Digital agency 360i announced the naming of Jeff Anderson as group creative director, The Drum reports. He will work out of the New York office and report to Pierre Lipton, who took over as 360i’s chief creative officer in October.
Anderson arrives at 360i from CHI&Partners, where he had served as an executive creative director since November of 2011. Prior to CHI&Partners, Anderson spend around a year and half as an associate creative director at Goodby Silverstein & Partners, working on Chevrolet’s “Mayan Apocalypse” Super Bowl ad while with that agency. Prior to that, Anderson served a two year stint as an art director with Droga5.
“360i’s energy and momentum are palpable,” Anderson said. “Combine that with Pierre’s creative vision, a relentless curiosity and unequalled capability in the industry, and the decision was easy.”