TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Broadcast

RPA Debuts New Work for Honda

RPA has two new spots for Honda that highlight the features and competitive advantages of Honda’s two core vehicles — the Accord and the Civic — continuing the “Start Something Special” tagline introduced last September.

While the copy is a relatively straightforward rundown of features and what sets Honda apart from the competition, the footage was a bit more complicated to capture. The spots use “a complex camera technique called parallax, whereby the camera and scenery are moved in such a way that the car appears to be moving when in actuality it’s standing still.” The Accord spot, for example, was filmed in one single shot, with the last take being the one used in the ad. All effects were done in camera, with elaborate lighting and choreography used to simulate different locations within the spot. RPA collaborated with production company Reset to create the desired effect. Stick around for credits and “Lydia’s Civic” after the jump. Read more

McCann NY Gets Loopy for Chex Mix

McCann New York has a new campaign for Chex Mix that attempts to bring attention to the lesser-known flavor variations of General Mill’s popular snack.

The integrated broadcast and social media campaign is rolling out now on national cable and YouTube, and will soon have Tumblr and Vine components. In the 30-second TV spot (above) roommates try to one up each other with DIY combo packs. The first roommate combines cheddar and honey nut flavors, while the second makes a belt with traditional, bold, and peanut butter. A third roommate goes the extra mile, however, and has them both beat with an over-the-top setup. The spot concludes with looping GIFs of the individual flavors. The GIFs will be hosted on a new Chex Tumblr site, and feature into a Vine-based game show called “Wheel of Variety,” which will “will offer hungry social media snackers who retweet Chex Mix tweets the opportunity to spin the wheel for the chance to be introduced to a Chex Mix flavor.” Stick around for credits and a closer look at the GIF loop. Read more

Ogilvy & Mather Mexico Visualizes Psychological Abuse

Ogilvy & Mather Mexico teamed up with Central Films and director Rodrigo Garcia Saiz for Mexico’s National Council to Prevent Discrimination (Conapred) to deliver a startling visualization of psychological abuse.

In the disturbing 45 second spot, a woman is seen casually strolling the produce section of a grocery store. When she receives a text she is violently propelled into a stand of avocados and proceeds to beat herself (which is meant to symbolize an invisible aggressor). Eventually she gets up off the floor and attempts to nonchalantly continue with her grocery shopping. It’s all very troubling and difficult to watch, which is exactly the point. The end of the spot makes the intent clear with the message, “Psychological violence is as serious as physical abuse. If you don’t speak up, nobody will see it.” It may be brutal, but it’s also impossible to ignore, while also combating the tendency (of perpetrators, witnesses, and often even victims) to minimize the effects of psychological abuse. Stick around for credits after the jump. Read more

DDB Chicago, The Marketing Store Bring the Trickshots in ‘McDonald’s GOL!’

DDB Chicago teamed up with Smuggler and Whitehouse Post to create “McDonald’s GOL!,” an online and broadcast spot for the World Cup sponsors.

The 1:50 video (above) celebrates amateur trickshots, including a few from unexpected sources, as players around the world show off their skills in anticipation of the 2014 World Cup, now less than 10 days away. It’s a fun approach, and many of the trickshots are quite impressive. At the conclusion of the video, viewers are prompted to visit gol.mcd.com, home of the campaign’s augmented reality trick shot game.

The app utilizes Qualcomm Vuforia AR technology to allow players to bounce a digital soccer ball off real world items, but only after it is triggered from any of the 12 limited-edition FIFA World Cup™ fry boxes — designed by The Marketing Store, who also led strategy and creative on the campaign. Over the course of the campaign, the game will “be available to play from 1.5 billion fry boxes in almost 120 countries,” making it the largest AR experience ever created. Stick around after the jump for credits and a look at some of the fry boxes. Read more

Carmichael Lynch Shares ‘Hangry Moments’ for Jack Link’s


It appears Sasquatch is sitting this one out, and the absence of Jack Link’s mascot is much appreciated.

Carmichael Lynch takes a different approach with their latest campaign for the jerky brand, based on a concept not all that dissimilar from Snickers’ “You’re not you when you’re hungry” approach: that intense hunger can make you angry, which they define as “hangry.” The series of 30-second spots depict several such hangry individuals, with their intense hunger personified by angry animals that emerge from their stomach, which also acts as a visual representation of the “Feed your wild side” tagline. In “Lecture Hall,” for example, a student is taking a test when his intense hunger causes a puma to emerge from his stomach. It is not until the puma is sated with a piece of beef jerky that it retreats back where it came from, after helping the kid out with a test answer (apparently this is a highly intelligent feline). Other spots take a similar approach, depicting a woman waiting for her flight to take off, and a man stuck in a meeting. The spots will run online and on on channels such as Comedy Central, ESPN, and FX, alongside the existing “Messin’ with Sasquatch” campaign.

“Nothing says Feed Your Wild Side like literally feeding your wild side,” explains Kevin Papacek, director of marketing for Jack Link’s Beef Jerky. “Hangry is how you feel when you experience hunger to the point of being angry – visceral, debilitating hunger. This deeper hunger can only be fed by Jack Link’s Jerky.”

Stick around for “Middle Seat” and credits after the jump. Read more

Tiny Rebellion Unveils New Branding for Hotwire

Santa Monica-based agency Tiny Rebellion has crafted a new, nationwide branding campaign for Hotwire, “centered on the happiness all types of travelers experience when scoring a fantastic deal.”

The larger branding campaign, with a budget of over $40 million for the year, includes a new logo and ““Hotels. Deals. Happiness.” tagline, as well as two distinct television campaigns: “How it Feels to Hotwire,” and “Hotwire 180.” Hotwire is also rolling out a new website, and mobile apps. Spots for “How it feels to Hotwire” begin airing today across over 30 cable networks. Both campaigns were inspired by real Hotwire travelers’ feedback and “illustrate how any traveler, seasoned Hotwire customers and new users alike, can reap the joyous benefits of discounted travel through the site.”

The second campaign, “Hotwire 180″ features Academy Award-winning director Errol Morris interviewing real travelers who are hesitant to use blind booking sites as he converts them to Hotwire enthusiasts once they learn they can save up to 60 percent on a four star hotel in a series of 30 and 15-second spots. Check out “How it feels to Hotwire” above and stick around for “Hotwire 180″ spots and agency credits after the jump. Read more

Droga5 Reveals Moto E for Motorola in Style

Droga5 reveals Motorola’s new entry-level smartphone, the Moto E, in an imaginative and inventive 60-second spot.

The spot, entitled “Meet Moto E,” utilizes time lapse footage to show the phone’s durability, while also communicating a host of other features, during a three second free fall during which the phone takes a wealth of abuse. Moto E runs around $130 and, as Adweek puts it, “isn’t going to win over gadget gurus looking for power and superlative specs.” So Droga5 markets the phone as a durable option with a long-lasting battery and enough features to please the consumer who’s just looking for an everyday phone that won’t break down or break the bank. Droga5 was able to accomplish this, with help from production company 1stAveMachine, while also crafting a fun, visually impressive ad with excellent attention to detail that makes the phone look good by association. Stick around for credits and behind-the-scenes footage after the jump. Read more

Hill Holliday, Leslie Mann Make ‘Mom Confessions’ for LG


Hill Holliday, Boston tapped Leslie Mann (Knocked Up, This Is 40, Freaks and Geeks) to voice the inner musings of a jaded mom in their latest campaign for LG appliances.

Mann voices the internal monologue of a character Adweek described as “a cross between FX’s Louie and Ibsen’s Hedda Gabler.” While that may be a slight exaggeration — the character is far more in line with Mann’s roles in Knocked Up and This Is 40 — the spots are certainly far more cynical than anything we’ve come to expect from appliance ads aimed at women, and in fact play off those happy family conventions.

In the most edgy, and, not coincidentally, most successful of these spots, Mann’s character notes that her new LG washing machine is very fast. But what’s a good quality in a washing machine is not necessarily a good quality in a husband, as the character suggestively muses. It’s this kind of honesty and portrayal of a less-than-perfect reality that makes the campaign stand out. Other spots in the campaign trade in the sexual innuendo for goofiness, and while none of them are quite as entertaining as “Too Fast” the approach still feels like a welcome departure from typical daytime TV fare, thanks largely to Mann’s comedic timing. Stick around for credits and “Hot Cookies” after the jump. Read more

JWT Amsterdam, ING Ask Holland, ‘What’s it Going to Be?’

JWT Amsterdam has put together a World Cup campaign for ING, main sponsor of the Dutch national football team.

The campaign is built around the tagline/question, “What’s it going to be?” Visitors to the campaign website are encouraged to share their own answer to that question and predictions about the 2014 World Cup in Brazil. The campaign launched in earnest on May 17th, with the above 50-second television ad, directed by Marco Grandia. Shot on location in Rio de Janeiro, the spot follows 32 children who represent 32 nations as they prepare for their own version of the World Cup. The second spot in the campaign will debut on June 12th, the day the World Cup kicks off in Brazil. At the end of the spot, voiceover from Dutch football commentator Evert ten Apel will invite viewers to enter an online pool filling in their predictions for each scheduled World Cup match.

“Of course it’s every creative’s dream to come up with a World Cup campaign, especially when you have a client that loves football as much as you do,” said Bas Korsten, executive creative director, JWT Amsterdam. “Because next to a campaign with an online heart that spreads across 8 or 9 different channels, it’s mostly the love of football that wins. It has the power to bring together a nation. And we hope this campaign from ING will help achieve just that goal.”

Stick around for credits and the second spot after the jump. Read more

360i Issues New Manifesto for Clinique

360i has issued a new “#StartBetter Manifesto” for Clinique, with a new 60-second video asking viewers to “Start something. Start better.”

The new spot uses simple visuals to convey its inspirational message, its sequence using only shape, line, and type. 360i’s manifesto seems to be catching on, as the video has garnered over 600,000 views since launching on May 20th. The simple approach has also led to a wealth of  interpretations from users across Twitter, Facebook, and Instagram. You can check out the “#StartBetter Manifesto” above, and stick around for full credits after the jump.

<< PREVIOUS PAGENEXT PAGE >>