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Crispin Porter & Bogusky

Reilly Out at CP+B

robreilly1Wow, figured the encroaching holidays would be a slow time but just got official word that Rob Reilly, 10-year vet and partner/worldwide chief creative officer at Crispin Porter + Bogusky is leaving the agency to “pursue new ventures.” According to the Crispin camp, which also lost UX lead Matt Walsh recently, the creative department has been restructured as a result of Reilly’s departure, which will now all allow all of its camps including Boulder, L.A. Miami, London and Gothenburg to have “increased autonomy.”  The “restructuring,” which follows Reilly leaving along with his wife, 16-year CP+B vet and managing director/partner Laura Bowles, was concocted by Reilly, CEO Andrew Keller and CP+B chairman, Chuck Porter. From the announce,  executive director of creative development Evan Fry  (who rejoined CP+B over a year ago) and director of art & design Dave Swartz (the CD who we most recently noted in this Roman Coppola-directed Microsoft effort) will help guide the new creative structure while still reporting to Keller.

So, what does CP+B CEO Andrew Keller have to add? Well, in a statement, he says, “I am extraordinarily lucky to have Rob and Laura as friends and to have worked with them as partners through some of the most exciting and courageous times at CP+B. This structure really speaks to the immediate needs of our clients and our vision for meeting those needs. This is an incredibly exciting step in delivering outstanding creative work to our clients.”

During their career, both Reilly and Bowles led CP+B accounts including Domino’s, Burger King and more. As for Bowles, the MD moved up the charts during her career at CP+B from content supervisor to VP/account director to her most recent role as partner/managing director, working with other clients including Hotels.com and on new biz efforts. Sources say the parting was on good terms but we no word as to what Reilly and Bowles are up to next.

Walsh, CP+B Part Ways

cpbwalshWe’ve received confirmation that Matt Walsh, who’s been with Crispin Porter + Bogusky for nearly eight years and last served as its EVP/executive experience director, has parted ways with the MDC-owned agency. CP+B says in a statement, “We are truly grateful for Matt’s many contributions leading our UX department and wish him the very best in all that we know he will accomplish going forward.”

During his time at the agency, Walsh led a team of nearly two-dozen experience designers and worked with past and present Crispin clients including VW, Domino’s, Old Navy, AmEx and Under Armour in the process. Prior to CP+B, Walsh worked on the Nike account as a senior interaction designer at R/GA, where he spent nearly three years in all. From what we’ve been told, CP+B is not planning on replacing him. Update: From what we’ve been told, Walsh is leaving CP+B to start his own experience design shop. No word on the name/details as of yet, but we’ll keep you posted.

Bryant, Messi Face Off in ‘Selfie Shootout’ for Turkish Airlines

Last year, Lionel Messi and Kobe Bryant faced off in an ad for Turkish Airlines, competing for a young fan’s attention. The ad, “Legends on Board,” became a gigantic viral success, now with over 105 million views on YouTube.

For better or for worse (definitely for worse), 2013 might as well be the “Year of the Selfie.” The ubiquitous word found its way into the vocabulary of everyone from grade schoolers to their grandparents and was even named Oxford English Dictionary’s Word of the Year. If you’re sick of hearing people jump at every opportunity to use this word, we’re with you. At any rate, it’s undeniable that the selfie has won itself a lasting position in our culture.

In an attempt to recapture the success of last year’s “Legends on Board” spot, CP+B has brought back the Bryant Vs. Messi formula, this time positioning the two in a “Selfie Shootout” in which each attempts to one-up the other with self-shot photos in exotic locations. The spot is the first ad CP+B put together for Turkish Airlines since winning ad duties for the airline back in September, and it’s a fine first effort. Without giving too much away I can say that Bryant and Messi both jump through hoops to one-up each other, and their photos get more and more exotic and over-the-top as the minute long spot progresses. CP+B manage to work something of a surprise ending into “The Selfie Shootout,” incorporating another Internet photo phenomenon.

Can “The Selfie Shootout” hope to match the success of “Legends on Board”? We would say yes. The entertaining ad incorporates the selfie phenomenon, has a much larger production budget than Alametifarika’s work last year, and is designed to jumpstart conversation. “The Selfie Shootout,” which was uploaded to YouTube yesterday, has already surpassed the 5 million view mark, and is certainly not showing any signs of slowing down. Its combination of star power, humor, and topical references make it just about unstoppable. Make no mistake, people will be talking about this one for some time. Our reservations about the overuse of “selfie” aside, we can’t blame them. “The Selfie Shootout” is just plain fun. Credits after the jump.

Update: “The Selfie Shootout” has already eclipsed the 106.5 million views for last year’s “Legends on Board” (from Turkish agency Alametifarika), and is currently approaching 106.9 million views.

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New CP+B Spots for Xbox One Tackle Retirement, Relationship Issues


With the Xbox One’s November 22nd launch date looming ever nearer, CP+B’s marketing blitz for Microsoft’s next-gen system continues with two new spots. Coming on the heels of the “Invitation” spot released late last month, the two new short spots highlight the system’s diverse capabilities while otherwise taking different approaches.

The first spot, “Retirement Home,” features recently retired NFL linebackers Ray Lewis and Brian Urlacher. Urlacher asks Lewis if he’s having any trouble adjusting to retirement as both watch football and play Madden 25 at the same time. Lewis claims not to be having any adjustment issues, but his actions say otherwise. It’s a funny little spot that will appeal to the (sizable) segment of the Xbox crowd who have always wished they could play Madden while watching the NFL.

The second spot, “His and Hers” addresses the apparent sexism of the “Invitation” spot (in which the only female featured uses the system only to watch movies, not play games). It highlights the voice recognition system by showing a woman command the Xbox One using her voice after arriving home to find her boyfriend watching soccer. She tells the system “Xbox go to Dead Rising 3″ and begins to play. Then she starts similarly commanding her boyfriend in a similar matter, telling him to get her a beer. It’s a bit over the top, but a welcome reversal of the gender stereotypes displayed in CP+B’s “Invitation” spot.

Credits and “His & Hers” after the jump.  Read more

Here’s CP+B’s Response to Arby’s Move

 

It took a couple of weeks, but the folks at Crispin Porter +Bogusky have finally responded to the move made last month by fast-food chain, Arby’s, to begin a new agency search. CP+B handled creative duties for Arby’s since early 2012. The chain, which previously worked with BBDO, awarded the MDC-owned, Boulder-based agency its business without a review. Here’s CP+B’s statement below:

“We are very proud of the work that we have done with Arby’s over the past year and a half. We came into the relationship without a review and respect their new management team’s desire to hold a formal review.  We truly appreciate being asked to participate in the initial review process, but at this point, are choosing not to move forward.  We remain great fans of the brand and look forward to seeing them achieve great success in the future.”

Perhaps CP+B’s most notable collaboration with Arby’s during their 18-month relationship was the Larry Charles-directed, Subway-baiting campaign starring former New York detective, Bo Dietl (long-form version above). No word yet, though, on who’s participating in the current Arby’s pitch. From what sources tell us, CP+B doesn’t anticipate cuts as a result of the parting of ways.

Fruit of the Loom Infuses Luck into New Underwear

Fruit of the Loom and CP+B teamed up to make sure our private parts were covered in luck. Seriously. Lucky underwear. How, you ask? Well, a few guys traveled around America, rubbing new underwear with good luck in places like the Hoover Dam in Boulder City and the Seven Star Cavern Chinatown Wishing Well in Los Angeles. The project is not scientific, but if you care about luck, the original run called for 1,000 men’s underwear and 1,000 women’s underwear. The above video shows a brief behind-the-scenes look at the hokum methods used to make the underwear lucky.

As of publication, 1718 of the 2000 pairs of lucky underwear are still available for an affordable $10 each.

The narrator of the video mentions infusing “legitimate luck” into the fabric, which is stupidly ambitious, since there’s nothing legitimate about luck. That’s the point. But there’s something charming about the earnest dedication and effort Fruit of the Loom put into the project. Plus, the underwear is inexpensive and  soft, so if you don’t care for superstition, there’s always functionality to fall back on. Credits after the jump.

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Will Arnett, Maya Rudolph Ring in the Holidays with CP+B, Best Buy

Winning the prestigious annual designation of being the first brand to launch a national broadcast campaign for the holiday is Best Buy. Teaming with AOR CP+B, the duo have decided that the best way to delude people into putting a Microsoft Surface on their wish lists with the help of four celebrities reading parodies of “‘Twas the Night Before Christmas” whilst mugging for the camera. If you were watching the World Series on Sunday, these may already look a bit familiar.

Up to bat first are Will Arnett and Maya Rudolph, former co-stars on NBC’s troubled sitcom Up All Night or, to the vast majority of Americans who never heard about that show, “that guy from Arrested Development” and “that girl from Bridesmaids and SNL.” Both consistent show-stealers no matter what project they’re working on, neither phones in their performances for these spots, even though the scripts may be a bit lacking.

The issue with both of these comedic talents is that they completely make these spots. Now, this isn’t a bad thing. But whenever the camera breaks from them to focus on the spot’s holiday shopping subject, I lose total interest in these ads. In other words: Any time they’re not on camera, I’m completely tuning out until they come back. This may just be my experience, as I’m a big fan of both actors, but we’ll see if upcoming spots in the campaign starring LL Cool J and Jason Schwartzman suffer from the same issue. Still, cheers to Best Buy for getting Arnett and Rudolph on board.

Microsoft, CP+B Send Xbox One ‘Invitation’

I may be something of a Sony loyalist, but I’ve got to admit CP+B’s new spot “Invitation” makes the Xbox One shine. Even some of Sony’s biggest fanboys might concede it looks a lot better than the recent PS4 spot.

Directed by Hungry Man’s Bryan Buckley, the commercial vet who recently helmed the R&B-inflected DirecTV spot starring the Manning bros (and who earned an Emmy nod for Grey Poupon’s “The Chase,” also from CP+B),  “Invitation” features users invited into the world of several different games, and one movie. The spot opens with a giant robot warrior crashing a business meeting and making a “come here” gesture to a man giving a presentation. Then we see soccer player Steven Gerrard inviting a fan down from the stands. Spock invites a girl along for some sci-fi adventures. A sports car parks itself in front of some dude’s car and opens its door for him. (This is the automotive equivalent of “come here” apparently.) A zombie attempts to cajole a student in a library to join him, loses an arm, and then tells him to come along with the other arm.

Emphasizing the immersive nature of the next-gen platform, the spot announces, “This is an invitation to a new generation: where your games and entertainment are no longer separated, but together, in one.” Showing Xbox One users utilizing the system’s voice activation to launch games like TitanfallDead Rising 3, and the movie Star Trek: Enter Darkness gives fans an idea of what they can expect on launch day. The spot also shows users making use of the motion sensitive Kinect. You know, the camera that might be spying on you.

Mixing live action with just the right amount of actual gameplay, “Invitation” is slickly produced and should have Xbox fanboys chomping at the bit for the console’s Nov. 22 release date. My biggest problem with the spot is that the one woman featured uses the Xbox One not for gaming, but to watch a movie. Aside from this perpetuation of the gaming industry’s prevailing sexism (which most people won’t even notice), it’s a really solid ad. The whole “invitation” approach works to emphasize both the immersive nature of the system and the all-in-one entertainment value it offers. The $499 starting price, however, is less inviting. Credits after the jump.  Read more

P.INK Launches Campaign to Crowdfund Scar-Coverage Tattoos for Breast Cancer Survivors

After a mastectomy, breast cancer patients are left with scars, and, in many cases, no nipples. These consequences of the operation can’t always be aided by reconstructive surgery — which is an expensive option at any rate. P.INK, which we’ve covered in the past, is a post-mastectomy support platform offering a different solution to women left with body image issues after a mastectomy: tattoos.

P.INK has been educating women about the potential of tattoos to help them take creative control of their post-op bodies with their Pinterest boards.Today, P.INK launched an online crowdfunding campaign to finance the tattoos of ten breast cancer survivors at an event called P.INK Day October 21st in Brookyln. The event, scheduled to coincide with Breast Cancer Awareness Month, will feature ten of the country’s top tattoo artists inking scar coverage and nipple replacement tattoos for ten breast cancer survivors.

“This is an investment in art,” says Noel Franus, one of the creatives at CP+B who helped launched the non-profit. “Public contributions will help commission beautiful work  that will serve as a personal and permanent celebration of life.”

Donations are open starting today, at the P.INK Day Indiegogo campaign site. P.INK hopes that the inaugural P.INK Day at Saved Tattoo studio in Brookyln will be just the first of many to come.

Sources: CP+B Nabs Turkish Airlines Biz

Details are hazy at this point, but as mentioned above, sources familiar with the matter confirm that Crispin Porter + Bogusky has taken over ad duties for Turkish Airlines, the carrier that last we recall brought us an amusing campaign starring two of the greatest in their respective sports, Kobe Bryant and Lionel Messi. The ad dubbed “Legends on Board” was created by hometown agency Alametifarika, though we haven’t received word if said agency participated in the review for the Turkish global account. We’ll keep you posted if and when we have more info.

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