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Arnold Worldwide

Stussy, Arnold Amsterdam Say Yes to Weed-Infused Food

Nancy Reagan should look the other way. For Stussy’s aptly titled “Baked” campaign, Arnold Amsterdam is rolling out a series of foodie videos that mix fine-dining with street-legal drug ingredients like marijuana and salvia. Chef Misha Sukya–full of the requisite tattoos that make me think he didn’t have to audition too hard to get the role of a weed chef–takes the viewer through the cooking process as he whips up a creative menu including baked veal in a Salvia Divinorum Crut with Magic Truffles and Marijuana. If that’s not primed for your palette, there’s always the Morning Glory Ravioli with Coquilles, Damiana & Marijuana.

In the videos, don’t forget to check out the t-shirts on Chef Misha. You can find Stussy Amsterdam clothing and a BAKED cookbook on the FreshCotton website, if interested. “Just Say No” doesn’t apply if it tastes good. Sorry, Nancy.

Credits and a making-of clip with chef Misha after the jump.

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Arnold Celebrates Perennial Link Between Jack Daniel’s, Rock & Roll


The folks at Arnold, which of course underwent a bit of creative restructuring last week, have returned with a new campaign for Jack Daniel’s, veering from the folksier, Americana-themed efforts of past years to highlight the Tennesee Whiskey brand’s longstanding relationship with rock ‘n roll.

Never mind the association with artists like Kid Rock or those insatiable rockers in Motley Crue (the latter of whom, if you remember, even featured a likeness of a JD bottle on the cover of their must-read autobiography, The Dirt). Rock’s alliance with Jack Daniel’s goes way deeper according to this Arnold’s new TV/web effort for the brand called “Legend.”

Photographer Danny Clinch plays a key role in “Legend,” and along with his work (see a behind-the-scenes clip here) and shots in and out of legendary venues, the campaign features everyone from Frank Sinatra to Bad Brains. The tagged :30 clip above lets you scroll though frame-by-frame and you can peep the web component here.

Havas Shifts North American Digital Volvo Work to Arnold

Well, at least they’re keeping it within family. We’ve been told by sources familiar with the matter that Arnold Worldwide–we hear specifically the Boston office–will take over on the North American unit of Volvo’s portion of digital duties for its parent company, Havas, which has technically worked on the automaker’s biz since the early ’90s via Euro NY.We’ve been told that this is traditional digital work, not the other tidbits including social, etc..

How this affects “client-conflicted” LBi, which also handles digital duties for Volvo, we’re not quite clear. To be honest, this is a clusterfuck, but we can at least confirm the Havas-Arnold move. Regardless, our sources emphasize that this move serves the NA digital biz, not international, which is still handled by LBi and Havas. Once we receive some more clarification on the matter, we’ll holler, but first we need some Advil for the headache.

Since Arnold’s at a Loss for Words, Let’s Fill in Blanks Regarding its Promotions (Updated)

We’re not sure why no one from the Arnold camp chimed in on this after hours of inquiry, but ah well, we’re never one to throw stones. There’s, for better or worse, the commentariat, for that. Anyhow, Wade Devers (pictured, smiling, left), a 14-year, Boston-based AW vet who most recently served as group creative director on work for Jack Daniel’s, has been bumped up to ECD.

In turn with the Devers promotion, we hear from those in the know that Arnold Boston has bumped up ACD/art director Travis Robertson, who’s spent approximately two-and-a-half years with said agency, to VP/creative director. Along with Robertson, Arnold, promoted Robertson’s cohort and most recently ACD/copywriter Greg Almeida to the same role.

Update: As the world turns, we’ve got some color to add to this tale, with Arnold folks telling us that the new ECD role filled by Devers will position him as second in command under Arnold’s managing partner/CCO, Pete Favat. He and Pete will divide responsibility across all accounts. Specifically, Devers will oversee Jack Daniel’s, CVS, Fidelity Investments, McDonald’s, Carnival Cruise Lines, CFP, Huntington, Bank Midwest, and Carbonite clients. Additionally, Wade will help to expand the agency’s design capability and work with Favat to refine the Creative vision and structure.

And, for background:

“Wade was originally hired by Pete back in 1999 as a Senior Art Director and since then has worked on Royal Caribbean, Silk Soy Milk, Fidelity, Monster.com, and Celebrity Cruises. His last promotion to EVP/GCD, [head of art] was in 2008.”

ArnoldNYC Co-CCO Staffen Assumes Global CD Role

It looks like ArnoldNYC co-chief creative officer Aaron Griffiths will be flying solo moving forward as we’ve received confirmation that his partner-in-crime at the agency, co-CCO John Staffen (pictured), has been promoted to global creative director on the Hershey’s and Kohler accounts. Griffiths partnered up with Staffen (who remains based in NYC) last May after spending just over a year as a creative director at TBWA\Chiat\Day New York on Vonage and Michelin among other accounts.

Staffen, meanwhile, has spent nearly a decade at ArnoldNYC, which he joined as chief creative officer in early 2004 after logging nearly twenty years as an art director-turned-creative director at DDB NY, where he worked with clients including the New York Lottery.

Marty Laiks Lands at Arnold

It’s been quite a while since we’ve heard word regarding Marty Laiks, who last we remember joined up with dDFCB, the digital division of  Draftfcb Healthcare back in late 2010 to head up its digital/CRM efforts. Well, as of this past Monday, Laiks joined the ranks at Arnold Worldwide,  specifically ArnoldNYC, landing in familiar territory in the process to serve as EVP/group account director on the agency’s Sanofi business, helping lead integrated work for the pharma giant.

Prior to his two year-plus stint as managing director, digital at DFCB NY, you may recall that Laiks spent six years at Grey/G2 USA, helping build the latter’s Health & Wellness unit before moving up to executive director, strategic planning before he and the agency parted ways back in 2010. During his career, Laiks has also spent some time on the digital strategy side at the likes of T3 and Digitas/Modem Media. We’ve been told Laiks’ role at Arnold is not a new one, though we’re trying to find out who he’s replacing (Update: Laiks is replacing four-year Arnold vet, Ray Hilton).

 

Arnold Makes Some Cuts

So, the tips came rolling in on this one and now we’ve received confirmation from sources familiar with the matter that Arnold has cut staff in Boston. No word on numbers or departments affected (though we’re hearing approximately 20) but we’ve been told by sources that the cuts were made due to the loss of its piece of Dell business as well as Pearle Vision last year. Here is a quick statement from the agency:

“While Arnold has experienced significant new business in the past year, there were client losses at the end of 2012 that have caused us to have to reduce our staff.” We’ll let you know if and when we hear more.

Arnold Making Some ‘Changes’ in NY

Since around 11 in the am, we’ve been getting word about some restructuring, realignment, or let’s just say cuts being made at Arnold NYC today. Spies are saying account loss among other things are to blame, but what they did seem get right thus far is that the creative department in NY was affected. We’ve asked about number of staff affected (update:still not available on last check), etc., but have yet to get clarification on that matter. At this point, though, we were at least able to attain this somewhat glossy statement from the agency which you can probably read into:

“We are pleased with the growth of our NY office which is finishing 2012 with its 3rd consecutive year of growth.  The changes we are making to our NY Creative Department are planned changes to our NY Creative organization.  They are part of our ongoing commitment to building a Creative team that delivers game changing work to our clients.  The number of roles in our NY Creative will not be reduced but rather we will be bringing in new talent with desired skill sets.”

New Balance Expands Relationship with Arnold

Sorry, the monster storm that was Sandy sidelined us for a bit this morning, so we’ll try to play a little catch-up. Arnold and New Balance’s relationship has extended northward as the former’s Toronto office has been named agency of record for the latter’s Canadian operations. Arnold Worldwide relationship with New Balance dates back to June 2010, when the agency’s Boston office took over global creative duties for the shoe brand from BBDO and Mother.

We’ve been told there was no incumbent or review for the New Balance Canada biz as the brand made its decision based on relationship and work with Arnold Worldwide in U.S. and wanting alignment on both sides of the border. Arnold Toronto’s remit for New Balance Canada includes traditional, digital, social and select in-store work.

Stechschulte Takes ECD Post at Arnold Amsterdam

If the name Paul Stechschulte doesn’t ring a bell, perhaps you recall that the creative spent just a few months at San Francisco’s Pereira & O’Dell, where he served as executive creative director. Now, after working for the last several months in the Bay Area as worldwide CD for a shop called circusfreaks, Stechschulte is heading overseas to join Arnold’s two-year-old Amsterdam office and replace Sean Thompson as ECD. Thompson left Arnold Amsterdam last month after spending two years at the agency, leading its creative output including the work from its Team Volvo unit.

Anyhow, back to Stechschulte. Prior to his stint at P&O’D, the creative exec worked for nearly four years at Goodby Silverstein + Partners, where he last served as group creative director and helped develop the “Now Network” campaign for Sprint among others. The art director at heart served in such a role for six years at CP+B on BMW, Truth, Burger King and more. This is not his first rodeo, though, in Amsterdam, as he’s served as a senior AD and creative director at 180 and W+K’s local offices, respectively.

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