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Carmichael Lynch, Subaru Bring Daddy Issues to New Spot

Just as the movie industry hits the boredom wall after New Year’s, the ad industry has really seemed to stall out since the Super Bowl. Makes sense: big budgets used up on Rob Riggle psuedo-celebrity endorsements and Stephen Colbert pistachio suits. What we have now is the calm after the storm, best exemplified by Carmichael Lynch’s new “Best Dad” spot for Subaru.

“Best Dad” is a simple 30-second clip that positions Subaru as the sweater-wearing dad of car brands, which is a fairly accurate representation, but maybe not the most tantalizing choice for an ad campaign. Take this recent video, for example, of a small Subaru sedan towing a Dodge Charger police cruiser out of the snow as one way to uniquely position the brand, especially in the winter. What Carmichael Lynch chose to produce instead is so typical that’s it’s hard to remember what happened 30 seconds ago. All car brands mention awards in their commercials. Motor Trend and J.D. Power and Associates give out awards the way Little Leagues give out trophies. Even if the message stays the same, at least try to present it in a fresh way. Just try, that’s all I ask.

Credits after the jump.

Agency: Carmichael Lynch

Chief Creative Officer: Dave Damman

Executive Creative Director: Randy Hughes

Writer, Associate Creative Director: Conn Newton

Art Director, Associate Creative Director: Michael Rogers

Head of Production: Joe Grundhoefer

Senior Content Producer: Jennifer David

Director of Business Affairs: Vicki Oachs

Account Service Team: David Eiben, Krista Kelly, Greta Hughes

Director of Project Management: Jennifer Abbey

 

PRODUCTION

Production Company: Furlined

Director: Brian Aldrich

Executive Producer: David Thorne

Line Producer: Pete Vitale

Director of Photography: Bryan Newman

 

POST PRODUCTION

Edit House: Whitehouse Post NYC

Editor: Stephen Jess

Assistant Editor: Alejandro Villagran

Online Artist(s): Drive Thru/ Derek Johnson

Telecine: Company 3/ Sean Coleman

Audio Mix: BWN/Dan Kramer

MUSIC: Singing Serpent

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