Who could forget the email Carat accidentally sent around last week about an upcoming protocol for lay-offs? According to Adweek, their answer was to send around an apology memo to staffers and clients.

Aegis Media North America CEO Sarah Fay said there was “no integrity issue here at all,” and that “we have a model of total transparency” with clients. She swears that she hadn’t even seen the documents and that the released drafts were just part of a ongoing discussion on how to “position the layoffs.” Whatever. Ongoing discussion? This is what PR companies call “crisis management.” Spin, spin, spin. Fay must be dizzy. She added, “Management feels quite badly that people found out about it that way.”

I guess that’s the best one can expect. Really – what else can she do? Anyway, business is still business. The lay-offs will be completed by the end of the week.

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