TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Broadcast

Havas Wants You to ‘Win the Right Way’ for Chivas

Havas Worldwide, London teamed up with AnalogFolk for a new campaign promoting luxury whiskey brand Chivas’ “The Venture,” a one million dollar fund to support up-and-coming social entrepreneurs.

The campaign, entitled “Win the Right Way,” celebrates those social entrepreneurs who run their businesses in a way that benefits society, not just shareholders, and is the latest installment in the brand’s “Live With Chivalry” campaign. Havas called on the talents of actors Oscar Isaac (Inside Llewyn Davis), Chiwetel Ejiofor (12 Years A Slave) and Liao Fan for three different ads slated for different markets, all directed by Daniel Wolfe. Isaac stars in the 60-second spot for the US market (featured above), pacing around a boxing ring while celebrating those business owners who care enough to worry about something other than profits. The campaign rolled out yesterday, with the ads, short documentaries about social entrepreneurs and a website created by AnalogFolk.

“We have always valued entrepreneurship, and generosity is at the heart of Chivas, so supporting those who use their success to create value for others feels like a natural fit,” said Richard Black, global brand director, Chivas Regal. “We are committing significant resources through The Venture to find and support the most inspiring social entrepreneurs around the world, and hope that each of those businesses will inspire other entrepreneurs to use business as a force for good, creating a growing movement with real momentum behind it.” Read more

BBDO NY Gets Right to the Point for Viagra

Both women and the word “erection” have been conspicuously absent from Viagra’s advertising — until BBDO’s most recent ad for Pfizer’s erectile dysfunction medication, that is.

A new spot features a woman with a British accent giving men an idea of what erectile dysfunction is like from the partner’s point of view. “It’s just you and your honey, the setting is perfect,” she begins, with beach scenery in the background. “You know what, plenty of guys have this issue, not just getting an erection but keeping it,” she goes on, sounding a bit like a partner reassuring a man having troubled in the bedroom. She goes on to offer Viagra as the solution (and says “erection” again), while touting it as something you only take when you need it. “If ED is stopping what you started, ask your doctor about Viagra,” she concludes, before the list of health risks is accompanied by a barrage of ridiculous phallic imagery, including flag poles, a ship’s mast off in the distance, a long pier extending into the ocean, etc.

It’s definitely a change in approach for Viagra, whose advertising previously avoided discussing erectile dysfunction directly (and explicitly the word “erection”). Perhaps the new approach is a sign that people are ready for more direct discussions about the issue, rather than the insinuations of past ads. Still, despite the new direction, the spot still comes across as somewhat awkward in tone and the phallic imagery at its conclusion seems a bit overkill. Then again, this isn’t a category that has seen any non-awkward advertising, so maybe we should just be thankful that there aren’t his and her bathtubs.

Cossette Celebrates Togetherness for Cheerios

Toronto agency Cossette has a new Canadian campaign for Cheerios celebrating togetherness.

The campaign is built around a 15-second broadcast spot, exploring the phenomenon of stray Cheerios attracting each other in the bowl. Cossette likens the phenomenon to “our need to connect,” ending with the lines “We all love to connect. That’s the Cheerios effect.” The emotional approach is extended online, via a series of heartstring-tugging videos telling the stories of connected individuals, such as cousins who are more like sisters, a married couple and a woman and her dog. We’ve included a couple of these, along with credits, after the jump. Read more

Cavalry Crafts ‘Anthem’ for Coors Light

Cavalry has a new campaign for Coors centered around a 30-second anthem ad.

The spot opens up with man with goggles on staring at a bottle of Coors, presumably at a bottling plant, accompanied by the message “Coors Light is always cold filtered.” Then the scene shifts to a group of friends out at a bar and the message continues, “Because Friday” and the scene shifts again to a house party as we see “Leads to Saturday” on the screen. The spot goes on to suggest that “…every day deserves cold bottled” Coors Light. It’s all pretty straightforward and not a bad approach for a beer whose biggest selling point is how cold it is. Still, we can’t help but wish that they’d air this one as well. Read more

Team Detroit Introduces Ford Transit

Team Detroit teamed up with production company King And Country for a new 30-second broadcast spot for Ford Transit employing a mix of 3D animation, design and live-action.

The spot introduces the new line of Ford Transit vehicles with an approach borrowed from Team Detroit’s “Rant” campaign for the Ford F150, ending with the “Built Ford Tough” tagline. “9 to 5′ers” tweaks the familiar formula to illustrate how a range of professionals who rely on their vehicles can utilize the Transit models. It was shot over the course of two days on a soundstage in Los Angeles, making use of both green screen and practical sets, including a room that was actually flooded with 3,000 gallons of water. The interiors and exteriors of the vans, meanwhile, were captured in-camera and later augmented with CG. Read more

Etcetera/DDB Launches ‘The People Network’ for TNT

Amsterdam-based international agency Etcetera/DDB has a new integrated campaign for TNT, introducing the new tagline, “The People Network.”

For a 50-second broadcast spot, Etcetera/DDB created a delivery truck made out of people. As traffic builds up heading into a tunnel, the people break away and run with packages through the tunnel, reassembling once the traffic dies down, as a boy looks on amazed. The campaign took 100 days for Etcetera/DDB to create, from ideation to execution, working closely with TNT. It rolls out in eight key markets this week, with the broadcast effort supported by digital, OOH, direct, promotion, print and radio components, eventually rolling out in 30 different European countries.

Dick van der Lecq, MD of Etcetera said, “Previously customers bought products or brands. Nowadays customers consciously buy a company. The DNA and the people behind the brand. Talking to dozens of TNT employees showed us the only way to express their attitude towards clients: the human transport company. A ‘human truck’ captures that belief in the TV-commercial in one sight.”

Stick around after a jump for a look at the making of the human truck in the spot. Read more

Erwin Penland Introduces Alaska to Verizon


Erwin Penland teamed up with production company Harpoon Picures for a visually striking tribute to Alaska, celebrating the network’s arrival in the 49th state.

The well-shot 30-second spot highlights some of the state’s natural beauty before concluding with the Verizon team showing up and saying, “We’re here Alaska.” The ad celebrates the fact that Verizon’s expansion into the territory has made the company Alaska’s largest and fastest 4G LTE network. Harpoon was able to assemble a team and put the spot together over the course of just several days.

“A project like this reminds us that it takes more than a great director to produce a great spot,” said Chris Miller, Harpoon’s director of new business development.”Harpoon put all our best problem solving skills to the test and our amazing production team deftly pulled off every challenge presented to them in an incredibly short amount of time.” Read more

The Richards Group Goes Minimalist for Prestone

The Richards Group’s latest campaign clearly operates under the “less is more” mantra, with a series of minimalist 15-second ads.

The campaign leans heavily on the brand’s product itself, without any bells and whistles. In “Beastly” for example, the visuals are restricted to a bottle of Prestone with an effect to make it look bulked up at one point as the voiceover says, “It’s like Prestone started working out, got buff…beasty.” Another spot, “Patented,” touts the company’s patented cor-guard inhibitors, asking who else has them before answering its own question with “Nobody…because they’re patented,” while displaying the actual patent numbers.

It’s an unusually restrained approach that emphasizes the product’s superior corrosion protection in a way that implies there’s no need for further discussion. By keeping the message simple and not dressing it up with storytelling or impressive visuals, The Richards Group hopes to lend that message a sense of authenticity. Read more

mcgarrybowen Celebrates ‘Mr. Amazing’ for Verizon

mcgarrybowen launched a spot for Verzion, entitled “Mr. Amazing,” which celebrates the company’s XLTE service and football season.

In the spot, some rather fantastical football leads into a man screaming “Yeah” at a field day type event, accompanied by the voiceover, “Don’t just dream about being the hero, make it happen.” The man, it is revealed, is streaming a football game at his daughter’s event, much to the relief of another father present. “So be that guy,” Verizon implores at the end of the spot, “with Verizon XLTE.” It’s a bit of an odd sendoff, as the phrasing of “that guy’ the way they use it usually has a negative connotation. It’s almost as if they can’t decide whether they want to make fun of the protagonist (who screams “Yeah!” after the initial fantasy segment) or celebrate him as “Mr. Amazing” and instead the spot attempts to do both. Read more

Grey London Unveils ‘The Swell’ for Volvo

Grey London has launched its first global campaign for Volvo since winning creative duties last December, which takes a different approach to automobile advertising.

In the 60-second “The Swell,” the first shot is from the passenger side perspective. As the camera zooms out (while panning around the car) we see that the door is open and the car is parked at a deserted beach. “To feel, to really feel, is a rare thing these days,” intones the voiceover as we see the car’s driver (presumably) riding a surfboard and taking in the surroundings. As the camera submerges into the water, we see the tagline, “Seek feeling.”

The unusual spot breaks today on Volvo’s YouTube account and website, and will broadcast in Germany, Australia, France, Turkey and Belgium at the end of this year, and the UK in 2015.

“The last thing the world needs is another overly-retouched car, hooning down a mountain road to a soft rock soundtrack,” Hollie Newton, Grey London’s global creative director told Campaign. “There’s a defiant, slightly renegade Swedish spirit to Volvo that simply doesn’t fit with the bland world of car advertising. And thank God for that.”

<< PREVIOUS PAGENEXT PAGE >>