We’ve received confirmation from those in the know that Paul Sincoff, who’s spent nearly two years copywriting at Mekanism on campaigns such as this one for Method, has headed to Boulder and officially started this week as an associate creative director at Crispin Porter + Bogusky. If you recall, Sincoff was the man behind the “Ad Agency in My Mind” site during a brief stint at SVP/ACD on JetBlue among other accounts while at Mullen back in 2011. During his career, Sincoff spent a handful of years at TBWA\Chiat\Day and one as an interactive copywriter at TBWA\Tequila on a variety of past and present accounts from Playstation to Visa.
Crispin Porter & Bogusky
To finish up what we started yesterday, we have what appears to be some images from CP+B’s actual creative test, which looks like it’s geared towards art directors sent by sources in the know. We will leave out certain parts considering sensitive client issues, but you can have a gist of what this test from the agency, which just picked up fall work for XBOX, entails. As mentioned previously, we’ve been told that there were no cuts as a result, though, and the “name your favorite dessert” question was non-existent.
Check out more after the jump.
Since last week, we’ve been hearing about a certain “test” that Crispin Porter + Bogusky’s executive director of creative development, Evan Fry, laid upon certain creatives in recent weeks at the Boulder hub. Fry, if you recall, rejoined his old shop last fall after co-founding crowdsourcing-loving Victors & Spoils.
According to those in the know, Fry’s test did not in turn eliminate staff–though we’re hearing otherwise. The questionnaire we received, which contained a handful of inquiries, via tipsters was apparently inaccurate, save for those regarding how one would redesign an ad for a certain client among other things. Sources familiar with the matter would not elaborate on which client it was as it’s being protected for time being. We were told initially that approximately 10 creatives were let go as a result of the test, but CP+B sent us this statement:
“We are constantly assessing that the right people are working on the right things and this series of questions was one way to do that. No one was terminated or will be terminated due to their answers and that was never the intention of these exercises.”
We have some names, but will spare the innocent and not reveal those who were allegedly let go.
50,328 dominoes, to be exact. How’d they do it? With seven Domino Experts (cool, yet random), 1 protege (not as cool, more random), and “top secret domino stackers.” Can we just stop for a second and talk about the Domino Experts? They all look like older versions of kids from the Diary of a Wimpy Kid trilogy, and I’ve never even seen those movies.
Putting together this appreciative gesture took 120 hours of labor. However–I hate to do this–there’s a grammatical error. The “We Like You Too” should actually read, “We Like You, Too.” They never said the Domino Experts were Punctuation Masters.
No word yet on what Domino’s will do for their 163,000 Twitter followers, but let’s hope the protege becomes the eighth Domino Master whenever that time comes. CP+B credits after the jump.
Sometimes, trying new things can be liberating, and sometimes, trying new things can confirm that pizza shops should stick to pizza. The answer depends on the person, but the point is that keeping an open mind usually leads to better decision-making in the future. How do you know what you don’t like if you’ve never tried it before? And I suppose this logic should make sense at the heart of the ongoing “Domino’s Dares” campaign courtesy of CP+B. But it doesn’t. Because trying new things and being dared to try new things are totally different beasts.
Well, it’s not the quite the “hidden role” as labeled by tipsters, but yes, we’ve received confirmation that Alex Burnard, most recently VP/executive creative director at CP+B, has been promoted to the newly created position of “innovation insurgent” at the agency (which of course is no stranger to such a title). Burnard, or “Burnie” as he’s known, has been with CP+B for nearly 15 years and is based out of its Miami hub, where he’s led creative on campaigns including the Subway ball-busting effort for Arby’s as well as past projects for Coke Zero and Under Armour.
From what we’ve been told, Burnard will serve as a jack of all trades in his new role, which he assumed last week, making himself to available to all creative teams across accounts within the network.
While the timing of this announce is rather peculiar considering this morning’s news, we’ve been told by the CP+B camp that the Boulder-based agency’s latest promotion is “unrelated” to now-former ECD Steve Babcock‘s move to EVB. Anyways, after spending the last nine months, give or take, serving as creative director on CP+B’s Microsoft business, Dan Donovan has been promoted to executive creative director at the agency, a position that calls for him to now work across accounts.
In a statement, CP+B partner/worldwide CCO Rob Reilly had this to say about Donovan’s move up the ranks: “It was only a matter of time before somebody of Dan’s ability and leadership would rise inside our walls. He is a fantastic person and we are lucky to have him.”
Donovan joined CP+B last May after spending well over a dozen years at McCann, where he oversaw parts of the latter’s Verizon Wireless business as group creative director and worked on accounts including U.S. Army, Weight Watchers for Men and Staples during his tenure.
Well, it looks like we were on to something at lunchtime as our inquiries synced with Crispin Porter + Bogusky blasting out the news that it’s been awarded creative agency of record duties for Charles Schwab Corporation. According to the parties, there were over 20 agencies initially throwing their hats in the ring for the business, but after several months of review, it was CP+B that ultimately won out, thus making it 2-for-2 in February for the Boulder-based MDC agency, which also picked up Boys & Girls Club of America AOR duties this week.
CP+B replaces Havas on the Schwab AOR duties, though the latter agency will continue on the Active Trader and optionsXpress businesses for the brand. Jonathan Craig, Schwab CMO, says in a statement, “CP+B demonstrated a very strong understanding of our heritage, our target and our challenger brand history and philosophy. The work they developed delivered in a fashion that was true and credible to our voice, and we’re looking forward to great things to come.”
As tipsters mentioned last night, the Schwab business will be managed out of CP+B’s L.A. office (which will also handle Boys & Girls Club), though no word yet on when first work is expected to launch.
This morning, news went out that the Boys & Girls Club of America, the 100+-year-old organization that has been near and dear to folks like LeBron James and Denzel Washington over the years, had chosen Crispin Porter + Bogusky as its new agency of record. CP+B has succeeded McCann on the account, and as a result, will lead all national brand initiatives for the organization pro bono out of its Los Angeles office.
In a statement, Boys & Girls Club’s SVP/CMO Evan McElroy says of his organization’s own decision, “We have been looking for an agency partner to bring strategy, creativity and passion to the Boys & Girls Club brand, and we believe we’ve struck gold with CP+B. In today’s very crowded, competitive not-for-profit sector, causes need an edge to help them stand out from the clutter. We know CP+B’s reputation for innovation and impact, and we’re thrilled to begin creating work with them on behalf of America’s kids.”
Anyhow, we just wanted to get some background on BCGA’s appointment of CP+B as its new AOR, and since agency deferred to client, McElroy & company kindly obliged. We’ve been told that there was no formal review process involving other agencies, though there were conversations with a few agencies interested in exploring a relationship over the past 12-18 months. Ultimately, CP+B was determined to be “the best fit.” As for their relationship with McCann, the Boys & Girls Club tells us that is “had a great working relationship with McCann SF for four years, before that office closed in 2011.” The McCann SF office the BCGA speaks of is of course now known as twofifteenmccann.
As far as consolation prizes go, free Jell-O pudding events for the San Francisco 49ers and their fans might not be able to take the sting away from a three-point Super Bowl defeat. But, beggars (and losers) can’t be choosers, so CP+B solicited the help of 49er Hall-of-Famer Ronnie Lott to spread the word about the Jell-O Pudding Drops taking place throughout San Francisco on February 5th.
It looks as if helicopters will fly over the city and drop snackpacks at the five designated drop zones Vietnam-style, which if true, makes this campaign 47 times better. Will San Franciscans walk underneath the onslaught of pudding screaming, “I love the smell of chocolate in the morning?” But, if napalm smells like victory to Robert Duvall, then chocolate pudding must smell like defeat to the Bay Area. Is it wise to associate your brand with losing?