TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Case Study Time: Gaga’s ‘Workshop’ Gets Big Results from Digital Campaign

Last holiday season, Lady Gaga brought her bizarre antics to Barneys New York (see sizzle video below), installing a “workshop” with various colorful sets and items like purple unicorn stockings and a $95.00 shoe cookie. More of an experience than a shop, the project required an equally exciting digital campaign that could convey the in-store vibe.

Barney’s partnered the pop starlet’s agency Atom Factory, New Haven, CT shop Digital Surgeons and Foursquare to reward visitors with a “Gaga’s Workshop Badge,” install Gaga inflatables around NYC, and give Gaga fans the ability to make themselves into “Little Monsters” (of the cartoon variety) online. They compiled the impressive results (four-billion impressions in two months) into the digital campaign case study you see above.  Worth a watch, because this is a digital campaign done right.

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!