Just like last year, Cannes is announcing its 48-Hour ad contest for young creatives between 18 and 28. In just one week (May 13 to be exact), Cannes will release a creative brief for a charitable organization, and contestants have exactly two days to shoot, create and edit a video. Then, contestants must use their marketing prowess to make the video go viral. The winner will not only win a trip to Cannes from June 19-25, but also have their video entered into competition for a Cannes Young Lion.
Last year, the brief was for WaterAid, an organization that brings clean water to the eighth of the world’s population who don’t have access to it. One of the more memorable entries featured a guy somewhat literally talking out of his butt. Surely, you can make something just as good, right? Just wait for the brief over at Cannes’ YouTube page, which will arrive at midnight at May 13. Also, now might be the time to get in good with the judges, who include CP+B CD Tom Hauser, Ogilvy ECD Gerry Human and Momentum ECD Meera Sharath.
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