Change is mostly a good thing–unless you ask Yahoo CEO Marissa Mayer.
Last Tuesday, when Yahoo announced its second-quarter earnings, the company said it had reached an agreement with Alibaba ”to reduce the number of shares it is required to sell in the initial public offering, to 140 million shares from 208 million shares.” This one would prove to be timely as those earnings show a four-percent loss from last quarter.
And why? Advertising, or the lack thereof. This is why Digiday produced four eye-catching (and jaw-dropping, if you are Mayer) graphs that further illustrate that downward spiral.