Seeing as it’s Friday, June 13 and all, DDB’s Hungarian branch has decided to get into the spirit of the most superstitious date of the year via Twitter. The agency has launched a simple, one-day project that aims to find out how your Friday the 13th is going simply by using the hashtag #lucky or #unlucky in your tweets. The main goal of the 24-hour effort is to find out if Friday the 13th is really deserving of all the negativity that’s been attached to it through the ages, and from the looks of it on the live “Friday the 13th: The Experiment” site, today is proving to be more auspicious than unlucky. Well, there’s still over 14 hours to go so we’ll see what happens when the end results are posted tomorrow. While our day’s been neither lucky nor unlucky thus far, we’re just saddened by the lack of a Jason Voorhees appearance in this project (though the Tupac one is, um, interesting).
Your tips have been confirmed this morning.
Rumors about the demise of a second, L.A.-based office that Harris ran since joining the agency nearly two years ago have also come to pass; the “shingle” shuttered after the Wells Fargo account went to BBDO.
We’re currently angling for more details and will update if/when we receive them.
The move is now official: agency vet Matt Eastwood has left his position as CCO at DDB New York to become worldwide chief creative officer at JWT (or, as they’d prefer, the J. Walter Thompson Company).
Eastwood brings an extensive portfolio to the new role; he scored the #5 spot on the Ad Age “most awarded” list for 2013, and his name has appeared atop the credits for recent campaigns featuring everything from bearded, lottery-playing hipsters to seniors who never remember to wear their condoms.
Beginning next month, Eastwood will report directly to JWT global president Gustavo Martinez. He will be the first to fill the global CCO role since the 2009 departure of Craig Davis, who left to rejoin the continent of Australia.
DDB Chicago teamed up with Smuggler and Whitehouse Post to create “McDonald’s GOL!,” an online and broadcast spot for the World Cup sponsors.
The 1:50 video (above) celebrates amateur trickshots, including a few from unexpected sources, as players around the world show off their skills in anticipation of the 2014 World Cup, now less than 10 days away. It’s a fun approach, and many of the trickshots are quite impressive. At the conclusion of the video, viewers are prompted to visit gol.mcd.com, home of the campaign’s augmented reality trick shot game.
The app utilizes Qualcomm Vuforia AR technology to allow players to bounce a digital soccer ball off real world items, but only after it is triggered from any of the 12 limited-edition FIFA World Cup™ fry boxes — designed by The Marketing Store, who also led strategy and creative on the campaign. Over the course of the campaign, the game will “be available to play from 1.5 billion fry boxes in almost 120 countries,” making it the largest AR experience ever created. Stick around after the jump for credits and a look at some of the fry boxes. Read more
What is “influence?”
According to this internal DDB Worldwide manifesto, the word represents both the simple task of convincing consumers to trade money for goods and services and the nearly incomprehensible essence underlying all things–whatever their size and/or buying power.
Here, with a little help from 90′s-era Massive Attack, DDB explains the thinking behind its own strategic approach: serving the client by focusing on the big picture rather than quibbling over the details; delivering real value via the familiar “truth in advertising” maxim; changing consumers’ lives rather than just convincing them to click “like.”
It’s sleek, bold and minimal.
But did it make you reconsider the reason you wake up every morning?
Another month, another New York Lottery game and therefore, a DDB NY campaign to support it. This time around, the agency has unveiled a pair of online spots to hype the new Bejeweled Scratch Off game. And what better way to entice folks to hit the bodegas and play the game than, uh, hipsters and dogwalkers, true cornerstones of NYC culture. Along with the beard & animal-heavy online promos, there is a “second chance” sweepstakes to be had, which you can learn more about in a :40 clip after the jump. While this is a rather quick and painless exercise in lottery promotion, we still miss the bumpin’ and grindin’ presidents and zombies that reigned supreme in past DDB NY efforts for the brand.
Credits follow as well.
With barbecue season right around the corner, DDB California has a new campaign for Kingsford Charcoal, complete with the new tagline, “Get Off Your Gas.”
In the 30-second broadcast spot, “The Social Grill,” DDB California pokes fun at the cultural obsession with social media. As attendees of a fun-looking backyard barbecue look on, a man’s next door neighbor uses his “Social Grill,” a gas grill with social media capabilities. The man, grilling alone, takes a selfie and uses the grill’s speech activation and other goofy features, while the barbecue attendees simply relax and grill up some tasty grub. In addition to the TV spot, the campaign also features online videos and digital skins on About.com as well as Kingsford-owned social channels. Stick around for credits after the jump. Read more
DDB California has announced the addition of Jonathan Byrne as creative director. In his new role, Byrne will “oversee the ongoing diversification and integration of new skill sets into the creative department.”
“I’m excited to join DDB California and build something really unique there,” said Byrne. “Clients and agencies alike are searching for the ‘new way’ of doing things, but we all know the ‘new way’ will be outdated the moment the meeting ends where it’s introduced. The answer is as timeless as our business and it starts with smart, nimble minds. I’m fortunate to have found a trove of them ready to be ignited.” Read more
Kleber–who previously worked as chief strategy officer at DDB L.A.–will be tasked with leading the agency’s strategic planning efforts while also expanding its client roster. He’ll answer to president/managing director Angela Zepeda.
While at DDB, Kleber oversaw all agency strategy with a particular focus on client Wells Fargo’s “total marketing approach”; prior to that role, he was one of Hall & Partners‘ partners, overseeing various planning/research operations for Young & Rubicam and Wunderman Southern California. Kleber also held positions at Publicis Seattle, RPA and Suissa Miller, among others.
Google also tells us that he works well with puppies, which are more strategically challenging than one might think.
DDB Chiacago released a new spot for Starburst yesterday called “Tiny Jet.”
The latest attempt to answer the question “How do they get Starburst to taste so juicy?,” the new 30 second spot sees a caterer explain that “They use wicked small fighter jets to shoot the juiciness into every Starburst.” Inexplicable use of the word “wicked” aside, it’s kind of a fun idea, with the fighter jet soaring over a laundry basket and through the kitchen into the living room to shoot juicy missiles at an about-to-be-consumed Starburst, before the jet meets with a surprise ending. “It takes guts,” the moved caterer says, followed by the “Unexplainably Juicy” tagline. Credits after the jump.
Update: DDB Chicago’s latest Starburst campaign also includes the 30 second spot, “Land of Intensity.” One student in a library provides his own answer to the juiciness question: Starburst imports intense juiciness from the Land of Intensity, where everything is super intense. The comical portrayal of the Land of Intensity may be our favorite Starburst explanation yet. Check it out after the jump, along with credits for “Tiny Jet.”