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Can Planners Be The New Creatives?

We’re planning on going to this year’s PSFK Conference. Taking a look at this year’s agenda made us curious about previous events. Scrolling through the long list of interesting videos from the past, we stumbled upon the one above – “Can Planners Be The New Creatives”? Hmmm… The panel tackles a few questions: Can ideas come from anywhere? Are planners too possessive of information to be a true creative? Are creatives to egotistical to take outside advice and play nice? Are creative and planner just the wrong terms for the jobs at hand? I’m going with this last one. The job titles don’t fit the functions.

Ah, who doesn’t love a question that messes with our ideas of how we slot people into roles within the agency model?

More: Square Pegs: Innovating Advertising Agency Hiring Practices In A Recession

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