Dunkin’ Donuts new ad campaign launches today. The effort cost $100M and comes with the new tagline, “You Kin’ Do It.” Hill, Holliday, Connors, Cosmopulos is the agency responsible for all this new work. Check the video above for a broadcast spot that focuses on encouraging people to get done mundane tasks. It’s very, um affirmative. Oprah would be proud.
Do you love it or do you hate it? Personally, I have no feeling about it whatsoever.
The end of the year is when one can expect to see the best the film industry has to offer. Is that case with the advertising industry as well? Judging by this new Volkswagen ad by DDB London, you could make the case.
Director Ivan Zacharias, whose is repped by Smuggler, totally nails that whole Bourne-Matrix vibe, no?
This is the Toyota “Saved by Zero” spot that’s been interrupting your Saturday/Sunday football intermissions. There’s a lot of hate on the interwebs for the zero percent financing gimmick, and we hear it’s slated to run for another month. So here’s your chance to rip it a new one before your weekend is overrun with the noise. Vote below.
American Idol is one of the many programs that relies on schadenfreude as its back bone. The word describes that sick, but pleasurable feeling us nasty humans get when we enjoy in the misfortunes of someone else.
The spot above, from Tribal DDB Hamburg, is for T-Mobile and takes the very relevant idea of schadenfreude and spits it back out as inspiration. Nice job.
The Wall Street Journaltoday reports low 3rd quarter ad sales for the national TV markets, specifically for Viacom (which projected a 3 percent loss for Q3) and CBS (predicted a jump from 14 to 18 percent down over Q3 2007).
“The disclosures come as ad executives are seeing more cuts in already-soft ad spending, as a result of the upheaval in global financial markets. ‘We see reductions coming from all sectors,’ said Maurice Levy, chief executive of Publicis Groupe SA, one of the world’s largest ad-holding companies.”
As a result, many of the holding companies are withholding their Q3 reports. No big surprise there, since local TV ad sales are down 4.4 percent over Q1/Q2 of this year. Sigh. Pair that with another WSJ story that indicates large ad-holding companies are tightening up in other areas as well, most importantly to you, personnel. Omnicom, Starcom MediaVest and Landor are mentioned, but look locally and you’ll see a higher propensity of the same behavior in smaller markets.
Hawaii based ad firm, Milici Valenti Ng Pack Advertising (MVNP), has begun buying local ad time during the Emmy award winning show Mad Men. The commercials attempt to differentiate the agency from the fictional Sterling Cooper, while getting the brand out to the 1-2 million regular viewers of the show. The video above tackles the misogynistic nature prevalent during the Mad Men days.
Nick Ng Pack, president and chief executive officer of MVNP said that his “agency’s clients are smarter and more sophisticated than those depicted” in the show, but that there was a “there’s a certain reality to it.”
Sure, but, um… hmmm… Question, because honestly, I’m undecided about this one: do you think it’s a good idea or bad one for an advertising agency to promote themselves during Mad Men? Is it even worth it?
You decide. Comments section is below or send me an email and I’ll post it for ya (superspyin at gmail dot com).
I gotta say, who ever did the voice over on this Hardee’s ad created by the Los Angeles based Mendelsohn/Zien, I adore. It’s the dry, sardonic tone. Call me a jaded Gen Y’er, but I appreciate it. I also dig on the simplicity of the ad – clean and to the point.
The spot is in support of Hardee’s new push to the economically downtrodden (isn’t that almost everyone?). Five years after Hardee’s introduced their Thickburgers, the chain has created a smaller version – Little Thickburgers. Brad Haley, Hardee’s EVP of Marketing for Hardee’s restaurants said in QSR magazine:
“The only complaint some people have ever had about our Thickburgers is that they were either too big or too expensive to order as much as they would like, particularly in this challenging economic environment. So, we created Little Thickburgers specifically for those people.”
Mendelsohn/Zien has been holding down Hardee’s for years, since 2001. They were the ones to snag Paris Hilton for the “That’s Hot” commercial, in 2005. The agency has this whole burger thing on lock. They’ve have also retained Carl Jr.’s as a client since 1995. And yes, they’ve used Paris Hilton to rep that brand, as well. What do you expect? They’re from LA.
Both brands are part of the CKE family of restaurants, which recently sailed into Wall Street with quarterly profits above expectations.
The debates are starting. If you’re reading this at 8:59 PM, I hope to high heaven that you are multi-tasking. As a kick-off to the debate fun, did you know that the political broadcast advertising spend is going to reach its all time high this election year? According to CNN:
“Spending on political television advertising this campaign cycle exceeded $1 billion this week, and is on pace to reach $3 billion by Election Day.”
The ad spend just gets higher every year with spending in 2004 totaling $1.7 billion and in $2.4 billion in 2006. Barack and John are estimated to be spending 3 million a day, for the next three days in the run up to the big vote.