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Campbell Ewald Has New CEO, Rebrands

Well, we guess this is notable enough to merit a separate non-Stir post. So yeah, as you may have read this morning, there’s a changing of the guard at IPG-owned Detroit stalwart Campbell Ewald, which has not only welcomed a new CEO, but has joined the global Lowe network. As a result, the new entity will now be known as, yes, Lowe Campbell Ewald and will be led by Jim Palmer, who has been with CE for over 20 years and most recently served as its vice chairman/chief client officer.

As you can gather, Palmer (pictured) is taking over for 31-year Campbell Ewald vet Bill Ludwig, who we’ve been hearing for weeks was no longer with the agency, which was repeatedly telling us otherwise. Along with Palmer assuming the top post, CE president Kathleen Donald will take on the role of chief operating officer and add more management responsibilities. Regarding Ludwig’s departure, IPG chairman/CEO Michael Roth says in a statement, “Bill Ludwig is leaving the agency poised for growth. We wish him well and thank him for his many contributions to the agency over a 31-year career, including putting in place a new generation of management that understands contemporary integrated marketing and the digital landscape.” According to the CE camp, Ludwig could still work in some capacity with IPG.

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