TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Carhartt Stokes Michigan State Pride with ‘Hands in the Mitten’

Detroit-based, family-owned and operated apparel company Carhartt collaborated with former agency creatives to create an in-house online video examining what makes Michigan unique.

Entitled “Hands in the Mitten” the 4:27 video asks “What Makes Michigan?” and whether Michigan came pure or was built that way, investigating Michigan landmarks and interviewing natives before arriving at the answer. The video’s tone and message are reminiscent of McCann’s award-winning “Pure Michigan” campaign, but stretched out over several minutes. It does a lot to hammer home Carhartt’s status as a local company, in a state that takes a lot of pride in itself and keeping business within the state. “Hands in the Mitten” is well done, offering a look at many different parts of the state, even if its run time could have been cut a little bit. Credits after the jump.


Advertised brand: Carhartt

Advert title(s): Hands in the Mitten

Advertising Agency: Carhartt

Agency website:

Creative Director: Brian Bennett

Art Director: Ron Harper

Copywriter: John Wargo


Travis Yarrington Published: February 2014

Mediabistro Course

Public Relations

Public RelationsStarting October 1, learn how to get your foot in the door and launch your PR career! Taught by the former VP of Corporate Communications at Playboy Enterprises, Linda Marsicano will teach you how to draft pitch letters and press releases, develop and implement PR plans, garner media coverage, and other skills you need for a successful career in public relations. Register now!