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Muse, Questlove Shine Light on Creatives for Honda Fit

Muse Communications taps Questlove in their new spot for the Honda Fit highlighting creative professions.

The 30-second spot features a musician (well, two counting Questlove), an architect and a stylist as The Roots drummer delivers an inspirational speech about going out and finding “your fit.” While the copy can come across as a bit cheesy at times, Questlove‘s delivery is on and it matches the rest of the spot well. Maybe it’s just a matter of the celebrity talent involved, but this campaign extension feels like an improvement over RPA’s flat “Fit For You” spots featuring Nick Thune — even without the same kind of budget. Stick around for credits after the jump. Read more

Staffing Changes at BBDO Atlanta

BBDOATL

Today we confirmed that BBDO is in the process of enacting staffing changes in its Atlanta office. An unspecified number of employees are no longer with the agency as of this afternoon.

Specifics are very light, though we hear that hirings may follow these dismissals and that the purpose of the larger reconfiguration, which involves personnel changes across departments, is to better align the agency’s offerings with the needs of its current and future clients.

Tips mention both digital creatives and senior staffers, so this looks to be part of an office-wide strategic shift.

For context, the most visible recent move at the Atlanta office was the departure of President/CEO Gill Duff and subsequent appointment of Drew Panayiotou to replace him. The move was significant in that Panayiotou was then new to the agency game, having previously served as SVP of US marketing at Best Buy after running in-house marketing and media buying teams at  Walt Disney, Coca-Cola and others.

Updates as we receive them.

Dutch Agency Promotes ’99 Days of Freedom’ in Response to Facebook Mood Experiment

facebook-experiment-study-mood-emotion-psychology-news-feed

The Netherlands’ Just (part of the Dutch Digital Agencies network) recently made global news because of a non-profit initiative called “99 Days of Freedom” designed to encourage everyone to avoid Facebook for that long.

Why would creatives do something so drastic?

It’s not such a big deal, really: all you have to do to join the experiment is throw up a “99 Days …” logo as your profile photo and refrain from liking, sharing, commenting, trolling, or even using the site to check up on your ex’s family for a little over three months.

So…who’s in?

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W+K NY, Rudy Hype College Football Playoffs for ESPN


Sean Astin reprises his role as Rudy in a new spot W+K New York created to hype the new college football playoff format for ESPN.

In the spot, Astin apes his inspirational speech from Rudy, this time riling up the locker room with the promise of a playoff format for college football. When he reveals that the format won’t take effect until 2014 however, the reception falls somewhat flat. Filmed at St. Joseph High School in Brooklyn, New York, the spot takes place in 1975, the year Rudy Ruettiger played for Notre Dame. While the famously cheesy movie certainly deserved a satirical send up, W+K’s spot fails to really hit the mark and feels a bit drawn out at 90 seconds. Stick around for credits after the jump. Read more

W+K NY, Metallica Rock out ‘This is SportsCenter’


W+K New York have a new “This is SportsCenter” spot for ESPN featuring Metallica.

The agency has some fun with the idea that with Mariano Rivera now retired, Metallica doesn’t have a lot to do around the ESPN offices. Metallica looks for other athletes in need of entrance music, with less than satisfactory results, as well as other things to do around the office. Hosts Jay Harris, Scott Van Pelt and Stuart Scott also appear in the spot, which debuts today in anticipation of tonight’s Gillette Home Run Derby. The spot neglects to mention that Metallica still provide entrance/walk-up music for players including Rays reliever Grant Balfour, Phillies closer Jonathan Papelbon and White Sox first baseman Paul Konerko, but then that would kind of ruin the premise. Stick around for credits after the jump. Read more

Translation Dives Into Summer for Champs

Translation, New York has a new campaign for Champs (for whom they are agency of record), entitled “Game Never Sleeps.”

The campaign celebrates the summer with a series of spots highlighting nocturnal sporting highjinks and a pool party rooftop dive. In the ridiculous 30 second-spot “One Giant Leap” a party-goer takes a rooftop leap into a pool. Only he realizes mid-jump that he left his prized kicks on. Somehow, he has the presence of mind to to quickly slip them off, unharmed, while also managing to make it into the pool. Other spots in the campaign are a bit more plausible, featuring nighttime games of basketball and football. Stay with us after the jump for “Let There Be Light” and “Nightglow,” along with credits. Read more

Pereira & O’Dell New York Adds New Head of Production

Tennille TeaguePereira & O’Dell New York announced the addition of Tennille Teague as the new head of production for the agency’s New York office. Teague will oversee production for East Coast clients including Memorial Sloan Kettering, Fox Sports 1, Realtor and New Era and report to VP of Production Jeff Ferro in San Francisco.

Teague arrives at Pereira & O’Dell with over 14 years of global production experience, working with brands such as Bud Light, LG, MTV, NHL, Range Rover and Campbell’s, working with budgets ranching from $5,000 to $4 million. Prior to Pereira & O’Dell, Teague was senior content producer at Translation LLC. Before that she spent over ten years in that position at Young & Rubicam. She also “has been a contributing partner and judge with the Tribeca Film Festival, AICP, AICE and Clios award shows.”

“Tennille has tremendous production expertise and a passion for storytelling,” said Cory Berger, managing director of Pereira & O’Dell New York. “She’s a wonderful addition to the team we have in place in New York, and will be instrumental as we grow our production capabilities.”

New Presidents at McCann Europe and DigitasLBi Boston-Detroit

pablo walkerThis week McCann Worldwide announced two C-level changes: Pablo Walker, formerly President of McCann Worldgroup Latin America & Caribbean, will now hold the same title for McCann Worldgroup Europe. Replacing him will be Fernando Fascioli, CEO of McCann Chile.

Walker has been with McCann for more than two decades; in citing his track record, CEO Harris Diamond writes, “As we look to Europe, the need for clients across the region to reach diverse populations economically and culturally will increase.”

DigitasLBi announced the promotion of EVP/Chief Solutions Officer Norman de Greve to President, Boston-Detroit. He succeeds Barbara Goose, who left to accept the role of CMO at Altisource, a technology and services firm.

de Greve will manage the growth of the 800-plus employee region while steering strategy for such clients as Cessna, General Motors, Lenovo and PUMA. He will report to North American CEO Tony Weisman.

Changes at Social@Ogilvy, Geometry Global

Fergus HaySocial@Ogilvy appointed Fergus Hay as General Manager for the Asia-Pacific region in Hong Kong.

Hay, who previously served as Executive Marketing Director at Ogilvy New York and Worldwide Managing Director on the SC Johnson business based in Chicago, has helped develop work for clients like British Airways, Barclays, Coca-Cola and Fanta. He also writes and produces the video series “Creativity: Weapon of Mass Disruption”, for which he interviews various industry thought leaders who are not you.

Hay will report to Hong Kong-based Global Managing Director Thomas Crampton.

Read more

Deutsch LA Brings Pop Secret to the ‘MicroRave’

Adweek described Deutsch LA’s “MicroRave” for Pop Secret perfectly as “like a sad, seizure-inducing nightclub for corn,” in a post that also questioned whether it was the worst ad of the year.

Deutsch LA points out, defensively, “This wasn’t intended as an ad, but as a quickie video for social media meant to celebrate the EDC festival happening the weekend we launched it,” which may disqualify it from that title. The premise of the spot (or “quickie video” or whatever you want to call it) is simple: popcorn attend a “MicroRave” complete with blasting electronic music, seizure-inducing lighting, beads of butter-sweat (which doesn’t exactly make Pop Secret seem appetizing) and a trail of kernels sadly waiting to get in. As if that wasn’t enough already, there’s also a 20-minute long “Extended Party Version,” which we’ve included for anyone masochistic enough to attempt to sit through it after the jump.  Read more

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