MTA and buy some friggin ad space. Save the subway!

More photos after the jump. (Photo cred: Sam Chase for HISTORY — and many thanks to HISTORY's PR rep Heather DiRubba)


Exterior of the HISTORY Cities of the Underworld MTA Shuttle wrap 2.jpg

Interior of the HISTORY Cities of the Underworld MTA Shuttle Wrap.jpg

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