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Agencies

Three Agencies Remain in Hilton’s Hampton Review

hampton-logoHilton is in the final stages of a creative review for its Hampton properties, Adweek reports

Cramer-Krasselt, David&Goliath and GSD&M are preparing for a final presentation, according to Dan Pearlman, CEO of Bob Wolf Partners/TPG, the Santa Monica, Calif.-based consultancy managing the search. The winning agency will handle creative duties for Hampton Inn, Hampton Inn & Suites and Hampton by Hilton for markets “including the U.S., Canada, Europe, Latin America and the Asia-Pacific region.”

Young & Rubicam have been Hampton’s lead agency since 2011, when they took over for Draftfcb. They were defending in the review, which initially included over a dozen agencies, but failed to reach the final stages. Media, digital and public relations will remain with “OMD in Los Angeles, iCrossing in New York and Dallas and Emanate in New York, respectively.” Hilton expects to select their new lead creative agency for their Hampton properties by the end August.

Pizza Hut Names Deutsch LA Lead Creative Agency

pizzahutsmallPizza Hut has named Deutsch Los Angeles as its new lead creative agency, AdAge reports, taking over duties for McgarryBowen immediately. Deutsch is already lead creative agency for Pizza Hut’s Yum! Brands sister Taco Bell.

McgarryBowen won lead creative duties in a review this past September that included incumbent The Martin Agency, but now Pizza Hut has decided to change direction yet again. The Martin Agency had held the role since 2009. Pizza Hut’s move comes amidst slumping sales figures and the brand is looking to evolve its image. The company spent $247.4 million on measured media last year. Read more

Samsung’s ‘The Match’ Finally Reaches Its Conclusion

Cheil Worldwide teamed up with production company Psyop for the six minute conclusion to Samsung’s ambitious sci-fi soccer epic, “The Match.” The first episode in the series launched all the way back in November.

“The Match Part 2″ picks up with Earth’s Galaxy 11 team trailing 3-1 at the half, and in need of some serious rallying to defeat the alien team. Of course, it’s hardly a spoiler to give away that the team is up to the task. Samsung wasn’t about to end its month long campaign with an alien apocalypse, as that would hardly help them move product. For those who have been following all along, it’s the ending they were waiting for. While Samsung’s timing is a little questionable — “The Match Part 2″ was released just two days ago as a coda to the World Cup, while “The Match Part 1″ made its debut with the opening of the tournament — it has still seemed to find its audience, with over four million views in two days. We’ve included “The Match Part 1″ as a refresher after the jump. Read more

Anomaly Wins Duracell

duracell

To follow up on the inaccurate reports we received yesterday (our bad), we now know that Anomaly officially landed the Duracell account last night, beating out Grey, mcgarrybowen and Saatchi despite the latter’s work on that feel-good Derrick Coleman spot.

The total for the North American account is $50 million; P&G reps tell Ad Age that they went with Anomaly for the “iconic brand building with strong storytelling capabilities, strategic approach for an always-on connected world, and long-term fit and potential with their entrepreneurial culture.”

Bruce Dunlop Has a Few Choice Words Following BDA’s Closure

357e718BDA Creative’s original founder Bruce Dunlop issued a statement following the agency’s closure, citing “disagreements with the board regarding the future direction of the company” and “changes planned by the new management team” for his departure in April 2012. Dunlop went on to form a new agency, Dunlop Goodrich, with partner Daryl Goodrich following his departure.

In the statement, Dunlop largely blamed the new management team for the agency’s failure, stating “The company was run down by people who didn’t understand for one minute how we had got to where we were, and what potential was left in a big forward thinking creative company. We had done all the legwork, and just had to continue to produce good work, which was always our ambition above everything.” He speculated that “If the energy that went into destroying the company had been focused on making it better, the story would have been very different today.” Dunlop also thanked “all those who made BDA a great company” for their contributions. You can read the full statement, courtesy of The Drum, after the jump. Read more

The Martin Agency Brings Back Jordan for Hanes

Michael Jordan is back (this time, thankfully, sans Hitler mustache) for Hanes in a new spot by The Martin Agency.

The 30-second spot is Jordan’s first appearance in a Hanes television commercial since 2010, and also marks his 25th year as Hanes spokesperson. In the spot, entitled, “Golf Test,” Jordan mocks his partner’s truly awful golf game. “Golf Test” promotes Hanes’ X-Temp t-shirts and briefs, which “speeds evaporation to help keep you cool and dry,” preventing such conditions as swamp ass, marsh balls, raw taint and pit stains. The spot handles the “bad golf” approach well enough, although by now it’s become a routine schtick in ads and feels a bit tired. Still, all anyone will talk about is the return of Jordan, and it’s good to see him back.

The campaign also features a digital video series created by agency 360i that features Vine-sensation Logan Paul traveling around the country attempting dares (supposedly) proposed by fans. We’ve included the teaser for that initiative, along with credits, after the jump. Read more

Havas Strikes ‘Match’ for Cracker Barrel’s Campfire Meals

Havas Worldwide has a new spot for Cracker Barrel, promoting the chain’s limited-time Campfire Meals.

The 15-second ad, entitled “Match,” features a campfire set handcrafted from paper, wood and canvas. A toy owl perches on a stump, followed by a human hand lighting a match and lights a campfire illuminating a screen displaying Cracker Barrel’s Campfire Meals. Aside from the digitally inserted footage and CG embers on the fire, everything was “manually-operated, custom-built or hand-crafted” and shot in a single take. While it can come across as a bit hokey (which actually kind of makes sense for the brand), and the voiceover copy leaves something to be desired, the diorama set has a certain charm to it. It may have even been more effective with diorama stand-ins for Cracker Barrel’s Campfire Meals instead of the digital footage used. Read more

BBDO NY Asks ‘What Would Happen’ for GE

BBDO New York and production company MJZ have followed up their “Childlike Imagination” Winter Olympics ad with another spot for GE extolling innovation, which began airing yesterday.

This time around they highlight GE’s focus on technological advancement with a 30-second ad shot in Johannesburg and KwaZulu-Natal, South Africa. The spot attempts to answer “What Would Happen” if “energy could come from anywhere,” or if “power could go anywhere,” eventually arriving at the answer “anything.” It’s an intriguing follow-up to the successful approach of “Childlike Imagination,” with excellent pacing and eye-catching, imaginative imagery. Hopefully, BBDO New York stays with this direction going forward. Stick around for credits after the jump. Read more

Erwin Penland Adds Pair of Creatives

Craig Melchiano

Full-service marketing communications agency Erwin Penland has announced the addition of two new creatives. Craig Melchiano arrives in the role of executive vice president/executive creative director and Bee Reynolds will take on the role of associate creative director. Both are newly-created positions at the agency. Melchiano and Reynolds, who happen to be married, both arrive at Erwin Penland from Goodby Silverstein & Partners and will relocate to the agency’s Greenville, South Carolina headquarters, reporting to Chief Creative Officer Con Williamson in New York.

As executive vice president/executive creative director, Melchiano will oversee the Greenville creative team on all accounts, including Denny’s, Microsoft and Verizon. He arrives at the agency with a 15-year advertising background at agencies including Wieden+Kennedy, and TBWA Chiat Day prior to his stint at Goodby Silverstein & Partners.

Read more

Mike Rigby Joins R/GA NY as ECD

Mike Rigby

R/GA New York has announced the arrival of Mike Rigby as executive creative director, brand. In the role, Rigby will “lead innovative and commercially relevant brand thinking and design across R/GA offices and capabilities in addition to advising clients on how they can effectively express, manage and grow their brands” while partnering with the R/GA business transformation team. He will report to  Global Chief Creative Officer Nick Law.

Rigby arrives at R/GA from Interbrand Australia, where his most recent position was executive creative director. Since arriving at the company in 2010, Rigby helped grow the office from ten to over seventy employees. Since his arrival, Interbrand Australia has taken home awards such as the Campaign Asia-Pacific Specialist Agency of the Year Award and a Cannes Design Lion. Rigby began his career at UK design consultancy The Chase, and has also worked at top British design agencies Pentagram London and True North. In 2012, he was elected as the president of The Australian Graphic Design Association (AGDA) New South Wales and transformed the organization, “helping to usher in a complete organizational restructuring, rebranding and repositioning program that has attracted a younger member base.” Read more

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