PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Agencies

BBH Takes ‘The Next Step’ for Johnnie Walker

While everyone is still looking back at the year in retrospect, BBH looks ahead to 2015 in “The Next Step” for Johnnie Walker.

The 60-second spot is notable for its unusual visual style, accomplished by filming in one continuous take on a moving set that took around three weeks to complete. Once filming started, it took approximately 50 takes and three days to get everything right. “It really didn’t start to come together until the final takes,” BBH Copywriter Mikio Bradley told Adweek.

The spot opens on an actor at a holiday party as the lights go out. As the actor — who happens to be named Oliver Walker — begins walking, the voiceover begins: “The first step of a new year, we’ll all take one, but where will a step take you? How high could you climb, and how far?” As the voiceover continues philosophizing, the actor continues walking through his vision 0f 2015, until he eventually finds himself back at the party where he started. “The new year begins with the next step,” concludes the voiceover, how far will it take you?” As fireworks explode overhead, the text “Here’s to 2015″ appears onscreen, followed by the “Keep Walking” tagline. In the online version, which made its debut on December 4th, this is then followed by the question, “How Will You #Keepwalking in 2015?” The broadcast version is set to run from December 22nd through early January.

While this is clearly an attempt at social engagement, BBH may as well be asking the question of Johnnie Walker. The Diageo whiskey brand is currently in the middle of a global review, with BBH defending the account, which has been with the agency since 1999. BBH vowed to “vigorously defend” in the review, and this ambitious effort certainly makes a good case for the agency as they hope to celebrate retaining the account in 2015. Read more

SapientNitro Flies Beyond for Grey Goose

SapientNitro, social agency of record and digital agency for Grey Goose, has launched a holiday campaign for the premium vodka brand as an extension of its “Fly Beyond” global campaign.

The campaign is centered around two broadcast spots, running 15 seconds and 30 seconds, supported by digital, print and social initiatives. In the 30-second spot (featured above), the agency positions the brand as a “gift for those who fly beyond.” The spot opens on a city party where someone fills several glasses with ice and opens up a bottle of Grey Goose. “We all know someone this year, who has done something special,” intones the voiceover as the bottle is opened and poured. For those who haven’t done anything special, we’re guessing Smirnoff or Absolut will do the trick, and apparently that fickle 007 has changed his preference to Belvedere.

“Grey Goose has long been a brand that people have shared with friends and celebrated with those most special in their lives,” said Grey Goose VP Category Director. “This year we bring that sentiment to life through the new Fly Beyond platform which encourages people to recognize those they hold dear…” Read more

We Are Social Launches ‘#Holiday360′ for Lenovo

Global social media agency We Are Social launched a holiday 360° selfie video campaign for Lenovo entitled “#Holiday360.”

The campaign aims to drive a “deeper level of engagement and collaboration between Lenovo and its social community” by leveraging the selfie phenomenon, asking users to submit a selfie video documenting how the holiday season is celebrated in their hometown, along with their name, country, and city, to Lenovo on Facebook, Twitter or Instagram using the #Holiday360 hashtag and @Lenovo. Lenovo will then curate a video comprised of user submissions to create “the world’s first global 360° selfie.” This campaign is the latest in a series of multi-platform initiatives from Lenovo. “We’ve found that our community enjoy sharing their own content with us, and as such, campaigns like this where fans are empowered and can express their creativity generate high levels of participation and engagement,” said Lenovo Director Rod Strother.

“Selfies have kept evolving over the years, and in this case we wanted to shift the focus to the festive surroundings as much as the people themselves,” added Sharim Gubbels, a creative director at We Are Social. “It’s fascinating to see how different countries and cultures celebrate the holiday season; Lenovo will help its community create a truly social, global celebration.”

W+K NY Celebrates Arrival of College Football Playoffs for ESPN

W+K New York has been hyping the new College Football Playoff for ESPN since July. Now, with the inaugural edition of the contest impending, W+K New York is launching the conclusion to its “Who’s In?” campaign — which launched back in August with “Different Ways In” — with two new spots promoting the College Football Playoff on ESPN: “New Year’s Spread” and “Playoff Ride.”

In “New Year’s Spread” (featured above, in its 60-second version) W+K New York displays some truly impressive game day spreads, including a Rose Bowl stadium made out of hors d’oeuvres and a Sugar Bowl cake. The ad ends with the voiceover, “Six classic bowls, two playoff games: all in 36 hours on ESPN. New Year’s will never be the same,” followed by the “Who’s In?” tagline. “Playoff Ride” takes a different approach, focusing instead on the agony of defeat. To visualize this the spot shows two walls closing in on a series of televisions showing college football games. Gradually, the televisions are crushed, representing teams being eliminated, until only four are left. 30-second versions of both ads will be broadcast in anticipation of the College Football Playoff on ESPN, with the 60-second extended versions living online. Stick around after the jump for “Playoff Ride” and “The Making of New Year’s Spread.” Read more

UPDATE: Mars Goes with MediaCom

mars-logoMars is currently in the late stages of a media review as it looks to “consolidate its worldwide media planning at a single agency,” Adweek reports.

“In 2015, we will be transitioning to a single global media planning agency, and that agency will be selected by the end of 2014,” a Mars representative told that publication. “This change brings our planning model in line with our existing global advertising agency structure and will allow us to further focus media as a growth driver. With the constant change in the media landscape, this new agency will allow us to better collaborate across our global business to drive efficiency, effectiveness and coordination in our media planning.”

According to Kantar Media, Mars spent $677 million last year in the U.S., with global media spending estimated at $1.7 billion. Starcom has handled most of Mars media buying and planning since 2010, when Mars transitioned from MediaVest without a review. Now, on the heels of A-B InBev moving its media account to MediaCom, Starcom faces the possibility of losing an even bigger account. What’s more, according to Adweek, MediaCom, which is already on the Mars roster, is “a potential frontrunner for the consolidated planning business.” Should Starcom be selected to handle additional media duties in the consolidation, however, it could help the agency regain some ground following the loss of A-B InBev.

UPDATE: Official statement from Mars after the jump.

Read more

Remaining goodness Mfg. Founding Partners Resign

goodness mfgA trickle quickly became a flood this week for executives at goodness Mfg., the Los Angeles agency started by five CP+B veterans in 2007 and acquired by entertainment marketing agency Trailer Park in 2010.

Following CP+B’s re-signing of goodness partner/integrated production pioneer Rupert Samuel earlier this month, his fellow co-founders announced their collective resignation late yesterday.

The future of the shop as a whole is unclear.

Here’s the official statement from a goodness Mfg. spokesperson:

Read more

W+K NY Flies to the Grammys with Delta, Ryan Lewis

W+K New York teamed up with M ss ng P eces and producer Ryan Lewis (of Macklemore & Ryan Lewis fame) for this spot promoting Delta Air Lines’ and LinkedIn’s Innovation Class offering.

The “Innovation Class” program from Delta “offers LinkedIn members the opportunity to meet and fly with select industry leaders on designated flights,” with Ryan Lewis its latest mentor. In the spot, Lewis talks about his experiences in the music industry, how he got started making music (playing guitar) and his upcoming involvement in the program en route to the Grammy Awards.

If, after watching Lewis make obnoxious airplane noises, you’re somehow still interested in paying to sit next to him for an entire flight, you can apply for the Grammy edition of the Innovation Class series hereRead more

BooneOakley Saves Holidays with Bojangles Logo

Charlotte full-service independent agency BooneOakley recently launched a holiday spot for regional fast food chain Bojangles which positions the brand’s logo as hero.

In the ad, a young couple are setting up their Christmas tree when they realize the star is broken. Luckily, the guy just brought home some Bojangles and uses a flashlight, razor and Bojangles’ logo to find a solution. The 30-second spot, set to the Sufjan Stevens song “Put the Lights on the Tree,” manages to tell this story without any dialogue, ending with the couple hosting a holiday party with friends and a banquet of food from Bojangles followed by the punny tagline “‘Tis the Seasoning.” It’s definitely a step up from the agency’s spot for the chain featuring Bubba Watson from this spring.  Read more

The Year in McKinney

Gingerbread BNB

For McKinney’s holiday offering, the agency released Gingerbread BNB, a site allowing visitors to book a virtual stay in one of three elaborate gingerbread houses (Modern Home, Rustic Cabin, or Cozy Camper), with proceeds going to Robin Hood, a New York “initiative to help homeless families off the streets and into safe homes.” After visitors select their gingerbread house to rent or give as a gift they can book their stay and share a postcard and feel good knowing they’ve helped someone in need find a home for the holidays.

The holiday card for McKinney caps off the year on the heels of the agency’s holiday spot for Samsung featuring Kristen Bell and Dax Shepard.

A short roundup of 2014 news and campaigns from McKinney after the jump. Read more

72andSunny Amsterdam Appoints Laura Visco as Creative Director

Laura Visco

72andSunny Amsterdam announced the appointment of Laura Visco as creative director, The Drum reports. She will report directly to executive creative director Carlo Cavallone.

Visco arrives at 72andSunny from Ponce Buenos Aires, where she also served as creative director, working with brands such as Axe and Stella Artois. Prior to Ponce, she spent two years as a creative director with Publicis Buenos Aires. Before making the leap to the creative director position, Visco was a senior copywriter with la comunidad, Madre, and, most recently, with Fallon in London. Read more

<< PREVIOUS PAGENEXT PAGE >>