Tagline: "What's your dog up to when it's home alone?"

Stockholm, Sweden based Jung von Matt had the interesting challenge of demonstrating in a clever way why you may want to hire a doggie daycare service, or "daytime dog care" for the alliteration-averse Swedes. Basically, when you're not at home, your pooch is looking up porn on your Macintosh 128.

Two things: get a new computer, you. Also, haha look dogs are having sex in that image. Dog sex is always funny.

More: "Swedish Agency Skirts Animal Cruelty in Award Campaign"

Creative Director: Johan Jäger
Art Director: Mikael Kriisa
Copywriter: Petter Dixelius
Photographer: Sven Prim
Dog: Paco

Via adsoftheworld