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BBDO

AMV BBDO Co-Founder David Abbott Dies at 75

Ad legend and AMV BBDO co-founder David Abbott passed away this weekend at the age of 75. He launched the agency in 1977 after years of success as a copywriter.

Fellow founder Peter Mead paid tribute in a statement released to The Drum blog, writing:

“He meant more to me than I can possibly express in words…His talent catapulted AMV into the advertising stratosphere.”

Current BBDO Worldwide CEO Andrew Robertson had some words of his own–and this morning, Campaign Live shared some of Abbot’s most memorable creative work (pics after the jump)…

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BBDO ECD Moves from New York to San Francisco

bbdo sfQuick BBDO update: our source confirms that Steve Rutter, a longtime presence in the agency’s Manhattan offices, has moved to the West Coast.

The reason for the move concerns the Wells Fargo account. Rutter will oversee creative on Wells while fellow ECD Craig Manganwho left GS&P in 2012 to take the executive position–maintains creative oversight on all the office’s other accounts.

A tiny bit of backstory: the ink has just dried on the Wells Fargo deal, signed in March. Rutter officially joined the SF team in April and, prior to this move, he spent a majority of his career (a whopping 24 years) at BBDO New York, most recently holding the EVP/ECD titles. During that time, he managed the E*TRADE, Bank of America and AIG accounts (among many, many others).

Updates on Leah, the Energy BBDO ‘LEGO Intern’

Leah-LEGO

A few weeks ago, a clever and creative young woman with agency aspirations named Leah Bowman won a bit of attention on this Internet of ours by submitting an account services internship application that starred herself in LEGO form.

You may have heard, via our morning stir or some other party, that she did indeed score an internship with BBDO.

Today we reached out to the newest member of the agency world to learn a little more about the application that went viral.

Our questions and her answers after the jump.

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GE Finds ‘World Firsts’ at the Ends of the Earth

BBDO New York‘s latest series for General Electric (almost) travels to the globe’s most  remote corners to remind viewers that the company isn’t just responsible for creating trivection ovens and six-second video loops.

With “World Firsts”, the agency uses three disparate stories of isolated communities to illustrate GE’s ability to bring the benefits of the digital world to those living on its margins.

The first spot in the series of three concerns the challenges of delivering medical technologies to one of Japan’s most remote inhabited islands:

After the jump, the second spot plays on the same outsider themes (while lightly referencing World Cup fever) in relaying the tale of a young boy’s first big trip and his love of all things football.

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AMV BBDO Tackles Sports, Relationships for Currys & PC World

AMV BBDO’s new campaign for Currys & PC World, entitled “Football? What Football?”  — their first work for the brand — manages to be World Cup-themed without ever mentioning the words “World Cup” (although at one point they come pretty close). The new broadcast spots for the UK’s largest specialist electrical retailing and services company each feature a hopelessly transparent man attempting to (not so) slyly suggest to his significant other that they should buy a new television, positing the purchase as selfless, and certainly having nothing to do with the impending 2014 World Cup in Brazil.

The approach is clever, examining the types of subtle and not-so-subtle manipulations partners in relationships make surrounding expensive purchases. In my favorite of the spots, “Pride and Sensibility,” a man tells his wife, over dinner, that him and his friends watched that “Pride and Sensibility” program and it really looked great on his buddy’s widescreen TV. He’s not nearly so slick as he thinks he is, and his significant other’s incredulous facial expressions really bring the spot together as he almost mentions the World Cup and claims the new TV is for “that castle program” she likes so much.

The other spots follow a similar formula, finding humor in a man suggesting to his wife that her gardening programs would look great on a new television, and a father attempting to justify the purchase as a way to better enjoy upcoming penguin documentaries to his daughter while a disbelieving mother looks on. It’s the kind of approach that works because of its relatability, with humor that is at once universal and distinctly British coming from true to life scenarios. The broadcast campaign launched on the first, along with accompanying 30 second ads appearing on sports radio. Stick around for credits and the other two spots after the jump. Read more

BBDO NY Brings Together 3 Clients for Autism Awareness Month

BBDO New York collaborated with clients Johnson & Johnson, Campbell Soup Company and AT&T Wireless to create a commercial message designed to raise autism awareness and educate viewers of the importance of early detection, timed to coincide with the end of Autism Awareness Month.

Four 15 second spots that air sequentially combine to form a story arc of a child growing up with autism. Three of those spots also acts as ads for Band-Aid, Campbell’s Soup, and AT&T. Following the last spot, which features a recent graduate and his proud parents, played by a real autism sufferer and his parents (who appear in the other ads as well), the sequence concludes with the message, “You just saw how early diagnosis can make a lifetime of difference.  Watch again or learn the signs at www.autismspeaks.org/signs.” This sequence is scheduled to air one time today on the CNN program New Day, and will then live online at YouTube and the Autism Speaks website, with a digital extension expected to run courtesy of Undertone. Read more

BBDO New York Ruins Classic Beach Boys Song for AT&T

This one’s been making the rounds for awhile, but we figured we’d add our two cents since it involves the ruining of a classic Beach Boys track. BBDO New York employs the Beach Boy’s “Wouldn’t It Be Nice” for their latest AT&T campaign. In the debut spot, “Sing Anthem” people in everyday situations randomly start singing the song as if they’re on Glee or something.

To be fair, BBDO does a passable job of connecting the song to AT&T’s message of helping “people and things speak the same language” and a good job of illustrating the point visually. But people of various walks of life (including an operatic news reporter) randomly bursting into song is a lot to swallow, and that the song is a personal favorite makes it even harder to take. The spot, which BBDO collaborated with Biscuit Filmoworks and editorial company Rock Paper Scissors to make, is part of a broader campaign that employs “Wouldn’t It Be Nice” as a theme song in each of its commericals. Thankfully, “Sing Anthem” is the only one of these to turn everyday life into a cheesy impromptu musical. Stick around for credits and “Sing Network” after the jump. Read more

Puppies Help Combat ‘Slacktivism’ for BBDO Colenso

Puppy spots pretty much write themselves, but this one from BBDO Colenso goes a bit further than most, explaining YouTube’s business model and following with a particularly direct call-to-action that helps viewers donate without spending any money by using views as virtual currency that won’t just vanish like Bitcoin.

The release describes it as “potentially a new way for charities around the world to raise money.”

That strategy might conflict with Facebook’s new anti-spam algorithm, but as puppy owners we’re quite  susceptible to the message.

Credits after the jump (though the real star of the spot appears on the floor at 0:47).

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BBDO Picks More Athletes to Mock for Foot Locker

BBDO New York continues its ”Approved” or “athletes not taking themselves too seriously” series for Foot Locker with “No Rings.”

The spot follows “All Is Right” and stars Damian Lillard and a crew of veterans–including Barry Sanders, Chris Webber, Karl Malone and a guy we’re too old to recognize–whose undisputed greatness never led to a title.

We mostly appreciate Lillard’s decision to enter the YouTube comment thread, which is something we will never ever do.

Echoing a couple of the commenters: where’s Charles Barkley? Patrick Ewing? Dan Marino? If we’re going edgy, why not Barry Bonds? That one would have rattled a few cages.

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BBDO Scores More Beer

bud_light_lime_largeAnd now for some more BBDO news: the agency’s ongoing relationship with Anheuser-Busch got a bit fruitier today as its Chicago office won the Bud Light Lime account from Steve Stoute’s Translation.

This move comes less than a year after Bud Light made the same switch; Energy BBDO will run the account.

From AB’s official statement:

“…we are moving Bud Light extensions work to BBDO now to gain synergies.”

And yes, “Translation continues to be a valued creative partner and collaborator on our successful Budweiser Made in America program.”

Just not in Chicago.

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