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Cornett

Kentucky for Kentucky Introduces ‘KFC Bone Gold Necklaces’

In what is surely one of the strangest campaigns you’ll see this week, creative Whit Hiler of Kentucky-based Cornett (you may know him from independent org Kentucky for Kentucky’s “Beardvertising” and “Kentucky Kicks Ass”) paired with other local artisans to introduce “Kentucky Fried Chicken Bone Gold Necklaces.”

The project notes that “many great inventions have come out of Kentucky” — such as bourbon, the bowie knife, and, of course, fried chicken. So now, the Kentucky-based integrated agency has “ taken one great Kentucky invention and turned it into a completely new Kentucky invention.” “Like Willy Wonka’s ’Everlasting Gobstopper,’” they’ve “ figured about a way to make it possible to savor a single piece of Kentucky Fried Chicken forever.” That would be by dipping the bones in 14 kt gold and turning them into necklaces. Hiler teamed up with Kentucky jewelry designer Meg C to create a line of “Kentucky Fried Chicken Bone Gold Necklaces.” Just what you always wanted! They’re releasing a limited run of 20 “Gold Kentucky Fried Chicken Wang Bone Necklaces” on Friday, June 27th (that would be tomorrow) at 10:00 AM. Click here to learn more.

Note: the project did not directly involve Cornett or KFC, but the brand was impressed:

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Cornett IMS Crafts World’s Longest Hashtag for A&W

Kentucky-based agency Cornett IMS (who you may remember from Beardvertising or “Kentucky Kicks Ass“) has created the world’s longest hashtag to promote the release of A&W’s new chicken tender sandwich.

While most brands see the hashtag as something that fans will hopefully share on social media, Cornett chose to create a hashtag so long that the chance of it being used are pretty damn low. The extra-big hashtag is, presumably, meant to coincide with the extra-big nature of A&W’s Hand-Breaded Chicken Tender Texas Toast Sandwich. Like that sandwich, the hashtag is quite the mouthful. As Cornett’s Whit Hiler puts it, they were going for a “hashtag so long, our consumers would say ‘man that’s a really long hashtag, that Hand-Breaded Chicken Tender Texas Toast Sandwich must be freaking delicious.’” You can view the TV spot introducing the hashtag above. That hashtag, by the way, is: #supertastylargeandinchargetexastoasttwohand-wichmadewithdeliciousonehundredpercentwhitemeathandbreadedchickentendersandyourchoiceofclassicorspicypapasauceeitherwayyoucan’tgowrongwowthatsoundsgoodyouneedtotryoneit’sonlyavailableforalimitedtimeImgoingtohavetogogetonemyselfareyoustillreadingthisseeyouatAandW. Credits after the jump. Read more