Yeah, we got this news just before noon EST, but thanks to meetings and what not, we were kinda hampered. But, whatever the case, let us tell you if you haven’t heard already that CP+B and longtime client Domino’s continue their efforts to promote ultimate transparency for the brand to the masses with “Domino’s Live.” Salt Lake City is the pizza chain’s venue of choice for this pilot program, and with the aid of five installed cameras, we get quite the glimpse into the what happens when pizza chains stop being nice and start getting real. Ok, maybe it’s not that dramatic, nor as high-tension or unintentionally hilarious as something like Food Network’s Restaurant Stakeout and its host with horrible grammar, but you can check out the goings on here. Consider this effort one that brings your Domino’s web-based “Pizza Tracker” to life, if you will, though we’re not sure which viewing experience is more exciting at this point.
Crispin Porter & Bogusky
Son of The Godfather and Apocalypse Now director, Francis-Ford Coppola, Roman Coppola was on a bit of a winning streak after co-writing Wes Anderson films The Darjeeling Limited and Moonrise Kingdom. However, after directing the near-universally panned Charlie Sheen vehicle, A Glimpse Inside the Mind of Charles Swan III, Roman lost a healthy portion of the goodwill he had racked up. As The A.V. Club put it, the film “it isn’t a movie so much as a feature-length perfume commercial for a Charlie Sheen signature cologne with gorgeous packaging and absolutely nothing inside.” So, yeah. It was pretty bad.
Seeking solace from tomato-throwing critics, Roman did what all directors attempting to recover from a stinker do: Join forces with CP+B for a Microsoft TV spot. Here, we see Roman channeling his own life experiences to sell Windows Phones. Sure, says Roman metaphorically through this spot, there are haters are either side of the aisle. But you can’t have the naysayers keep you down, you know? Yes, some people like Apple phones and some people like Samsung phones, just like some people like good movies and some people like other good movies. But, just because your movie isn’t “good” or your phone isn’t “good” either, doesn’t mean to have to be part of the fighting. As Jay-Z once said, “Get that dirt off your shoulder.” Most assuredly, Roman was playing this track on set throughout the production of this ad.
Embrace Roman Coppola, and embrace Nokia Windows phones. Credits after the jump.
It’s been a busy week on the staffing front at CP+B. Just days after announcing a slew of creative hires in its L.A. office, the Boulder-based agency brings us the news that it’s welcomed back Heather Lefevre, who you might remember from this clip, to serve as group planning director in its Miami office. Lefevre initially worked at Crispin from fall 2007-2008 as a senior cognitive anthropologist (can never get enough of that title) and was part of the multiple award-winning teams that worked on Whopper Freakout and Whopper Sacrifice.
During her career, she’s also held planning positions at the likes of what was then StrawberryFrog Amsterdam as well as DDB Amsterdam, The Martin Agency and Mullen. Lefevre’s not the only one reuniting with CP+B, though, as the agency has also welcomed back Greg O’Neal to serve as account director on Bing. O’Neal’s first tour of duty at CP+B lasted two years and during his career, the account vet worked at the likes of Razorfish and BBH.
Sources familiar with the matter confirm that Brian Skahan, who has spent nearly two years serving as EVP/CTO/managing director of what was Publicis Modem and is now Publicis Kaplan Thaler, is heading back to his old stomping grounds at Crispin Porter +Bogusky. During his three-and-a-half year stint at the Boulder-based agency, Skahan served as VP/creative technology director and led development teams for clients including Microsoft and Domino’s.
CP+B would not officially comment on the matter, but from what we’re hearing, Skahan is just one of a handful of staffers who are boomeranging back to the agency. We’ll try to get title, start date, but in terms of the latter, we’re hearing that Skahan will assume his new role at CP+B within the next couple of weeks. Prior to CP+B, the tech exec worked at Digital Pulp. We’re certain that we’ll have more updates soon.
After spending the last 15 months in Boulder at CP+B, where he last served as VP/executive creative director on accounts including Kraft Mac ‘n Cheese and Grey Poupon, Tom Markham is leaving the agency. From what sources tell us, Markham’s family wants to be in NYC, which is familiar territory for the senior creative as he spent two years working out of Lowe and Partners’ Big Apple office as global digital CD prior to joining Crispin. Markham’s departure seems to be an amicable one, as CP+B sends this statement: “”We truly appreciate all of Tom Markham’s contributions to CP+B. We will miss him and remain great friends.”
According to those in the know, there are no immediate plans to replace Markham, who has also served as head of digital/digital CD at Lowe Sydney during his career. His last day at CP+B was yesterday.
We’ve received confirmation from those in the know that Paul Sincoff, who’s spent nearly two years copywriting at Mekanism on campaigns such as this one for Method, has headed to Boulder and officially started this week as an associate creative director at Crispin Porter + Bogusky. If you recall, Sincoff was the man behind the “Ad Agency in My Mind” site during a brief stint at SVP/ACD on JetBlue among other accounts while at Mullen back in 2011. During his career, Sincoff spent a handful of years at TBWA\Chiat\Day and one as an interactive copywriter at TBWA\Tequila on a variety of past and present accounts from Playstation to Visa.
To finish up what we started yesterday, we have what appears to be some images from CP+B’s actual creative test, which looks like it’s geared towards art directors sent by sources in the know. We will leave out certain parts considering sensitive client issues, but you can have a gist of what this test from the agency, which just picked up fall work for XBOX, entails. As mentioned previously, we’ve been told that there were no cuts as a result, though, and the “name your favorite dessert” question was non-existent.
Check out more after the jump.
Since last week, we’ve been hearing about a certain “test” that Crispin Porter + Bogusky’s executive director of creative development, Evan Fry, laid upon certain creatives in recent weeks at the Boulder hub. Fry, if you recall, rejoined his old shop last fall after co-founding crowdsourcing-loving Victors & Spoils.
According to those in the know, Fry’s test did not in turn eliminate staff–though we’re hearing otherwise. The questionnaire we received, which contained a handful of inquiries, via tipsters was apparently inaccurate, save for those regarding how one would redesign an ad for a certain client among other things. Sources familiar with the matter would not elaborate on which client it was as it’s being protected for time being. We were told initially that approximately 10 creatives were let go as a result of the test, but CP+B sent us this statement:
“We are constantly assessing that the right people are working on the right things and this series of questions was one way to do that. No one was terminated or will be terminated due to their answers and that was never the intention of these exercises.”
We have some names, but will spare the innocent and not reveal those who were allegedly let go.
50,328 dominoes, to be exact. How’d they do it? With seven Domino Experts (cool, yet random), 1 protege (not as cool, more random), and “top secret domino stackers.” Can we just stop for a second and talk about the Domino Experts? They all look like older versions of kids from the Diary of a Wimpy Kid trilogy, and I’ve never even seen those movies.
Putting together this appreciative gesture took 120 hours of labor. However–I hate to do this–there’s a grammatical error. The “We Like You Too” should actually read, “We Like You, Too.” They never said the Domino Experts were Punctuation Masters.
No word yet on what Domino’s will do for their 163,000 Twitter followers, but let’s hope the protege becomes the eighth Domino Master whenever that time comes. CP+B credits after the jump.
Sometimes, trying new things can be liberating, and sometimes, trying new things can confirm that pizza shops should stick to pizza. The answer depends on the person, but the point is that keeping an open mind usually leads to better decision-making in the future. How do you know what you don’t like if you’ve never tried it before? And I suppose this logic should make sense at the heart of the ongoing “Domino’s Dares” campaign courtesy of CP+B. But it doesn’t. Because trying new things and being dared to try new things are totally different beasts.