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BBDO Hypes Opening Day for MLB

A month or so ago, BBDO joined up with Major League Baseball as its creative partner, and the agency has just released their opening day spot.

In case you’re confused, yes, the Dodgers and Diamondbacks did technically open the season this past weekend in Australia, but the official opening day is slated for Monday, March 31. For BBDO’s opening day commercial, they focused on the important historical moments that have occurred on opening day: Clayton Kershaw‘s home run/shutout, Bryce Harper‘s pair of opening day home runs to launch his career, Hank Aaron‘s 714th home run, and, arguably the most important moment in baseball history, when Jackie Robinson first took the field for the Brooklyn Dodgers. As a baseball nerd, I love this approach, and it’s hard to imagine any fan watching this and not getting at least a little bit excited for baseball season following the long winter.

72andSunny Marries X-Men, Bacon for Carl’s Jr./Hardee’s

72andSunny have launched a new campaign for Carl’s Jr./Hardee’s’ X-Tra Bacon promotional tie-in for 20th Century Fox’s X-Men: Days of Future Past, which premieres May 23rd.

The X-Men themed campaign from 72andSunny features appearances from iconic characters using their mutant powers to take down the extra bacon on the  Western X-Tra Bacon Cheeseburger and X-Tra Bacon, Egg & Cheese Biscuit. 72andSunny’s campaign kicks off with “Mystique” in which Mystique takes on the Western X-Tra Bacon Cheeseburger, morphing into just some dude who loves Carl’s Jr. and back over the course of the spot. Additional spots starring two more characters yet to be revealed will be unveiled this April.

In addition to the broadcast campaign, Carl’s Jr. and Hardee’s are inviting fans to engage in “X-Men Digital Makeover.” By submitting a photo of themselves eating or drinking at a Carl’s Jr. or Hardee’s, on Instagram using the hashtag #EatLikeYouMeanIt (#That’sWhatSheSaid, replies @MichaelScott) fans get a chance of receiving a mutant makeover transforming them into an X-Men character. Stick around for campaign credits and the actual trailer for X-Men: Days of Future Past after the jump. Read more

Bonfire’s Online Spot for Ricoh Gets Move to Broadcast

Creative content agency Bonfire Labs is taking its online video “Beauty Is All Around” from the Internet to broadcast, at the request of client Ricoh.

Ricoh tasked Bonfire Labs with creating engineering a tagline, website, concept/inspirational video, and a how-to video for the worldwide launch of their new camera Theta, which shoots a 360 degree spherical image. For the concept video, Bonfire secured a large studio to serve as a blank canvas for muralist Sirron Norris. For two days, Norris prepped and painted the space, while the Theta captured the process with in time-lapse fashion, with the assistance of a tiny robot (called the roboTap3000).

“The creative behind our concept video revolved around capturing time-lapse images with the Ricoh product, but the product didn’t have the capability to do that,” explains Bonfire Labs creative technologist Phil Spitler. “I needed to find a way to automatically capture moments in time as the mural developed. So I designed and built the ‘roboTap 3000’ to allow us to achieve our creative vision.”

The resulting video (featured above) which debuted on September 5, 2013, was such a success that Ricoh has asked Bonfire to cut 30 and 60-second versions for television audiences both domestically and in Japan.” Our team will assure the broadcast creative makes as much of an impression on audiences as the longer online version did,” promises Jim Bartel, managing director at Bonfire Labs. The broadcast campaign will launch on ESPN in the U.S. and domestic channels within Japan this Spring.

TVNewser Show Price Break Ends Thursday

tvnshowsmallOver at Mediabistro’s TVNewser, we’re putting on a show

As part of the lineup we’ve got Fox News anchor Bret Baier, Fusion anchor Alicia Menendez, Tribune Broadcasting president Larry Wert, NBC SVP Julian March, CNN VP Geraldine Moriba and many more joining us on April 29 in New York City. And we’d love for you to join us as well.

We’ll be talking about Aereo, a service that broadcasters want to see shut down and the Supreme Court will be taking up just a week before the TVNewser Show. The growth of Social TV, which is changing the way shows are produced and watched. Plus, we’ll introduce you to new Web TV experiences and we’ll get to the bottom of why Millennials are the hot new audience. Also, the use of drones in newsgathering: revolutionary but controversial.

Check out the full program and speaker list for more details, and don’t forget to register today to save $200 off the full price.

W+K Portland Explores ‘The 7 Wonders of Oregon’

W+K Portland has a new campaign for the Oregon Tourism Commison, extolling the virtues of their home state with a video called “The 7 Wonders of Oregon.”

The :60 anthem spot features all 7 “wonders of Oregon,” attempting to “inspire active travelers looking for authentic experiences” with Oregon’s natural landmarks. While Oregon’s natural beauty speaks for itself, the production of the spot was no small task. It was “carried out by a crew of 15 people shooting for 14 days straight and driving more than 3,000 miles across Oregon, often camping along the way.” All of the individuals involved were “Oregonians with a genuine passion for the wonders they are representing” and the spot is clearly a labor of love.

“This is some of the strongest work for Travel Oregon in our 25-year history of working together,” W+K chairman co-namesake Dan Wieden says, adding, “What I really like about the creative, aside from how beautiful Oregon looks, is it gives people a checklist of things to see and do.”

In addition to the anthem spot, the integrated campaign includes digital, social, search, public relations and consumer engagement elements. The latter includes “an influencer tour, targeted media outreach, a program to surprise and delight visitors, and a Facebook sweepstakes to drive visibility and fan acquisition.” In the social realm, visitors are invited to share their Oregon photos with the hashtag #traveloregon, with top picks on Travel Oregon content channels “to inspire others long after the paid media portion of the campaign concludes.” In a nice touch, the digital campaign includes not only trip inspiration, but also trip planning tools and resources such as itineraries, links to purchase plane tickets and special travel deals on TravelOregon.com. If I wasn’t already dying to get to the Pacific Northwest, this campaign would do a pretty good job convincing me that Oregon is a great travel destination. Stick around for credits after the jump and go here for more :30 efforts for the campaign. Read more

James Harden Returns for Foot Locker, This Time Confronting ‘The Brow’

What happens when two NBA athletes confront each other in an ad campaign dubbed “Approved” for Foot Locker? This. Now, BBDO NY continues its successful, appealing streak with the sports apparel retail chain by bringing in New Orleans Pelicans’ unibrowed star Anthony Davis to join forces with James Harden, the bearded star of the Houston Rockets. You might remember Harden from his previous roles in Foot Locker ads including one where he exposed his singing talents. In the first Harden-less spot, Davis cruelly crashes a youngster’s hoop dreams while meeting with Harden in the second one below. It keeps continue to be appealing so let us try to get a laugh, out of this, the horrible post-ice storm day.  The first one above is for Kids Foot Locker while the one below is for regular Foot Locker.

Fake Love, Droga5 Send Out #MorningWin Trophies for belVita

Droga5 and experiential agency Fake Love collaborated on a recent campaign for belVita, mailing out trophies to the people behind their favorite #MorningWin tweets.

For the campaign, they selected their favorite #MorningWin tweets, then created trophies documenting the individuals performing the tasks they described with a 3D printer and mailed them out to the winners, a pretty cool way to make the leap from digital to real world engagement. When they “ran out of fake gold” they selected other contestants to receive digital trophies. Droga 5 and Fake Love also selected a group of celebrities to promote the campaign, who tweeted out their own “morning wins” and posted pics when they received their trophies. These celebrities include Mario Lopez, Timbaland, Diana Nyad, Tamera Mowry, Sean Lowe, Peter Facinelli, Sean White, Wayne Brady and Mike Epps. Check out the video above for a more thorough documentation of the campaign, and stick around for credits after the jump. Read more

This Year’s Grammy TV Campaign Is Actually Pretty Great

Right about this time every year, TBWA\Chiat\Day LA debuts its TV spots for the Grammys. And, every year, they’re pretty underwhelming. A few years back, we got a swirly, graphics overload with CGI re-tellings of artists like Eminem’s life story. Last year, we got the hashtag-happy #TheWholeWorldIsListening, which aimed to put viewers into the shoes of stars like Rihanna while trying to convince them that the awards show was still in any way relevant.

This year’s first spot, “Anthem,” looked more like a VH1 commercial than anything else, and it seemed we were in for yet another year of mediocrity. But then, dare we say it, the Grammys and Chiat LA ctually surprised us. The latest spot in the Music Unleashes Us campaign, “Drive” (above), does a fantastic job of convincing viewers that they owe it to the artists who get them through times of sorrow and heartbreak to watch their performances on the Grammys.

From Pink and fun., we move to Macklemore and “Doughnut Shop,” another well-produced and compelling spot filmed outside of Inglewood’s famous Randy’s Donuts. Again, these spots excel at following through with what the campaign promises – portraying the affect that popular music has on the average TV viewer. It both ignites and unleashes, an important sentiment for the Grammys to glom onto as the show still figures out its approach to celebrating an industry that doesn’t know what to do next. One more Katy Perry-tinged spot, and credits, follow after the jump.

Read more

DigitasLBi Crafts Gesture-Based Retail Experience for Sprint

How do you take attention away from the fact that you were recently declared the worst cellular network in a consumer report? If you’re Sprint, apparently you get agency DigitasLBi to work with you to create a gesture-based, interactive retail experience. Because that’s the future: being able to shop online without having to use a pesky mouse and keyboard. But where to unveil such a creation? What is an event where people would see the Sprint name and not know any better?

Sprint will unveil the new “Shop. Hands Free. In 3D.” experience during the NASCAR Sprint Cup Series Champion’s Week in Las Vegas, tomorrow, Dec. 6. This follows on the success of the pilot unveiling, during NASCAR Sprint Cup Series race weekends at the Chicagoland in Septmber, and Kansas Speedways in October. NASCAR fans seemed pleased with the Sprint’s new magical technology, as evidenced in the above video.

So how does it work? Well, according to the announce, “…users move their hands through the air above a Leap Motion controller, which displays their actions onto a large screen ahead.” But wait, that’s not all. There’s a podium. A branded podium. To appeal to Nascar fans, DigitasLBi created “an eye-catching branded podium to house the technology.” Those who tried out the shopping experience then “supply their email addresses to receive their picture from the virtual photo booth as well as a link to the items they browsed.” Combining technology used in next-gen gaming with a theme park-esque photo service, that’s their strategy, because Sprint is “more than just a wireless company,” according to Sprint Program Manager Lane Allison.

Perhaps I’m being a bit hard on Sprint. After all “Shop. Hands Free. In 3D.” is sort of an intriguing prospect, if only for the novelty value. It’s just that this does absolutely nothing to repair Sprint’s damaged reputation. Since most people now view Sprint as something of  a joke, maybe that’s what they should be working on. Or maybe Sprint is just for NASCAR fans now.

 

Chicago Bulls, Blackhawks Players Stalk BMO Harris Bank Customers

A delightful new campaign from Y&R Midwest and Anonymous Content director Brian Billow for BMO Harris Bank finds credit card holders joined by Bulls and Blackhawks players in their everyday lives. Above we see Bulls players Joakim Noah and Jimmy Butler accompany a family in the monotony of suburban living, from chatting about potholes getting to taking the dog outside for a bathroom break.

Meanwhile, your Stanley Cup Champion Chicago Blackhawks are represented by Patrick Kane, Andrew Shaw, Corey Crawford, Bryan Bickell and Brandon Saad, who swim laps donning their complete uniforms and pads.

What makes these spots much funnier than other commercials for team credit cards is the fact that the players don’t seem to enhance the lives of BMO Harris cardholders. Instead, they just take part in the tedium of every day life. The juxtaposition of game-ready professional athletes and the typical morning routine help make these ads stand out, and they’ll definitely cause a few belly laughs from Chicago sports fans. See the whole campaign, which marks the first time BMO Harris Bank has featured Chicago Bulls players in its advertising, and the third time BMO Harris has featured Chicago Blackhawks players, here.

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