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Help Us Write AgencySpy’s Tagline Part 2

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Today we re-post the “Help Choose Our Tagline” poll to give you all another opportunity to vote. So far, “Advertising’s Deep throat” is winning. Sweet!

Which Line is Best?
( surveys)

By submitting an idea, you hereby transfer and assign all right, title and interest in and to such idea to Mediabistro.com inc. and waive any right to compensation of any type for the idea, except for possibly a cocktail on Laurel. Also, please remember that you are responsible for whatever material or ideas that you submit, and that you, and not Mediabistro.com inc., have full responsibility for the materials or ideas, including its reliability, originality, and copyright. Mediabistro is under no obligation to use any material or ideas submitted to it and any and all rights to materials and ideas submitted to us become the exclusive property of Mediabistro.com,inc.

More:Help Us Write AgencySpy’s Tagline Part 1

Judge The Super Bowl Ads

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The Denver Ad Club created a series of calls you can use to judge this Sunday’s ads. They’re pretty hilarious. The club is comprised of, you guessed it, local advertisers. There’s even some dudes from CP+B &#151 which isn’t local. But whatever, Colorado is Colorado. Click here to see more.

More:Super Bowl Round Up

The Super Bowl Tweet Aggregator

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Planning on tweeting your random thoughts during the Super Bowl? So are we! For this special occasion, AgencySpy, Adrants, AdFreak and AdLand have agreed to use the hashtag #sbads09. Use this tag, and your tweets will pop up on AgencySpy &#151 we’re using some fancy-schmancy technology to get your updates on the site.

The conversation will appear on the main page, much like a live blog. We’ll be following the ads (and the game) from our Super Bowl HQ here in Manhattan, so feel free to join us. We apologize in advance for being such dorks.

More:The Super Bowl, Baby!

The Super Bowl, Baby

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The biggest day in advertising will be upon us in 51 hours. Bet you’re wondering if there’s a list somewhere of which advertisers are playing ball and where their work will show up. The New York Times did all the hard work of figuring that out, and even created a handy little chart! Click here to see the who and when &#151 it’s laid out by quarter.

More:Join Adrants, AdFreak, AgencySpy, Others For Super Bowl Twitter-Fest

Help Us Write AgencySpy’s Tagline Part 1

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AgencySpy is entering toddlerhood, and what better way to compliment a developing snark-blog’s age than with a fancy new tagline? Right?

We sat around writing ideas down, mulling them over, scratching them out, drinking, kicking babies and scribbling incoherent nonsense. The best idea so far is the one you see in the image above, “All The Ad News that’s Not Fit To Print.” We made it ourselves via Picnik.com, and like the image you see your tagline could be the one that adorns our now semi-nude logo.

But this whole writing thing is tiring and clearly there’s room for more ideas, so we thought we’d open it up to you, because well this is what you do for a living and why swim upstream? So please, define AgencySpy in one line, and the winner may just get a prize (to be determined at a later date). If you want to be considered for the prize, e-mail us your idea with some kind of identifying info &#151 we promise to keep your identity a secret if that’s whacha want, but we can’t reward you if we don’t know who you are, mmk?

Ready, go.

Oh, and when there’s few good ones we’ll put them in a fancy poll and let you all vote on them, so this is part 1.

By submitting an idea, you hereby transfer and assign all right, title and interest in and to such idea to Mediabistro.com inc. and waive any right to compensation of any type for the idea, except for possibly a cocktail on Laurel. Also, please remember that you are responsible for whatever material or ideas that you submit, and that you, and not Mediabistro.com inc., have full responsibility for the materials or ideas, including its reliability, originality, and copyright. Mediabistro is under no obligation to use any material or ideas submitted to it and any and all rights to materials and ideas submitted to us become the exclusive property of Mediabistro.com,inc.

More:AgencySpy’s Top Stories of 2008

Minneapolis Ad-kids, We Wish You Well

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Last night was the first time we’ve felt old in awhile. We sat down for a pint and a few shots at Mr. Biggs’ &#151 a nice little happy hour place in Hell’s Kitchen, and were joined by a gaggle of young addies hailing from Minnesota. Each of them had that gleam in their eye &#151 you know, that “Advertising, fuck yeah!” enthusiasm that David Ogilvy sought after.

The intention was to meet up with Yaybia! (Yay! + labia) blogger Erin Lamberty. The blog is snappy and fun and written by witty Minnesotan addies, including Lamberty, who will soon have a New York address. And hopefully, a job. We first met Erin after linking to this nippe-rific American Apparel ad on Yaybia!.

Unfortunately, they’re seeking work at the worst possible time. But at least Erin and Co. have something unique to offer &#151 Minnesota Nice, which flows through their veins like the tequila we shot. That kind-hearted, polite, real feeling you get when you meet a midwesterner is worth something. So is the relatively minuscule pricetag of the recent grads.

But entering the industry right now must feel impossible. So let’s use our collective knowledge and provide some insight to the kids graduating in May. Not just Lamberty, but all the hopefuls who are destined for Asst. Account Rep-dom and the dreaded internship. And for the love, let’s be productive about it. Wisdom can be imparted via the comments section.

Our advice: keep blogging. Hone those writing skills and grow your brand. Focus on digital shops, SEO too, and go where the money is. The trades will tell you who is getting new business, and that basically tells you which agencies are hiring.

More:American Apparel Uses (GASP!) Nudity to Sell Clothing

Whopper Sacrifice Hacked

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CP+B’s artery clogging facebook application “Whopper Sacrifice” has been hacked by…someone. A post on a site we won’t name, which was seemingly built for the sole for the purpose of sharing the hack, demonstrates how to get free burgers without sacrificing your friends.

In effect, the application should now just be called, “Whopper”. Or maybe “free heart attack” depending on your tastes.

The site reads, “Want your free whopper? Don’t want to defriend 10 people? Soo..you want to cheat?

Just go to the WHOPPER® Sacrifice page and, after it loads, type this into your address bar:”

More:
Crispin Stuff

Video Games as Mass Medium for Your Ads

You’ve read about ads showing up in video games, like in racing games where billboards shill Axe deodorants; a genius tactic aimed at potentially unsanitary gamers. But one type of game is taking the market by storm, and helping the music industry regain some of the profit its lost to the Web. The culprits: Guitar Hero and Rock Band.

Guitar Hero and Rock Band, no matter the iteration, have mass appeal. They’re easy to play, allow multiple players to get in on the fun, and generate good (depending on how well the user strums) music. What’s more, players can download extra music to suit their tastes.

These games and their music-downloading capabilities are marketing genius. Activision claims that “In 10 weeks since the game’s launch, consumers have already downloaded more than five million songs.” Hmm, we wonder if the music makers are happy they chose to license their tunes to Activision…Any guesses? The games are effectively advertisements for the music, and they put it in the hands of people who don’t have the time/will/talent to learn it on a real instrument.

And what about that phrase, “media-neutrality”. With Nintendo’s Wii and now Microsoft getting in on the games-for-everyone scheme, can we expect game platforms to take off as actual venues? For anyone who has used an XBOX 360 recently the answer is a resounding yes. Content of all kinds is available, including (as we mention here) including NetFlix, a person’s Windows Media Player content, and of course tons of games.

Each is a potential home for marketers and advertisers alike to reach consumers that are in front of the TV, but aren’t using it in a traditional way. Expect this migration to continue, and please for the love of God, feign from banners.

Case in point &#151 below, SuperSpy writes that former Berlin Cameron ECD Harvey Bernstein jumped ship and is now working at Rockstar Games. You may have heard of a little game series called “Grand Theft Auto” &#151 among others, that’s their baby.

More:Sayonara, Cable TV and Your $50 a Month BS

Why Advertising on Perez Hilton Beats the Hell Outta TV

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We’re about to rant a little more about why TV advertising has a lot of work to do if it wants to compete with the interwebs. As an example, we look at PerezHilton.com, and that site’s extreme over-whoring of its white space. Since we tend to generalize about things of this nature, bear with us as we explain why we think Perez is a better buy (when the shoe fits) than your typical prime-time 30-second spot.

1. TV is incredibly difficult to track even with things like Neilsen ratings. Sure, the TV is on, and it’s on the show your client paid a gajillion dollars to squeeze your semi-decent ad into, but is little Sally watching or momma Jane? Compare that to Perez, where your ad will stay up for a whole 24 hours &#151 and there’s nothing else but your ad because Perez whores his site out like any evil genius would. Thanks for the niftiness of the interwebs, understanding who is clicking through is automatically tattoed into history thanks to cookies.

2. TV’s reach, compared to (i.e) putting a skin on PerezHilton.com, where you can guarantee x million people will see your ad, all day can’t come close to Perez. Look at American Idol, where (even if) x million people watch, they’ll only see the spot for 30 seconds two or three times during a 60-minute show &#151 and who knows whether they’re grabbing a bag of chips or changing the laundry over, or if they’re even in your client’s demo. Not to mention our awesome “TV-ad ignoring skills” which have been culled throughout our measly little lives.

3. Which costs more to produce: a 30 second spot or a banner?

4. Originality may be dead, but there’s still a lot to be seen in Web ads. Take the current campaign Perez is hosting, for the upcoming Anne Hathaway and Kate Hudson flick, BrideWars &#151 a film the blogger will undoubtedly have much to talk about because, duh, celebrity. Not only will the stories run (assuming here) concurrently with the film, but the ads on his page (though somewhat obtrusive) are kinda fun &#151 who wouldn’t want to see two brides beating one another down in a battle royale? OK that’s a stretch, but mild-entertainment is more than bland oblivion.

5. No more car ads. Originality is especially dead in this category, and surely Mr. Hilton would only allow some cool new Scion work to make it through the filter. So with Perez, you’ll never see “Saved by Zero” or any of the x-million redundant “car swerves sexily around desolate parking lot” pieces we’ve been tortured with.

6. Low competition from other ads means your work will stand out. You won’t see an ad for Rogaine next to your Head and Shoulders banner, because that’s just not how things work with Mr. H. He does it classy, with just one campaign (talking skins here).

7. You can’t click on a TV ad to learn more about it.

OK, so you’re thinking, “I hate Perez Hilton” or maybe you dislike the skins/banners think. But lately, we’re about choice and TV gives you only one option for opting out of ads (other than changing the channel) and we’re not willing to pay for DVR or TiVo. We can choose not to look at Hilton’s ads. Furthermore, there are plenty of other sites with as many viewers (or more) that offer similar ad space, a clear-cut audience, and most importantly the opportunity to let your brand stand out in ways that TV just can’t. Thoughts? Comments? Share!

More: Who Is The Sexiest Man In Advertising? Vote Here.
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Sayonara, Cable TV and Your $50 a Month BS

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Over the last few years, watching TV has become a huge chore. Well it’s always been tedious, but now more than ever it’s increasingly obvious that TV, including both broadcast and network providers, completely and totally suck. So, here’s why we don’t like it and what we’re going to do (if we can convince our roommates) to end the madness.

The Problem
First thing: as much as we love watching commercials, they are a huge waste of time that could be spent doing any number of things to improve one’s life. Each 30 second spot we’re subjected and re-subjected to is a waste the second time around (unless the message wasn’t absorbed completely bla bla). Furthermore, our habit is to “channel-check” until we’ve found something worth watching, until that show lands on a commercial and the whole thing starts over.

It’s annoying, and furthermore most of what we end up watching ends up being only semi-interesting anyway. All in all, cable (Time Warner Cable for us, $50 a month &#151 it’s the only service provider we have to choose from, and obvi the main programming is not ala carte) is killing our wallet. Compared to Web service (also $50) TV can’t compete on variety, barriers to entry and all that. So, our plan is to cut the cable altogether.

No more will we channel-check &#151 it’s over! Good Lord, we’re fucking tired of renting shitty television from TWC &#151 and there’s no friggin’ way we’re spending $8 more for DVR or $140 on TiVo.

One last point: we love what you all do, but your ads aren’t paying for good TV like they used to, so we’re giving up. Done. It’s over.

The Solution

We own an XBOX, which we use all the time for things like Guitar Hero and all that. But a semi-new and awesome feature we’d like to sign up for is NetFlix, which for like, $8.99 a month offers tons of movies (some 6,000). A guy can stream as many as he wants in a month, and pretty soon NetFlix promises to have their entire 12-gajillion movie library available &#151 even better! We love movies, and despise much of what’s available on TV, so this plan feels good. So does the additional $40 we’ll save each month.

News and other popular TV shows can be got online, via specific news and show sites as well as Hulu. And as for the occasional presidential inauguration, well, we’ll always have good ole’ network news if we want to watch it live.

Final Thought

Much of our general anger toward TWC could have been avoided with ala carte service at low rates. We’re sure they have some excuse for not offering this, but that secretly they figure it will be years before other cable providers enter the market. But what they didn’t seem to bank on was our level of frustration driving us to create our own content service. Sure, it’s going to require some duct tape, but the time we won’t spend watching ‘Saved by Zero’ and its brethren will be used creating other ideas like this one &#151 ideas that will not only save us money, but that will also save us from the monotony that is the 30 second spot.

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More:Dear Sirius, Please Get Your Sh*t Together

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