Sources familiar with the matter confirm that Chris Reed, who’s spent the last eight years at Energy BBDO, has moved over t0 DigitasLBi’s Chicago office, where he now serves as EVP/account management. Reed now heads up the account team on DigitasLBi’s Whirlpool account as well as Maytag and Kitchen Aid. From what we’ve been told, Reed assumed his new post as of last week. Along with his lengthy stint at Energy BBDO, the account exec also spent a couple of years at Y&R during his career.
After spending the last 18 months as co-chief creative officer at JWT New York, Matt MacDonald has moved on as he’s joined up with David Lubars & Co. at BBDO to take on the role of ECD on AT&T. MacDonald joined JWT NY in spring 2012 as co-CCO alongside Ryan Kutscher (whose time at the agency came to an end earlier this year) and during his stay, he led creative on several campaigns for Macy’s including the “Yes, Virginia” holiday work as well as the “Nightlife Exchange” effort for Diageo. MacDonald is slated to officially assume his ECD post at BBDO, which we’ve been told is new as it covers all the creative duties BBDO handles for AT&T, in January.
Along with adding MacDonald to the fold, BBDO is also shaking things up a bit in its Atlanta office as the agency is relocating New York ECD Wil Boudreau to the 404 to serve in the same role. As Atlanta ECD, a position he’ll assume next week, Boudreau, who has been with BBDO for nearly a quarter-century, will oversee the agency’s entire client roster — which includes REI and Florida Dept. of Citrus — save for AT&T (that’ll be MacDonald’s turf shortly, of course). Regarding AT&T, though, Stephen McMennamy and Alex Russell, who specifically work on the account out of Atlanta, are now being promoted to SVPs/SCDs in said office “in recognition of the contributions they have made to that business.”
After spending the last five years in management roles in various BBDO offices, most recently serving as SVP/group account director on AT&T Wireless at the agency, Marc Burns will now fill the vacant position of managing director at BBDO San Francisco, where’s he’s been working out of for the last year. During his time on the AT&T biz, Burns helped lead teams behind efforts including the youth-focused “You’ve got a Case” starring Will Arnett and the V-Day-themed “Shout Your Love from the Mountaintop.”
Burns’s history with BBDO, though, actually dates back to 1996, when we started out in the mailroom at the agency’s Australian operations before spent the next few years as a senior account manager at Clemenger BBDO. In between his two stints within the BBDO network, Burns held account roles at Leo Burnett and worked on client side for a couple of years at Mitsubishi. Now at BBDO SF, the new MD fills out a leadership team that includes president/CEO Jim Lesser, ECD (and Goodby alum) Craig Mangan and director of strategic planning, Matt Herrmann.
BBDO Proximity Minneapolis has found a new executive creative director in veteran Chicago creative Noel Haan, who’s spent the last two years as an ECD heading up global creative for SC Johnson while at Ogilvy’s Windy City office. Haan succeeds longtime Minneapolis creative Brian Kroening, who’s spent the last several years as SVP/ECD at BBDO but has “left to pursue other interests.” This marks Haan’s second stint within the fold, as he originally spent a few years as GCD on Jim Beam among other clients while at Energy BBDO. Says the new BBDO Minneapolis ECD in a statement, “I am very excited to be reunited with [BBDO North American CCO/chairman] David Lubars and to be coming back to a BBDO agency with so much positive momentum. BBDO Minneapolis has been around for 80 years. It’s my job to make the next decade just as memorable,”
BBDO’s Twin Cities operation currently works with a client roster including Skippy Peanut Butter, Berkshire Hathaway HomeServices and Hormel.
From B-Reel and AMV BBDO, Mercedes-Benz’s Sound with Power experiential campaign brings music and video together by letting users create mash-ups that incorporate, among other things, the roar of a Mercedes engine. The project is an interesting way to bring creativity to a brand that can always fall back on a Jon Hamm voiceover, but since the best mashups will be used in upcoming commercials, the real kicker is that Mercedes will be able to crowdsource some of their future advertisements. Tinie Tempah and Sub Focus also provided samples that can be customized for the audio portion.
We last covered Mercedes at the end of September, when the South African branch put out a moody black-and-white downhill skateboarding video that just seemed too obscure to make any sort of publicity dent. But Sound with Power feels much more accessible. Mashups can be posted and shared on Twitter, and everyone from potential customers to aspiring DJs can take part. And best of all, the products are actually featured in the campaign, which doesn’t happen as frequently as it should. Jon Hamm should be proud.
Details are vague at this point as it seems half the industry’s out for Columbus Day (when did this become a thing?), but we have received confirmation that Jimmy Dietzen, who spent the last 18 months as VP/creative director at Energy BBDO, is no longer with the agency. For the past week, we’ve been hearing a few interesting stories regarding Dietzen’s “departure” from the Chicago-based agency, which tipsters say was somewhat surprising. We’ll try to dig in a bit but from what we gather for now, though, Dietzen’s time at Energy BBDO actually came to an end at the beginning of the month. During his time at the agency, the senior creative not only worked on clients ranging from SC Johnson to Lay’s but recently art directed and co-wrote (with GCD Rick Hamann) the somewhat touching spot below for Wrigley’s Extra gum.
Prior to Energy BBDO, Dietzen served as an ACD at Leo Burnett on Allstate’s “Mayhem” campaign among other things and has also served as an art director at Tribal DDB during his career.
BBDO’s latest spot in its feudal Twix campaign, “Break Room,” continues to stoke the feud between left and right Twix.
In the spot, a worker in the left Twix factory wonders what a right Twix tastes like. As he takes a bite, a camera zooms in on him and a tube ejects him from the factory, presumably to the right Twix factory. Viewers are encouraged to “Try both. Pick a side.” I’d like to see a more in-depth discussion of the differences between the left and right Twix factories. Are the factory conditions really all that different? Is one more sanitary than the other? Who started this feud? Come on Twix, give us something to work with here.
This fight-stoking campaign seems flat out irresponsible. Why do you have to give us something to fight about, Twix? This could lead to ongoing feuds that rival the east coast vs. west coast battles of the 90s. Can’t we all just get along? Credits after the jump. Read more
Remote Control Tourist, the new interactive digital/video Tourism Victoria project from Clemenger BBDO , Exit Films, and Tool director Jason Zada, is kind of like The Sims without the gibberish language. You can control people from your computer, suggest they eat a certain food, walk a certain direction, enter a certain door. If you don’t want to suggest activities via social media, you can just watch the live streams. Voyeurism at its finest, or at least, voyeurism at its least creepiest.
The project is meant to promote Australian tourism by showing off the sights and sounds of Melbourne, and the live stream, which runs October 9-13 for about eight hours per day, adds a compelling dimension to tourism advertising. One man and one woman will travel around the city with head-mounted cameras, tailoring their movements to the social media suggestions. Hear’s to hoping people use the opportunity to be classy and find out more about a beautiful city, and not, you know, be dumb and inappropriate on the Internet, like most of the time. The broadcast officially kicked off, well, about now.
In more people news for a sec, tipsters were right as usual as we’ve received confirmation that Zach Pentel and Rebecca Nadilo, who have each spent 18 months give or take at BBDO New York on the digital strategy side, have taken on larger roles at the agency. Their new shared title? SVP/digital strategy director. The pair will report to BBDO NY head of planning Jeff Kenyon, who was elevated to head of planning at the agency back in May. Prior to BBDO, Pentel headed up social strategy at Martin|Williams among other things while Aussie native Nadilo’s resume includes stints on the brand planning side at M&C Saatchi.
In addition to the new promotions, BBDO NY has also appointed PHD/West alum Jonathan Vu as SVP/digital strategy director, which calls for him to oversee the AT&T account.
Eight-year BBDO New York vet Greg Hahn, who’s worked on efforts for accounts including AT&T, FedEx, GE, HBO, has ascended to the big chair and taken on the role of chief creative officer at the agency. We’ve been told the position has been vacant, but as a result, Hahn will be working closer with his old Fallon colleague David Lubars, his director boss who of course serves as chairman/CCO of BBDO North America. In a statement, Lubars sings Hahn’s praises, saying, ““Greg is a brilliant and creative leader. Also a humble, great soul. He’s someone who has been helping to lead his clients forward for as long as I have known him/ Greg was behind the award-winning ‘HBO Voyeur’ project which took home a record-setting ten Lions at Cannes. He’s also pioneered new ideas in mobile and social. As Chief Creative Officer, Greg will now be able to bring this thinking to a wider array of clients – it’s how we can help them be that much more relevant to their customers and stay ahead of the game.”