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Crispin Porter & Bogusky

First-Ever Award Show for GIFs Launches Today

GIFYSThe .GIFYs launch today, the first-ever award show dedicated to the animated .GIF format.

Created by a team at CP+B LA “in order to honor GIFs as a medium, social commentary and art form,” the .GIFYs nominees were selected by “a panel of internet experts from Buzzfeed, Gawker, Tumblr, Mashable, Joystiq, The Daily Dot, Engadget and more, who have pulled from their own archives, reached out to their hundreds of thousands of twitter followers and endlessly scoured the Internet to curate the best of the best animated GIFs.”

Starting today, the .GIFYs crew has opened up voting to the public to select winners across 12 categories: Animals, Art+Design, Can’t Look Away, Cats, Film+TV, Mashup, Nature+Science, News+Politics, Reaction, Sports, WTF, and GIF of the Year. “The GIF is now 26 years old, and there are millions of them online. It’s time they received their due respect with a proper awards show,” explained .GIFYS co-founder William Sawyer at CP+B Los Angeles. “We recruited some of the top names in internet culture to curate the best, and we’re looking to the whole internet to decide the winners.”

Needless to say, many of the nominees are hilarious, and most of these categories should be hotly contested. Head on over to the .GIFYs site to make your voice heard, and don’t forget to vote for the GIF of the dude pouring Dr. Pepper all over himself behind John Kruk in the News+Politics section. Voting for the .GIFYs lasts a week, and the winners will be announced on the site later in the month. Stay tuned for credits after the jump.  Read more

CP+B Cuts 10%

cpb_logo11To quote the great Johnny Rotten during the Sex Pistols’ original finale, “ever get the feeling you’ve been cheated?” Well, yes we have. After chasing this shit for days on end, the news has slipped through the cracks. Eh, whatever, bring on the long weekend and here’s a statement. Nothing more to add.

“As many people in our industry know, Microsoft moved to a roster agency model back in November and on Monday announced that they’ll be conducting a review of all their agencies.  Unfortunately these decisions have put us in the position where a staff reduction is necessary.  Today we’ll be releasing approximately 10% of our staff across our US offices.  While these cuts won’t in any way diminish our ability to serve our current accounts nor go after new opportunities, this is an incredibly difficult decision to make as it affects our colleagues who have made many contributions to CP+B over the years.  We will do all we can to help them transition to new opportunities and hope that with new business growth, many of them will be back with us soon. “

 

Steve Erich

President

CP+B”

CP+B, Xbox One Take Different Approach with ‘Lost’

Last October/November, CP+B helped launch Xbox One with a series of TV spots designed to show off how with the next-gen system “games and entertainment are no longer separated.” Well, following a series of Playstation 4 ads that positioned that system as the one “For the Players,” CP+B and Xbox One return serve with a new television spot reminding viewers that, oh yeah, “first and foremost, Xbox One is a gaming console.”

The new effort, entitled “Lost,” focuses on the realism of Xbox One’s graphics, imagining them as so realistic that a young man playing Ryse: Son of Rome actually believes he’s sustaining injuries. That, or the dude is just tripping balls, in which case he should probably play something a little less intense. The spot concludes with the somehow familiar sounding tagline, “If it was any more real, it would be real.”

As mentioned, “Lost” does feel like a direct response to the PS4 ads that position it as the system for gamers, which makes a lot of sense for Microsoft. The Redmond, WA giant may have overestimated the appeal of the whole “gaming and entertainment in one” selling point, and now it seems they can’t let Sony claim the “For the Players” crown without a fight. It will be interesting to see how the advertising battles for the two systems play out as both fight to win the next-gen console war. With the systems selling at a pretty close rate, it doesn’t look like things will let up any time soon. and perhaps that’s a good thing. Credits after the jump. Read more

Grey SF Nabs Symantec’s Norton Biz

Norton-Antivirus10

Mountain View-based Symantec Corporation has awarded its global creative and brand strategy duties to Grey San Francisco for its anti-virus brand, Norton. In addition, Grey SF will join forces with sister WPP shop Mediacom to handle global media buying/planning/strategy duties for both Symantec and Norton. Regarding Symantec’s decision, VP of brand, digital and advertising Alix Hart says, “As part of Symantec’s company-wide transformation, we are changing the way we market our brands, and have sought a creative partner to help strengthen our brand messaging and ensure we are communicating our brand value propositions in an integrated fashion around the world. Grey’s creativity, strategic thinking, strong digital capabilities and deep understanding of our Norton brand were unbeatable when coupled with Mediacom’s media management sophistication, scale and buying power.”

No word on who else participated in the review, but the Norton biz was previously handled by Leo Burnett. Expect first work from Grey SF for Norton to launch in spring of this year. As far as Symantec creative duties go as a whole, fellow Bay Area shop Godfrey Q retains duties for the brand, which includes identity and naming.

CP+B Makes Some Management Moves

steveerich1Crispin Porter + Bogusky is making some management shifts at the dawn of 2014. Among the moves the Boulder-based, MDC-owned agency is the promotion of 10-year vet Steve Erich to president. In addition to Erich (pictured), who most recently served as partner/managing director at CP+B, the agency has also appointed Mike Saunter, a Warner Music/EMI alum, to chief operating officer while also moving one of its four original partners, Jeff Steinhour,  to the role of vice-chairman.

As for new prez Erich, after joining CP+B in 2004 to help relaunch the Burger King biz, the exec moved up the ladder to partner in 2008 and subsequently was appointed managing director two years ago. CP+B CEO Andrew Keller says in a statement, “Steve is a rare combination of incredible intelligence, reliability and great market knowledge with a proven ability to lead, unify and inspire both his team and our clients. Mike’s financial expertise and his experience in the music industry, a creative industry that is overflowing with opportunities yet in the midst of profound changes – as is our industry, will be invaluable to us. And Jeff is a key to continuing our culture, what makes us great and what continues to be the heartbeat of CP+B.”

Paddy Power Favors Fools on the Pitch with ‘Fat Watch’

The image of fat, overpaid athletes who don’t care about what they do as much as they should is an easy shot for fans to take. It’s occasionally true. But this angle almost never comes from the house, since gambling companies don’t need to take a stance one way or the other to make money. But in the UK, bookmaker Paddy Power has teamed with CP+B for “Fat Watch” a contest to the bottom that rewards soccer players who take the least shots or spend the most time on the bench. Fans who support the clubs of the laziest players (Fernando Torres) will win some undisclosed prize, which seems more like compensation for rooting for FC Shame.

The 30-second spot is pretty funny and plays more like a comedy sketch than a commercial. I don’t think this idea could play in America, but for the stodgy fans across the Atlantic, the campaign’s sneering tone feels like a great fit. Credits after the jump.

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Reilly Out at CP+B

robreilly1Wow, figured the encroaching holidays would be a slow time but just got official word that Rob Reilly, 10-year vet and partner/worldwide chief creative officer at Crispin Porter + Bogusky is leaving the agency to “pursue new ventures.” According to the Crispin camp, which also lost UX lead Matt Walsh recently, the creative department has been restructured as a result of Reilly’s departure, which will now all allow all of its camps including Boulder, L.A. Miami, London and Gothenburg to have “increased autonomy.”  The “restructuring,” which follows Reilly leaving along with his wife, 16-year CP+B vet and managing director/partner Laura Bowles, was concocted by Reilly, CEO Andrew Keller and CP+B chairman, Chuck Porter. From the announce,  executive director of creative development Evan Fry  (who rejoined CP+B over a year ago) and director of art & design Dave Swartz (the CD who we most recently noted in this Roman Coppola-directed Microsoft effort) will help guide the new creative structure while still reporting to Keller.

So, what does CP+B CEO Andrew Keller have to add? Well, in a statement, he says, “I am extraordinarily lucky to have Rob and Laura as friends and to have worked with them as partners through some of the most exciting and courageous times at CP+B. This structure really speaks to the immediate needs of our clients and our vision for meeting those needs. This is an incredibly exciting step in delivering outstanding creative work to our clients.”

During their career, both Reilly and Bowles led CP+B accounts including Domino’s, Burger King and more. As for Bowles, the MD moved up the charts during her career at CP+B from content supervisor to VP/account director to her most recent role as partner/managing director, working with other clients including Hotels.com and on new biz efforts. Sources say the parting was on good terms but we no word as to what Reilly and Bowles are up to next.

Walsh, CP+B Part Ways

cpbwalshWe’ve received confirmation that Matt Walsh, who’s been with Crispin Porter + Bogusky for nearly eight years and last served as its EVP/executive experience director, has parted ways with the MDC-owned agency. CP+B says in a statement, “We are truly grateful for Matt’s many contributions leading our UX department and wish him the very best in all that we know he will accomplish going forward.”

During his time at the agency, Walsh led a team of nearly two-dozen experience designers and worked with past and present Crispin clients including VW, Domino’s, Old Navy, AmEx and Under Armour in the process. Prior to CP+B, Walsh worked on the Nike account as a senior interaction designer at R/GA, where he spent nearly three years in all. From what we’ve been told, CP+B is not planning on replacing him. Update: From what we’ve been told, Walsh is leaving CP+B to start his own experience design shop. No word on the name/details as of yet, but we’ll keep you posted.

Bryant, Messi Face Off in ‘Selfie Shootout’ for Turkish Airlines

Last year, Lionel Messi and Kobe Bryant faced off in an ad for Turkish Airlines, competing for a young fan’s attention. The ad, “Legends on Board,” became a gigantic viral success, now with over 105 million views on YouTube.

For better or for worse (definitely for worse), 2013 might as well be the “Year of the Selfie.” The ubiquitous word found its way into the vocabulary of everyone from grade schoolers to their grandparents and was even named Oxford English Dictionary’s Word of the Year. If you’re sick of hearing people jump at every opportunity to use this word, we’re with you. At any rate, it’s undeniable that the selfie has won itself a lasting position in our culture.

In an attempt to recapture the success of last year’s “Legends on Board” spot, CP+B has brought back the Bryant Vs. Messi formula, this time positioning the two in a “Selfie Shootout” in which each attempts to one-up the other with self-shot photos in exotic locations. The spot is the first ad CP+B put together for Turkish Airlines since winning ad duties for the airline back in September, and it’s a fine first effort. Without giving too much away I can say that Bryant and Messi both jump through hoops to one-up each other, and their photos get more and more exotic and over-the-top as the minute long spot progresses. CP+B manage to work something of a surprise ending into “The Selfie Shootout,” incorporating another Internet photo phenomenon.

Can “The Selfie Shootout” hope to match the success of “Legends on Board”? We would say yes. The entertaining ad incorporates the selfie phenomenon, has a much larger production budget than Alametifarika’s work last year, and is designed to jumpstart conversation. “The Selfie Shootout,” which was uploaded to YouTube yesterday, has already surpassed the 5 million view mark, and is certainly not showing any signs of slowing down. Its combination of star power, humor, and topical references make it just about unstoppable. Make no mistake, people will be talking about this one for some time. Our reservations about the overuse of “selfie” aside, we can’t blame them. “The Selfie Shootout” is just plain fun. Credits after the jump.

Update: “The Selfie Shootout” has already eclipsed the 106.5 million views for last year’s “Legends on Board” (from Turkish agency Alametifarika), and is currently approaching 106.9 million views.

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New CP+B Spots for Xbox One Tackle Retirement, Relationship Issues


With the Xbox One’s November 22nd launch date looming ever nearer, CP+B’s marketing blitz for Microsoft’s next-gen system continues with two new spots. Coming on the heels of the “Invitation” spot released late last month, the two new short spots highlight the system’s diverse capabilities while otherwise taking different approaches.

The first spot, “Retirement Home,” features recently retired NFL linebackers Ray Lewis and Brian Urlacher. Urlacher asks Lewis if he’s having any trouble adjusting to retirement as both watch football and play Madden 25 at the same time. Lewis claims not to be having any adjustment issues, but his actions say otherwise. It’s a funny little spot that will appeal to the (sizable) segment of the Xbox crowd who have always wished they could play Madden while watching the NFL.

The second spot, “His and Hers” addresses the apparent sexism of the “Invitation” spot (in which the only female featured uses the system only to watch movies, not play games). It highlights the voice recognition system by showing a woman command the Xbox One using her voice after arriving home to find her boyfriend watching soccer. She tells the system “Xbox go to Dead Rising 3″ and begins to play. Then she starts similarly commanding her boyfriend in a similar matter, telling him to get her a beer. It’s a bit over the top, but a welcome reversal of the gender stereotypes displayed in CP+B’s “Invitation” spot.

Credits and “His & Hers” after the jump.  Read more

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