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BBH

BBH Barn Hijacks Tinder for Social Tees Animal Rescue


The Barn at BBH, “a training program for emerging advertising talents” has a new social campaign hijacking popular dating app Tinder for Social Tees Animal Rescue, a non-profit animal charity that rescues animals from kill shelters and “provides them with a safe haven and veterinary care until they are placed in a proper home.”

Social Tees Animal Rescue and The Barn at BBH hope that some of the 10 million users browsing through Tinder daily looking for love will love fall in love with their dogs’ profiles instead and bring one home for adoption. Since some Tinder users are not into the whole commitment thing, BBH has set up “the option to foster an animal for two weeks or to adopt for good.” It’s a cute idea, and it has already proven successful.

The Barn at BBH began populating Tinder with animal adoption profiles on July 31st and received over 1,500 matches in the first 24 hours. The goal of the campaign is to raise awareness about pet adoption and the 7.6 million dogs sent to animal shelters yearly in the U.S., in addition to finding individual homes for the pets involved. Check out the video above for a better look at the campaign, and stick around for credits after the jump. Read more

Mediabistro Course

Public Relations

Public RelationsStarting October 1, learn how to get your foot in the door and launch your PR career! Taught by the former VP of Corporate Communications at Playboy Enterprises, Linda Marsicano will teach you how to draft pitch letters and press releases, develop and implement PR plans, garner media coverage, and other skills you need for a successful career in public relations. Register now!

BBH CEO Steps Down

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CEO Gwyn Jones, who spent an impressive 27 years in various roles at BBH, will step down almost exactly two years after Publicis took full ownership of the agency. He will be replaced by current BBH COO/former Unilever marketing heavyweight Neil Munn (above).

Adweek tells us that the move came as something of a surprise, but BBH chairman Simon Sherwood explained everything, saying that the agency chose to continue the trend of hiring CEOs from the client side because Munn “has proper marketing and comms pedigree” and he’s “highly commercial with a deep understanding of client organizations.”

As a reminder of the departing Jones’s leadership style, here’s his extensive note on a round of layoffs that occurred in 2012.

In Cannes news we missed, this announcement also taught us that Jones and the BBH team recently helped launch a production studio with Scooter Braun, otherwise known as the man who should be Justin Bieber’s legal guardian.

EP Travis Quinn Out at BBH New York

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Some news out of BBH today on the production side: we hear that Travis Quinn, Executive Art Producer and longtime staffer, is leaving the agency.

Quinn has run art production at the agency for several years, managing shoots for clients like Playstation, Axe, and Cole Haan.  His departure follows the arrival of Carey Head, who was hired away from Barton F. Graf  9000 to oversee production in May. BBH also recently made more changes to its production department by promoting Executive Producer Kate Morrison to Head of Content Production. It seems the agency is following the lead of departments across the globe by ramping up its integrated offerings on the production front.

No official word on where he or his colorful pants are  headed or whether BBH’s New York office has plans to replace him. Quinn finishes his tour of duty at the end of this month.

Updates as we receive them.

Great Minds Unite for a Great Cause at BBH NY

Strategy geeks, listen up: BBH New York recently announced a call for submissions for the agency’s second annual Griffin Farley Search for Beautiful Minds program, a three-day mentorship shebang during which aspiring planners can participate in a showcase and pitch their ideas to top strategists from across the industry.

Though it’s too late to submit an entry, the public is invited to attend the event. The program, led by Chief Strategy Officer Sarah Watson, is not only a great way to jumpstart young careers, but also memorialize late BBH New York strategy director Griffin Farley, who lost his life to cancer last year (as you’ll see above, Farley was known as a champion of nurturing young talent).

Finalists and up-and-comers will pitch their ideas in teams to Kitchen Surfing on July 30th, where a winning team will be crowned the Beautiful Minds. Click here for tickets…and let the head games begin.

BBH NY Promotes EP to Head of Content Production

Kate MorrisonToday the New York offices of BBH enhanced production capabilities by promoting Kate Morrison, former Executive Producer, to Head of Content Production.

Over the past decade, Morrison has held production roles at various agencies including 180, BSSP and twofifteenmccann; her promotion arrives after spending seven months spent in the EP position and working on the PlayStation “Perfect Day” spot that won a Gold Lion at Cannes. In the newly created role, she will help lead and manage the production of all of the agency’s content.

CCO John Patroulis writes:

“Kate Morrison has made a massive mark on the work at BBH New York…like every producer here, [she] puts the quality of the work first and foremost.”

The promotion is the latest move in BBH New York’s recent expansion: earlier in the year the office hired Carey Head of Barton F. Graf 9000 as Head of Integrated Production and Technology and Art Director Marcos Kotlhar of Brazil’s AlmapBBDO to strengthen its content production offering.

Morrison will report directly to Head.

Infiniti Courts Seven Agencies in Global Account Pitch

Infiniti

Infiniti Motor Co. will meet (or has already met) with seven agencies before selecting finalists to pitch for its global creative account, Adweek reports.

The meetings took place this week, and leave Infiniti “on track to complete its search by August,” according to Adweek. Infiniti’s initial request for proposal reported that the brand spends approximately $450 million annually. Among the agencies in the running are Publicis, FCB, Havas Worldwide (pitching with sister shop Arnold), Bartle Bogle Hegarty, M&C Saatchi and Crispin Porter + Bogusky, according to Adweek‘s sources. Interestingly, also pitching is Goodby, Silverstein & Partners, partnering with incumbent Omnicom agency TBWA. After the initial meetings, Infiniti will narrow the field to three or four agencies, a cut that “could come as soon as next week.” Infiniti’s RFP noted that “alternative approaches are paramount as Infiniti cannot outspend its competitors in broadcast,” and identified the U.S., China and Hong Kong as priority markets.

BBH London (Over)Inflates Things for Virgin Media

To promote Virgin Media’s “comprehensive new bundle of technology services” BBH London teamed up with creative company th2ng (pronounced “thing two”) for a visceral visual demonstration of just how big the bundle package is.

They created a series of five online spots, “Conceived, devised, and delivered on an extremely tight deadline” that show the inflation of a series of everyday items to the breaking point. While the end results of continuously inflating the items — which include  a pair of dishwashing gloves, a standard suitcase, a hot water bottle, and a six-foot tall dinosaur — is predictable, it makes for suspenseful viewing since you don’t know when the explosive moment will occur. Directors Dan Lumb and Crinan Campbell (known collectively as “The Queen”) say that, despite the time constraints, this was still “the project of their dreams.”

Following the launch of the first video in the series on June 16th, viewers had the opportunity to vote online for what they would like to see explode next. You can watch the original video above, and stick around for more explosions and credits after the jump. Read more

Working Not Working Lists Most Desirable Full-Time Gigs

wnwlogoanimated1Freelance network Working Not Working has unveiled a list of the top 46 companies its freelancers “would kill to work” for full-time, and the list includes several advertising agencies. Among the agencies Working Not Working freelancers would most like to work for are: 360i, 72andSunny, Barton F. Graf 9000, BBDO, BBH, Droga 5, Goodby Silverstein & Partners, Mother, Periera & O’Dell, Venables Bell & Partners, and Wieden+Kennedy. The list also included a wealth of design and production companies, as well as Google, HBO, Cartoon Network, Tesla, and NASA (for some reason). Stick around for the full list after the jump. Read more

BBH China’s Harbin World Cup Spots Are Over in a Flash

Wow, talk about efficient. Fresh off winning the AB InBev Harbin Beer business back in November, BBH China has launched a series of ultra-short television spots for their Harbin Beer World Cup 2014 campaign.

Harbin, the official World Cup sponsor in China, will run the blink-and-you’ve-missed-them spots every night on CCTV1 news and OOH media, where they are expected to reach hundreds of millions of Chinese consumers. As might be expected given the short duration, the ads keep things simple. The above “Freedom Time” exemplifies the approach here: the spot sees a Harbin drinker ignore a call from the boss during the big game, instead using the phone as a coaster. There’s something admirable about the efficiency required of the format, especially in contrast to the lengthy online spots that we see on a daily basis. Check out “Red Card” below, and stick around for the lengthy (7 seconds) “Slide Tackle” after the jump. It won’t even take a minute.

Read more

BBH NY Launches Campaign for PS4′s ‘Infamous: Second Son’

BBH New York continues its PS4 onslaught with a live-action spot at the center of their new campaign for Infamous: Second Son, the third game in the best-selling Infamous series and Sony PS4 exclusive (you might consider it Sony’s answer to TitanFall, which we reported on yesterday).

The entirely live-action (although there is some silent gameplay footage on the end screen before the Playstation logo), :75 spot “depicts a locked-down city of Seattle where the superhuman protagonist, Delsin Rowe, fights back against the oppressive Department of Unified Protection (DUP).” Rowe is depicted in the ad by a somewhat passable lookalike in his trademark red cap, trailed by the DUP. The new ad teases the kind of action players can expect from the game, while avoiding revealing anything about the story. It should draw interest from both fans of the series and newcomers.

BBH New York’s campaign rolls out with “TV advertising based on the short film,” as well as additional “complementary online advertising.” Gameplay developer Sucker Punch, meanwhile, has released a trailer showcasing gameplay features players can expect in the new game. Infamous: Second Son will be released on globally on March 21st. Stick around for credits after the jump. Read more

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