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Tony Hopp's Email to Campbell Ewald Staff About Chevy Review: TimidToday AdAge announced that Campbell Ewald will remain Chevrolet's lead agency. Meanwhile, the automaker has opened up its doors to other shops, to whom it will present RFPs for various assignments. You can read the whole thing here. Tony Hopp, chairman and CEO of CE, sent an internal memo to staff regarding the news. "Earlier this week, I met with Brent Dewar, Vice President, Global Chevrolet Brand, regarding Chevrolet's plans to include a broader set of agencies in competition for new brand and product campaigns. (ed: um, and? what'd he say?) Not only does this email lack the confidence Campbell Ewalders probably need right now, it leaves a gaping hole regarding what's going to happen to the business. No one likes rhetoric, but next time let's consider not leading with "so I was talking with this guy who pays our bills and well, let's just say we're going to keep working really, really hard for him." More: "Campbell Ewald Keeps An Account U.S. Mint" Email This Post |
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