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BBH

BBH China’s Harbin World Cup Spots Are Over in a Flash

Wow, talk about efficient. Fresh off winning the AB InBev Harbin Beer business back in November, BBH China has launched a series of ultra-short television spots for their Harbin Beer World Cup 2014 campaign.

Harbin, the official World Cup sponsor in China, will run the blink-and-you’ve-missed-them spots every night on CCTV1 news and OOH media, where they are expected to reach hundreds of millions of Chinese consumers. As might be expected given the short duration, the ads keep things simple. The above “Freedom Time” exemplifies the approach here: the spot sees a Harbin drinker ignore a call from the boss during the big game, instead using the phone as a coaster. There’s something admirable about the efficiency required of the format, especially in contrast to the lengthy online spots that we see on a daily basis. Check out “Red Card” below, and stick around for the lengthy (7 seconds) “Slide Tackle” after the jump. It won’t even take a minute.

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BBH NY Launches Campaign for PS4′s ‘Infamous: Second Son’

BBH New York continues its PS4 onslaught with a live-action spot at the center of their new campaign for Infamous: Second Son, the third game in the best-selling Infamous series and Sony PS4 exclusive (you might consider it Sony’s answer to TitanFall, which we reported on yesterday).

The entirely live-action (although there is some silent gameplay footage on the end screen before the Playstation logo), :75 spot “depicts a locked-down city of Seattle where the superhuman protagonist, Delsin Rowe, fights back against the oppressive Department of Unified Protection (DUP).” Rowe is depicted in the ad by a somewhat passable lookalike in his trademark red cap, trailed by the DUP. The new ad teases the kind of action players can expect from the game, while avoiding revealing anything about the story. It should draw interest from both fans of the series and newcomers.

BBH New York’s campaign rolls out with “TV advertising based on the short film,” as well as additional “complementary online advertising.” Gameplay developer Sucker Punch, meanwhile, has released a trailer showcasing gameplay features players can expect in the new game. Infamous: Second Son will be released on globally on March 21st. Stick around for credits after the jump. Read more

BBH NY Teams Up with The Corner Shop to Plug Playstation Plus

BBH New York have teamed up with production company The Corner Shop to produce this new spot promoting Sony’s new Playstation Plus network.

The 1:19 spot continues the trend of depicting gamers in real-life situations mirroring the games they’re playing, in lieu of actual gameplay. In this way, the spot shows a group of friends transition among a series of games (at one point one of the players says, “Guy’s it’s me,” but they’re no longer playing on the same team and just laugh), displaying the Playstation Plus’ “New Games Monthly” and “Next Gen Multiplayer” features simultaneously. It’s something of a spiritual successor to BBH’s lauded Perfect Day” spot from October, although it doesn’t have quite the same swagger. Credits after the jump. Read more