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360i Appoints Jeff Anderson as Group Creative Director


Digital agency 360i announced the naming of Jeff Anderson as group creative director, The Drum reports. He will work out of the New York office and report to Pierre Lipton, who took over as 360i’s chief creative officer in October.

Anderson arrives at 360i from CHI&Partners, where he had served as  an executive creative director since November of 2011. Prior to CHI&Partners, Anderson spend around a year and half as an associate creative director at Goodby Silverstein & Partners, working on Chevrolet’s “Mayan Apocalypse” Super Bowl ad while with that agency. Prior to that, Anderson served a two year stint as an art director with Droga5.

“360i’s energy and momentum are palpable,” Anderson said. “Combine that with Pierre’s creative vision, a relentless curiosity and unequalled capability in the industry, and the decision was easy.”

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The Year in 360i

If you work in advertising, chances are at least one of your coworkers (or possibly you) has a desk cluttered with toys. For its agency holiday card effort, 360i is calling on advertising professionals to use these toys for good, and they don’t even have to give them away to do it. The effort, as described in the video above, asks people to share a photo of their favorite toy using the hashtag #AgencyToyDrive on Twitter or Instagram and 360i will donate a matching toy to charity. It’s a clever fundraiser, tapping into the agency toy phenomenon to give back during the holiday season.

360i’s agency toy drive caps off the year for the agency, following being added to Nestle’s digital roster and promoting Toyota’s “Teen Drive 365″ effort last month. More news and campaigns from 360i, which was named one of the most desirable full-time gigs by freelance network Working Not Working, after the jump. Read more

Nestle USA Shrinks Digital Agency Roster to Eight


In a story that somehow slipped through the cracks here yesterday, Nestle USA shrunk its digital agency roster to eight shops, following a lengthy review which the company launched in the spring to “streamline the agency roster and increase the impact of the company’s digital efforts,” AdAge reported.

The review covered Nestle USA brands, excluding Purina, Gerber and Nestle Waters, which are part of a separate Nestle division. Agencies left standing are 360i, Deep Focus, Huge, Grey, Resource/Ammirati, Threshold Interactive, SmithBrothers and Swift. Read more

360i Promotes ‘TeenDrive365′ for Toyota

360i has launched a new campaign promoting the latest installment in Toyota’s teen driving safety initiative, TeenDrive365.

Based on safety research by Toyota and the University of Michigan Transportation Institute (UMTRI), the campaign aims to influence teens by targeting the number one influence on how they drive: their parents. The latest additions to the initiative include online tools, expert advice, local events and social media elements. To promote the effort, 360i worked with Toyota on a series of videos targeting parents of teen drivers.

Two of these videos focus on “Parents Who Drive Bad Anonymous,” a fictional (and grammatically challenged) support group for parents who drive poorly and are worried that they’re passing on their questionable practices to their children. In the above video, Deb attends a meeting and admits to texting while driving. “I know I’ve been a bad example. I’ve been texting while I drive and it’s got to stop,” she says to a mannequin wearing headphones, presumably a stand-in for her son. Another “Parents Who Drive Bad Anonymous” video focuses on a dad obsessed with checking on his fantasy team. Another video, part of the “Masters of the Wheel” series, focuses on NHRA driver Antron Brown and his teen daughter.

“As a mother of a teenager, I often remind myself that the things I do behind the wheel go a long way in setting a powerful example,” said Dr. Tina Sayer, Toyota Collaborative Safety Research Center principal engineer and teen safe driving expert. “Experience and education certainly help your teen become a safe and more confident driver, but our research shows us that the biggest factor in how teens will drive is their parents.” Read more

360i, Oreo Craft Halloween ‘Nomsters’

360i and Oreo collaborated with designer Lori Nix and production company Dream Machine Creative directors for a Halloween campaign in which the brand will release a new “nomster” made out of Oreo and other confections every day.

The mad scientist creations were crafted and then filmed in a 32-by-64 inch “Oreo Laboratorium” set, designed to evoke Frankenstein, with over 100 props (many of them handmade). It’s a pretty adorable way to get the brand on people’s mind for Halloween, and its “snackable” size (the first video is 11 seconds) make it perfect for sharing on social media. The brand also offers people the chance to “Name the Nomsters” and will feature the best names in custom digital content later in the day. Oreo’s first “nomster” creation was unveiled today, a fusion of Oreo and candy corn to make a bat-like creature. So far naming suggestions include Dunkfluffula, Count Candy Corneo and Vamporeo. Read more

360i Names Pierre Lipton CCO

16396df360i announced that it has named Pierre Lipton, a founding partner and chief creative officer at M&C Saatchi, as the agency’s new chief creative officer. He succeeds Adam Kerj, who first joined the agency in 2012 and will depart in the coming weeks. Lipton will be based out of 360i’s New York headquarters and will report to CEO Sarah Hofstetter.

While chief creative officer at M&C Saatchi, Lipton oversaw creative while working with brands such as Schiff Nutrition, Birchbox and Ballantine’s. Prior to M&C Saatchi, Kerj served as executive creative director at AKQA, overseeing the 125 person creative team at AKQA’s flagship San Francisco office where he worked with clients including Audi, Visa, Jordan and YouTube. Prior to joining AKQA in 2010, Lipton worked with Fallon, TBWA and BBDO. Some of his more recognizable work includes the launch campaign for Microsoft Xbox’s Halo 3 and “Everyone Has Something to Hide” for HBO‘s Big Love. He has worked with brands including Virgin Mobile, Absolut, Time Magazine, Best Buy, Red Bull, Target and The Economist, and his work has been recognized at major awards shows including Cannes, The One Show, The Art Director’s Club and the CLIOs. Read more

Executive Producer Marc Calamia Leaving 360i

marc calamiaToday we learned that Friday will be Executive Producer/Head of Studio Marc Calamia‘s last day with 360i – house of digital campaigns, animated manifestos and the Super Bowl tweet that spawned ten thousand headlines.

While the specifics of his next gig are not yet clear, we can say that he will be replaced by Phil Pessaro, executive producer/project manager and group production director who previously spent time at Huge, Tribal Worldwide and Digitas New York.

As head of the agency’s studio, Calamia oversaw creative production for client campaigns including Oreo’s Vine account, the Breast Cancer Awareness “This is Mamming” meme, and many porcine-themed promotions for Oscar Meyer (most recently “Wake Up and Smell the Bacon“).

While he started his career dancing and singing, Calamia also has extensive agency experience: prior to joining 360i four years ago, he served as both creative director and executive producer at New York’s Big Fuel Communications.

Internal memo after the jump.

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The Martin Agency Brings Back Jordan for Hanes

Michael Jordan is back (this time, thankfully, sans Hitler mustache) for Hanes in a new spot by The Martin Agency.

The 30-second spot is Jordan’s first appearance in a Hanes television commercial since 2010, and also marks his 25th year as Hanes spokesperson. In the spot, entitled, “Golf Test,” Jordan mocks his partner’s truly awful golf game. “Golf Test” promotes Hanes’ X-Temp t-shirts and briefs, which “speeds evaporation to help keep you cool and dry,” preventing such conditions as swamp ass, marsh balls, raw taint and pit stains. The spot handles the “bad golf” approach well enough, although by now it’s become a routine schtick in ads and feels a bit tired. Still, all anyone will talk about is the return of Jordan, and it’s good to see him back.

The campaign also features a digital video series created by agency 360i that features Vine-sensation Logan Paul traveling around the country attempting dares (supposedly) proposed by fans. We’ve included the teaser for that initiative, along with credits, after the jump. Read more

‘Follow Your NOLA’ Gets 360i Two More Years in the Big Easy

follow your nola

Been to New Orleans lately?

It truly is a tale of two cities. The lower wards are still — yes, still — trying to recover from Katrina. However, if you stroll down Bourbon, Canal, Freret, and Frenchmen (mark it down), it is arguably the best French Quarter ever.

The New Orleans Tourism Marketing Corporation (That’s CVB to you and me) proudly lays responsibility for that rebound at the feet of 360i. The New York-based ad agency (a branch of Dentsu Inc. based in Toyko) began running the city’s tourism advertising campaigns in 2012 with much fanfare and bead-throwing.

Its success and payoff after the jump…

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Working Not Working Lists Most Desirable Full-Time Gigs

wnwlogoanimated1Freelance network Working Not Working has unveiled a list of the top 46 companies its freelancers “would kill to work” for full-time, and the list includes several advertising agencies. Among the agencies Working Not Working freelancers would most like to work for are: 360i, 72andSunny, Barton F. Graf 9000, BBDO, BBH, Droga 5, Goodby Silverstein & Partners, Mother, Periera & O’Dell, Venables Bell & Partners, and Wieden+Kennedy. The list also included a wealth of design and production companies, as well as Google, HBO, Cartoon Network, Tesla, and NASA (for some reason). Stick around for the full list after the jump. Read more