We’ve received confirmation that Lynn Power, who most recently served as president of ArnoldNYC, has resigned from the agency. In a statement, the Arnold camp says, “Lynn Power will be departing Arnold later this summer to pursue new challenges. We are grateful for the many contributions Lynn has made, and wish her great success in the future.” Sources in the know, meanwhile, add that the move was expected as she wasn’t the right fit for the role.
Considering game 7 is tonight, let’s just call this timely. This McDonald’s commercial from Arnold featuring Stephen A. Smith and LeBron James (sort of) isn’t exactly new, but it’s taken on some belated relevance following the headbandless fourth quarter performance from King James in last night’s NBA Finals Game 6. Once you get over the fact that Stephen A. is in a commercial, and the fact that the typical ESPN #embracedebate could be replaced in this case with #embracerecedinghairlines, you’ll see that the “greatest of all time” discussion usually reserved for LeBron vs. Michael Jordan discussions has been morphed, with good spirits, into a battle between chicken nuggets and hamburgers.
In a second local spot, Stephen A. apparently used the hashtag #headbandontootight in relation to LeBron’s fondness for fatty fried chicken and accidentally struck viral marketing gold for Arnold Worldwide. Nevermind that LeBron probably hasn’t had a chicken nugget in 8 years – when the timing is right, the timing is right.
Credits after the jump.
Usually, city rivalries related to sporting match-ups involve wacky wagers from politicians. The mayor of City X wants 100 pounds of cheese from the governor of City Y if City X wins the Super Bowl. But for the 2013 Stanley Cup between the Boston Bruins and the Chicago Blackhawks, the wacky wagers are getting social and, well, smack-talky. The folks over at Arnold Boston and Leo Burnett in Chicago are using the Stanley Cup to launch their own trash-talking competition for charity: The Smackley Cup. Agency employees and random fans from all over are encouraged to tweet using #smacktalkboston or #smacktalkchicago. Once the series concludes, the agency supporting the loser of the Stanley Cup will have to donate 10 cents per tweet and retweet to a charity AND wear the opposing team’s sweater in the office the following day. That sort of masochism always makes for fun water cooler talk.
As you may have read/heard, Volvo has announced that its launched its global creative review, but here’s a quick follow-up to the initial report. First off, here’s a statement from Robert LePlae, Arnold global CEO who assumed his post at the agency last summer and whose agency has been invited to defend, regarding the automaker’s move: “There’s new global leadership at Volvo who are rightly coming in and looking at all aspects of the business, specifically the centrally created advertising in Amsterdam. I’m new too at Arnold and we’ve done our own assessment. This leaves us eager and confident for the opportunity to show Volvo what we can do.”
Sources familiar with the matter add that while Adage reported that it was a global review, they say that Volvo’s move affects the centrally created advertising in Amsterdam only (which serves as central contact on the account for Arnold). The North American work out of Boston, and other local markets around the world, meanwhile, is not under review.
Lately, there’s a lot of content to cover on the bathroom humor beat. Yesterday, we reviewed some poop comedy for the new Clorox campaign. Today, we have a 30-second spot titled “Poop vs. Pee” from Arnold Worldwide and truth, the anti-smoking organization. This ad takes a radical shift in tone from meaningless poop jokes. There may be some uncomfortable chuckling here, but the point is to make the viewer aware of two facts: methane, a chemical in dog poop, can be found in cigarette smoke; urea, a chemical in cat pee, is also used in cigarettes. As you’ll see in the clip, there are some silly sound effects and visual representations to make it obvious that bodily excrement is gross, and in turn, chemicals found in our waste shouldn’t be voluntarily inhaled.
On truth’s website, you can read about their strategy for raising awareness, which is echoed in the commercial. They don’t tell people to stop smoking, because that sort of pitch doesn’t work on little children, let alone addicted smokers. So, to get the point across, they appeal to their target audience with alternative methods, such as disgusting facts. Stripping away moralistic lecturing in favor of poop jokes might just be bizarre enough to catch someone’s attention. Credits after the jump.
We’ve seen our fair share of agency folks essentially burn bridges on their way out of their gigs over the years, but in recent weeks, select Arnold staffers have given us the flipside with some positive farewell notes. A little over a week after copywriter Richard Tseng left Arnold in rather poetic fashion, we now have this goodbye sent late last week from one Steve Viglione, who’s spent the last two-and-a-half years at said agency as a marketing analyst.
Considering Viglione’s title at Arnold, the graphic above (click for larger version) complete with lines, data points and shifts detailing his time at the agency makes perfect sense. You can see the full-size graphic along with the parting staffer’s complete note, which begins with the line “Saddle up. I’m about to drop the nerdiest farewell email ever written,” here.
Shots fired! According to this new car spot from Arnold Worldwide, Volvos are for real people, but Mercedes-Benzes are for snooty women of the 1% who preen at themselves in rearview mirrors. This is some good, clean class warfare, automobile-style, and luxury brands better watch out.
A few years ago, a Volvo was a boring car for people who needed affordable transportation. Now, the price hasn’t changed much, but the image has shifted slowly. It’s not that crazy to think that someone with enough money would pick a Volvo over a Benz. And the new spot tugs at the right cords of today’s economic realities to make the comparison seem not only feasible, but preferable. There are also a few campaign teasers on Facebook that flesh out the appeal of Volvo as “luxury for real people,” including: If your dog has a wardrobe, the Volvo s60 probably isn’t for you. Now they’re going after snobby women and people who dress up their dogs! More shots fired, Volvo. I’m in. Credits after the jump.
Despite what we’ve been hearing on the Spy line, sources familiar with the matter tell us that this had nothing to do with a supposed loss of its portion of the Panasonic biz, especially since those in the know tell us that the agency is still working with the brand, which awarded its biz to the Havas-owned agency at the end of 2009. The Arnold camp tells us, “Our recent staffing adjustments were made in response to the ebbs and flows in our business and to ensure we have the skill sets required to match our client’s changing needs.”
From what we’ve been told, 15 people across departments were affected at Arnold’s Boston hub and the move was made due to the usual ebbs and flows of the industry.
From Arnold comes the latest TV spot for Progressive, “Rate Suckers,” helmed by director Ruben Fleischer (of pretty great Zombieland and pretty terrible Gangster Squad fame). Depicting bad drivers as the soul-sucking, rate-hiking leeches they are, the ad also introduces Progressive’s new “Snapshot” technology.
“Snapshot,” a little device that sticks underneath your dashboard, ostensibly counts how many times a driver slams on the brakes, calculates the time of day and how many miles a car has driven. Then it rewards good drivers with Pez or something, but as the spot doesn’t say what the hell it is, none of this really matters now does it?
Noticeably absent from this spot is Flo, Progressive’s chipper apron-ed spokesperson. I know that we, the car insurance-purchasing consumers, were always supposed to really like Flo because everyone in Progressive’s ads sure did. However, the Flo-lessness of this spot reminds me that I kind of hate Flo, and I hope to never see her ever again. Credits after the jump.