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360i

360i Names Pierre Lipton CCO

16396df360i announced that it has named Pierre Lipton, a founding partner and chief creative officer at M&C Saatchi, as the agency’s new chief creative officer. He succeeds Adam Kerj, who first joined the agency in 2012 and will depart in the coming weeks. Lipton will be based out of 360i’s New York headquarters and will report to CEO Sarah Hofstetter.

While chief creative officer at M&C Saatchi, Lipton oversaw creative while working with brands such as Schiff Nutrition, Birchbox and Ballantine’s. Prior to M&C Saatchi, Kerj served as executive creative director at AKQA, overseeing the 125 person creative team at AKQA’s flagship San Francisco office where he worked with clients including Audi, Visa, Jordan and YouTube. Prior to joining AKQA in 2010, Lipton worked with Fallon, TBWA and BBDO. Some of his more recognizable work includes the launch campaign for Microsoft Xbox’s Halo 3 and “Everyone Has Something to Hide” for HBO‘s Big Love. He has worked with brands including Virgin Mobile, Absolut, Time Magazine, Best Buy, Red Bull, Target and The Economist, and his work has been recognized at major awards shows including Cannes, The One Show, The Art Director’s Club and the CLIOs. Read more

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Executive Producer Marc Calamia Leaving 360i

marc calamiaToday we learned that Friday will be Executive Producer/Head of Studio Marc Calamia‘s last day with 360i – house of digital campaigns, animated manifestos and the Super Bowl tweet that spawned ten thousand headlines.

While the specifics of his next gig are not yet clear, we can say that he will be replaced by Phil Pessaro, executive producer/project manager and group production director who previously spent time at Huge, Tribal Worldwide and Digitas New York.

As head of the agency’s studio, Calamia oversaw creative production for client campaigns including Oreo’s Vine account, the Breast Cancer Awareness “This is Mamming” meme, and many porcine-themed promotions for Oscar Meyer (most recently “Wake Up and Smell the Bacon“).

While he started his career dancing and singing, Calamia also has extensive agency experience: prior to joining 360i four years ago, he served as both creative director and executive producer at New York’s Big Fuel Communications.

Internal memo after the jump.

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The Martin Agency Brings Back Jordan for Hanes

Michael Jordan is back (this time, thankfully, sans Hitler mustache) for Hanes in a new spot by The Martin Agency.

The 30-second spot is Jordan’s first appearance in a Hanes television commercial since 2010, and also marks his 25th year as Hanes spokesperson. In the spot, entitled, “Golf Test,” Jordan mocks his partner’s truly awful golf game. “Golf Test” promotes Hanes’ X-Temp t-shirts and briefs, which “speeds evaporation to help keep you cool and dry,” preventing such conditions as swamp ass, marsh balls, raw taint and pit stains. The spot handles the “bad golf” approach well enough, although by now it’s become a routine schtick in ads and feels a bit tired. Still, all anyone will talk about is the return of Jordan, and it’s good to see him back.

The campaign also features a digital video series created by agency 360i that features Vine-sensation Logan Paul traveling around the country attempting dares (supposedly) proposed by fans. We’ve included the teaser for that initiative, along with credits, after the jump. Read more

‘Follow Your NOLA’ Gets 360i Two More Years in the Big Easy

follow your nola

Been to New Orleans lately?

It truly is a tale of two cities. The lower wards are still — yes, still — trying to recover from Katrina. However, if you stroll down Bourbon, Canal, Freret, and Frenchmen (mark it down), it is arguably the best French Quarter ever.

The New Orleans Tourism Marketing Corporation (That’s CVB to you and me) proudly lays responsibility for that rebound at the feet of 360i. The New York-based ad agency (a branch of Dentsu Inc. based in Toyko) began running the city’s tourism advertising campaigns in 2012 with much fanfare and bead-throwing.

Its success and payoff after the jump…

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Working Not Working Lists Most Desirable Full-Time Gigs

wnwlogoanimated1Freelance network Working Not Working has unveiled a list of the top 46 companies its freelancers “would kill to work” for full-time, and the list includes several advertising agencies. Among the agencies Working Not Working freelancers would most like to work for are: 360i, 72andSunny, Barton F. Graf 9000, BBDO, BBH, Droga 5, Goodby Silverstein & Partners, Mother, Periera & O’Dell, Venables Bell & Partners, and Wieden+Kennedy. The list also included a wealth of design and production companies, as well as Google, HBO, Cartoon Network, Tesla, and NASA (for some reason). Stick around for the full list after the jump. Read more

360i Issues New Manifesto for Clinique

360i has issued a new “#StartBetter Manifesto” for Clinique, with a new 60-second video asking viewers to “Start something. Start better.”

The new spot uses simple visuals to convey its inspirational message, its sequence using only shape, line, and type. 360i’s manifesto seems to be catching on, as the video has garnered over 600,000 views since launching on May 20th. The simple approach has also led to a wealth of  interpretations from users across Twitter, Facebook, and Instagram. You can check out the “#StartBetter Manifesto” above, and stick around for full credits after the jump.

360i Celebrates ‘The Unsung Bacon’ for Oscar Mayer


360i and Oscar Mayer have a new campaign championing unsung bacons — turkey bacon, always in the shadow of its porcine relative; and Michael Bacon, whose popularity also pales in comparison to a certain member of his family.

The goal of the campaign, which lives at the landing site www.unsungbacon.com is simple: Oscar Mayer wants to help Michael Bacon gain more Twitter followers than his famous brother. So far, it’s quite the uphill battle. As of press time, Michael trails 1,361 to 430,943. Michael, in case you didn’t know, is an Emmy award winning composer and a member of The Bacon Brothers. The landing site will host videos, photos and facts about the campaign. It’s a clever idea which may get people to reconsider an item they’d otherwise ignore. 360i’s spot, with production company Mssng Peces is pretty funny and well worth a view, noting similarities between the two unsung bacons. Stick around for credits after the jump. Read more

Roy Choi, Michael Voltaggio, Nguyen Tran Hack Oreos for 360i

360i tapped L.A. celebrity chefs Roy Choi, Michael Voltaggio and Nguyen Tran (of Starry Kitchen) for a new campaign for Oreos.

Created in collaboration with production company Decon and directed by Claire Cottrell, the series features “Oreo hacks,” with the chefs repurposing the sandwich cookies in inventive, delicious ways. Choi, who you may remember was recently featured in a Google Glass spot, crumbles Oreos into a chicken tender crust that seems like a delicious late night snack. Voltaggio, meanwhile, transforms the cookies into dessert tortillas, accompanied by a shandy created with Lemon Oreo creme. Chan comes up with an “impulse hack” based on other items found in a convenience store, combining Oreos with pound cake, cherry soda and salted peanuts to make a kind of bread pudding. Before introducing their recipes, each chef waxes nostalgic on eating Oreos growing up and shares their different methods of consumption (Voltaggio is an Oreo puller, while Choi is more of a traditionalist). It’s a fun campaign, and should help shed a different light on the brand — especially since the videos point viewers to Oreo’s Tumblr, where they can get the recipes for the Oreo hacks. Stick around for Voltaggio and Tran’s Oreo hacks and full credits after the jump. Read more