American Idol is one of the many programs that relies on schadenfreude as its back bone. The word describes that sick, but pleasurable feeling us nasty humans get when we enjoy in the misfortunes of someone else.
The spot above, from Tribal DDB Hamburg, is for T-Mobile and takes the very relevant idea of schadenfreude and spits it back out as inspiration. Nice job.
The Wall Street Journaltoday reports low 3rd quarter ad sales for the national TV markets, specifically for Viacom (which projected a 3 percent loss for Q3) and CBS (predicted a jump from 14 to 18 percent down over Q3 2007).
“The disclosures come as ad executives are seeing more cuts in already-soft ad spending, as a result of the upheaval in global financial markets. ‘We see reductions coming from all sectors,’ said Maurice Levy, chief executive of Publicis Groupe SA, one of the world’s largest ad-holding companies.”
As a result, many of the holding companies are withholding their Q3 reports. No big surprise there, since local TV ad sales are down 4.4 percent over Q1/Q2 of this year. Sigh. Pair that with another WSJ story that indicates large ad-holding companies are tightening up in other areas as well, most importantly to you, personnel. Omnicom, Starcom MediaVest and Landor are mentioned, but look locally and you’ll see a higher propensity of the same behavior in smaller markets.
Hawaii based ad firm, Milici Valenti Ng Pack Advertising (MVNP), has begun buying local ad time during the Emmy award winning show Mad Men. The commercials attempt to differentiate the agency from the fictional Sterling Cooper, while getting the brand out to the 1-2 million regular viewers of the show. The video above tackles the misogynistic nature prevalent during the Mad Men days.
Nick Ng Pack, president and chief executive officer of MVNP said that his “agency’s clients are smarter and more sophisticated than those depicted” in the show, but that there was a “there’s a certain reality to it.”
Sure, but, um… hmmm… Question, because honestly, I’m undecided about this one: do you think it’s a good idea or bad one for an advertising agency to promote themselves during Mad Men? Is it even worth it?
You decide. Comments section is below or send me an email and I’ll post it for ya (superspyin at gmail dot com).
I gotta say, who ever did the voice over on this Hardee’s ad created by the Los Angeles based Mendelsohn/Zien, I adore. It’s the dry, sardonic tone. Call me a jaded Gen Y’er, but I appreciate it. I also dig on the simplicity of the ad – clean and to the point.
The spot is in support of Hardee’s new push to the economically downtrodden (isn’t that almost everyone?). Five years after Hardee’s introduced their Thickburgers, the chain has created a smaller version – Little Thickburgers. Brad Haley, Hardee’s EVP of Marketing for Hardee’s restaurants said in QSR magazine:
“The only complaint some people have ever had about our Thickburgers is that they were either too big or too expensive to order as much as they would like, particularly in this challenging economic environment. So, we created Little Thickburgers specifically for those people.”
Mendelsohn/Zien has been holding down Hardee’s for years, since 2001. They were the ones to snag Paris Hilton for the “That’s Hot” commercial, in 2005. The agency has this whole burger thing on lock. They’ve have also retained Carl Jr.’s as a client since 1995. And yes, they’ve used Paris Hilton to rep that brand, as well. What do you expect? They’re from LA.
Both brands are part of the CKE family of restaurants, which recently sailed into Wall Street with quarterly profits above expectations.
The debates are starting. If you’re reading this at 8:59 PM, I hope to high heaven that you are multi-tasking. As a kick-off to the debate fun, did you know that the political broadcast advertising spend is going to reach its all time high this election year? According to CNN:
“Spending on political television advertising this campaign cycle exceeded $1 billion this week, and is on pace to reach $3 billion by Election Day.”
The ad spend just gets higher every year with spending in 2004 totaling $1.7 billion and in $2.4 billion in 2006. Barack and John are estimated to be spending 3 million a day, for the next three days in the run up to the big vote.
Michael Jordan is my favorite, all-time, MVP spoke person. When paired with the Nike brand? It’s the best duo ever. Check out the ad called “Maybe” above. It was released sometime in April 2008, but is just climbing the Digg charts.
I do believe that Nike and Jordan should get an Advertising Week award. They’re like white and rice, Mutt and Jeff, Condi and Bush… Perfection.
The new James Bond theme song, called “Another Way to Die,” is performed by Alicia Keys and composed by almost-goth rocker Jack White. It is also playing in a Coke commercial. Watch it above. Jack is pissed. His assertion is that the theme song has been downgraded to just another broadcast background tune. White released this statement:
“Jack White was commissioned by Sony Pictures to write a theme song for the James Bond film ‘Quantum Of Solace’, not for Coca Cola… Any other use of the song is based on decisions made by others, not by Jack White.”
Um, duh. Jackie, come on… you’ve been in the business too long to be playing this game. Theme songs, pop hits, etc. end up in ads, all the time. Please.
Remember when Jenna Jameson made it big by getting on E! True Hollywood Story? That’s how we equate web stars making the transition to mainstream media. In the end, they can’t act, and all you can think about is what they look like naked. Er, at least, they can’s act. No one wants to see the “Chocolate Rain” guy in the buff.
The above video is a promo for the upcoming HBOlab series, “Hooking Up,” which stars a bunch of Web stars, including Lonely Girl 15′s Jessica Rose (who also did a stint on ABC Family’s “Greek”), videobloggers Phil DeFranco (sxephil), and Kevin Wu (kevjumba).
Click “continued” for further details.
A recent commercial for Axe men’s deodorant is causing quite a stir. The ad played first in Argentina, then Europe, but in India, it may not air ever again.
The spot made by Mumbai-based Hindustan Unilever Ltd. has been banned by the Ministry of Information and Broadcasting. However, the Advertising Standards Council of India (ASCI) will have the final say. Not surprisingly, ad execs say that sexually charged ads are moving product from grooming items to underwear.
Still, the ASCI has created a program to educate advertising agencies operating in India on what is and what is most certainly not appropriate.