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Arnold Worldwide

Pepsi Max, Arnold KLP #LiveForNow, Let Magician Levitate on a London Bus

To promote extraordinary moments and a general sense of YOLO, Pepsi Max, with the help of London-based Arnold KLP, employed the skills of Dynamo, a young magician from Yorkshire. “London: I love the energy of this city, and the sense that anything is possible. But sometimes, with the pace of city life, it’s hard to appreciate the magic that’s all around us,” Dynamo drawls.

He proceeds to levitate and go for a ride around Londontown, one hand on an iconic double decker bus. The people look up in surprise. “How does he do it?” “I don’t know!” We hear in the background. Online, the illusion got the same kind of attention, with 4.9 million views in 48 hours.

If we’re to believe YouTube commenters, Dynamo is either Jesus, Satan, or using a fake arm and harness to stay afloat. Take your pick. In any case, the stunt is a fun way to pull people out of the daily grey drone, though its accompanying hashtag is an unfortunate double entendre. Try levitating on the side of a bus crossing Westminster bridge, and live…for now. Credits after the jump.

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New Balance Wants to Make ‘Runnovation’ a Thing, Gives it an ‘Anthem’

From Arnold Worldwide comes “Runnovation Anthem,” a spot for New Balance that depicts people running in different environments interspersed with cuts of what appear to be acts of science. There’s also a very loud musical number, which one would suppose is the titular anthem, despite not being very anthemic. The song is so utterly terrifying, in fact, that it’s easy to imagine all of these people running away from a masked pursuer who chases them while playing this song full-blast on a JVC Kaboom Box held above his or her head.

With an introduction to the idea of “Runnovation” (running + innovation for those playing at home) out of the way, the campaign will unfold into three different storylines across media platforms, with the first focusing on a grassroots fitness group called “November Project.” If you’re interested in watching some suburban white dudes run around outside and yell “fuck yeah” for a while, watch this video:

Did you enjoy watching those people vomit? Yeah, you probably did, you sicko. Credits after the jump.
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Arnold Worldwide, New Balance Compete to be Most Patriotic

Conveniently timed for the 4th of July, Arnold Worldwide and New Balance have launched a campaign celebrating the latter’s commitment to the United States. In a four-video series titled, “Our U.S. Factory Workers vs. Their U.S. Factory Workers,” actual NB factory workers compete in a hot-dog eating contest, ping-point match, basketball game, and ice hockey challenge. The pitch is their home factory, and the catch is that they have no opponents.

According to the parties involved, while 25 percent of New Balance shoes are made or assembled in the U.S., their competitors represent an embarrassing goose egg: NB employs more than 1300 U.S. factory workers, while their competitors employ none.

One-fourth still isn’t a huge amount, but it’s clearly not an exaggeration to say NB wins the game when it comes to patriotism. That makes for a lot of pride, and a lonely hot dog eating contest.

Credits and other videos after the jump

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Arnold, Jack Daniel’s Bring Back King Bee, This Time with a Swarm

Jack Daniel’s Tennessee Honey Whiskey has been repped by King Bee for a while now, with the insect always fiercely flying, always backed by rock and roll. In the latest spot, King Bee is followed by his swarm, representing the followers the brand has gained in the last year.

Pre-released on Twitter and Facebook, “Swarm” amassed over 10 million impressions before launching on TV. Though it was apparently carefully calibrated to get the right lighting and “a gritty feeling” (essential for any American whiskey brand), the spot’s not exactly rife with excitement or engagement. It works for exactly 30 seconds, though, and with the accompanying copywriting- “Like any good night out, things get interesting when there’s a swarm.” and “Fly straight. Drink responsibly,” King Bee and his crew get get an A for effort.

Credits after the jump

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Power Resigns from ArnoldNYC

We’ve received confirmation that Lynn Power, who most recently served as president of ArnoldNYC, has resigned from the agency. In a statement, the Arnold camp says, “Lynn Power will be departing Arnold later this summer to pursue new challenges.  We are grateful for the many contributions Lynn has made, and wish her great success in the future.” Sources in the know, meanwhile, add that the move was expected as she wasn’t the right fit for the role.

 Power spent eight years in all at ArnoldNYC. As for a her replacement in the New York office, Arnold is expected to announce a successor in the coming weeks, but in the interim, Power’s responsibilities will fold under Arnold Worldwide CEO, Robert LePlae. Prior to Arnold, Power had stints on the account side at the likes of Grey, McCann and O&M. One tipster chimes in that the exec was “loved by clients and troops and NY has grown significantly under her watch.”

Delayed Response Brings LeBron McDonald’s Spot Back into Focus

Considering game 7 is tonight, let’s just call this timely. This McDonald’s commercial from Arnold featuring Stephen A. Smith and LeBron James (sort of) isn’t exactly new, but it’s taken on some belated relevance following the headbandless fourth quarter performance from King James in last night’s NBA Finals Game 6. Once you get over the fact that Stephen A. is in a commercial, and the fact that the typical ESPN #embracedebate could be replaced in this case with #embracerecedinghairlines, you’ll see that the “greatest of all time” discussion usually reserved for LeBron vs. Michael Jordan discussions has been morphed, with good spirits, into a battle between chicken nuggets and hamburgers.

In a second local spot, Stephen A. apparently used the hashtag #headbandontootight in relation to LeBron’s fondness for fatty fried chicken and accidentally struck viral marketing gold for Arnold Worldwide. Nevermind that LeBron probably hasn’t had a chicken nugget in 8 years – when the timing is right, the timing is right.

Credits after the jump.

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Arnold’s Pogogram Provides Social Content with a Bounce

Most people can barely walk and chew gum at the same time, but Arnold Worldwide’s latest creation, the socially versatile Pogogram, can multitask with ease. The pogo stick can bounce, take video and pictures, and post content to Instagram, Vine, Flickr, etc. Still working on that chewing gum bit, though. I’m not sure why the agency would build such a tricked-out pogo stick with a Canon G15 camera attached – maybe so staffers can goof around in the lobby on breaks? – but it’s a cool side project bolstered by a minimalist video with a peppy French song straight out of a Woody Allen movie. You may also want to know that Pogogram even holds a pogo stick Guinness World Record for highest bounce.

Arnold seems to have a fondness for building souped-up consumer products. First, there was the socially connected beer vending machine, a homey staple for frat houses with an abundance of engineering students. Next came the Arnold Bike from Arnold Amsterdam. Beer vending machine, check. Bike, check. Pogo stick from ArnoldNYC, check. Now, is there a way to combine all of the inventions together? Maybe a hydraulic bike with a beer dispenser? Think of the awards that baby could win…

Lord Stanley Never Could Have Envisioned ‘The Smackley Cup’

Usually, city rivalries related to sporting match-ups involve wacky wagers from politicians. The mayor of City X wants 100 pounds of cheese from the governor of City Y if City X wins the Super Bowl. But for the 2013 Stanley Cup between the Boston Bruins and the Chicago Blackhawks, the wacky wagers are getting social and, well, smack-talky. The folks over at Arnold Boston and Leo Burnett in Chicago are using the Stanley Cup to launch their own trash-talking competition for charity: The Smackley Cup. Agency employees and random fans from all over are encouraged to tweet using #smacktalkboston or #smacktalkchicago. Once the series concludes, the agency supporting the loser of the Stanley Cup will have to donate 10 cents per tweet and retweet to a charity AND wear the opposing team’s sweater in the office the following day. That sort of masochism always makes for fun water cooler talk.

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A Quick Follow-Up to the Volvo Review, If We May

As you may have read/heard, Volvo has announced that its launched its global creative review, but here’s a quick follow-up to the initial report. First off, here’s a statement from Robert LePlae, Arnold global CEO who assumed his post at the agency last summer and whose agency has been invited to defend, regarding the automaker’s move: “There’s new global leadership at Volvo who are rightly coming in and looking at all aspects of the business, specifically the centrally created advertising in Amsterdam. I’m new too at Arnold and we’ve done our own assessment. This leaves us eager and confident for the opportunity to show Volvo what we can do.”

Sources familiar with the matter add that while Adage reported that it was a global review, they say that Volvo’s move affects the centrally created advertising in Amsterdam only (which serves as central contact on the account for Arnold). The North American work out of Boston, and other local markets around the world, meanwhile, is not under review.

Cigarettes and Bodily Waste: The Ugly Truth

Lately, there’s a lot of content to cover on the bathroom humor beat. Yesterday, we reviewed some poop comedy for the new Clorox campaign. Today, we have a 30-second spot titled “Poop vs. Pee” from Arnold Worldwide and truth, the anti-smoking organization. This ad takes a radical shift in tone from meaningless poop jokes. There may be some uncomfortable chuckling here, but the point is to make the viewer aware of two facts: methane, a chemical in dog poop, can be found in cigarette smoke; urea, a chemical in cat pee, is also used in cigarettes. As you’ll see in the clip, there are some silly sound effects and visual representations to make it obvious that bodily excrement is gross, and in turn, chemicals found in our waste shouldn’t be voluntarily inhaled.

On truth’s website, you can read about their strategy for raising awareness, which is echoed in the commercial. They don’t tell people to stop smoking, because that sort of pitch doesn’t work on little children, let alone addicted smokers. So, to get the point across, they appeal to their target audience with alternative methods, such as disgusting facts. Stripping away moralistic lecturing in favor of poop jokes might just be bizarre enough to catch someone’s attention. Credits after the jump.

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