Tel Aviv-based agency Mizbala has launched "TubePetition", which utilizes YouTube's shared annotations technology to basically create a petition within a video that promotes climate change awareness. As dramatic music plays, you can click in the video to "sign" the petition and leave a note. While not quite as, um, eye-catching as 350.org's climate change campaign, Mizbala's effort is nevertheless intended to also reach world leaders who will be attending December's COP15 conference in Denmark.

Credits:

Creative team: Guy Dayan, Dori Ben Israel
Musical Director: Yishay Raziel (Jingles & music 4 ads)
Voice: Jeff Laurence Gill (Autumn Hill Studios, North Carolina)

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