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DDB

DDB ‘Drinkable Book’ Spot Shows How Paper Can Purify Water

FCB Mayo recently showed us how a billboard can help purify the air…but can a specially designed paper book turn sewage into drinkable water?

This spot from DDB New York, supporting a project sponsored by nonprofit Water Is Life, adopts the same relatively straightforward documentary-style approach as other spots in the partnership.

While this particular ad presents less of a personal story than previous collaborations, it does allow for a glimpse into the development of a fascinating invention.

Credits when we receive them.

Does Grey Dhaka’s ‘Happiness Arcade’ Seem Familiar?

Operating under the assumption that more people would recycle if it was fun, Coca-Cola and Grey Dhaka placed six “Happiness Arcade” machines around Dhaka, Bangladesh. The machines were operated by inserting an empty Coca-Cola bottle and played a branded version of arcade relic Pong. As some might remember (and Adweek readers noticed), DDB Stockholm made the same hypothesis regarding fun and recycling back in 2009 (dubbing it their “Fun Theory”) with their similar “Bottle Bank Arcade” campaign for Volkswagen.

“Bottle Bank Arcade” differed in that it turned recycling itself into a game: lights above bottle deposits lit up and, the faster you inserted the bottle, the more points you got. It seems like it was both more fun and a better way to promote recycling than Coca-Cola’s more branded effort, in which it appears the only type of bottle that makes the game work is a Coca-Cola bottle.

At the very least, these seem like two executions of the same idea. We’ve included DDB’s “Bottle Bank Arcade” after the jump for comparison.

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DDB/Tribal, KLM Head to Business Class for ‘Flat Seat’ Stunt


With a few hidden cameras in tow, airliner KLM along with DDB and Tribal Worldwide Amsterdam decided test whether travelers waiting at the gate in what we imagine is the hometown airport would go “flat or not.” /What the hell does that mean exactly? Well, if you watch above, KLM is hyping its new business class “flat seat” by installing such seats in select areas of the gate. Those who wen t  flat would ultimately win a pair of biz class tickets, like the lucky person in the clip. While we doubt we’ll be flying KLM in the near future, the chairs look pretty comfy and seeing as it’s difficult getting decent sleep on an airline to begin with thanks to the positioning, we’d be glad to see domestic airlines follow suit in adopting the contraption. In addition to the case study video, MediaMonks has also developed an online game to tying into the effort that lets you gauge whether certain unsuspecting travelers would go flat. The site’s a tad sluggish but why not give it a go if you got a few.

DDB Creates Music Video for Hot New Artist ‘Antonin Dvořák’

As part of a campaign called “The Classical Comeback“, DDB Brussels has created an honest-to-God music video to accompany “Symphony No. 9 Allegro con fuoco” by hot-shit Czech star Dvořák.

What, you don’t think he’s contemporary? He’s only been dead for 110 years.

Cheerleaders, schoolgirl uniforms and timpani ahead…

That was certainly unexpected. Call it a professionally orchestrated K-pop video.

Some details after the jump.

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Multiple Departures at Tribal Worldwide

tribal_logoWe’ve confirmed a round of turnovers at the offices of Tribal Worldwide.

The tips we received listed multiple project managers and experience designers as now-former employees, with names including Kevin O’Connor, Alex Lynch, Omkar Palekar, Peter Gallo, Nikhil Mitter and Rocky Romano.

An agency spokesperson commented:

“In the normal course of business, people are presented with opportunities to take on different, new, and challenging opportunities. As sad as we are to see some of our colleagues leave Tribal to pursue these new opportunities, we’re happy that other companies recognize their talent and the value of the experience they have gained at Tribal. We also wish them well and look forward to welcoming new colleagues in their stead.”

Updates if/when we receive them.

DDB New Zealand to Bring Down King Joffrey for SKY TV

Bring Down The KingTo stoke viewers’ (already feverish) anticipation for season 4 of international hit Game of Thrones, DDB New Zealand has crafted a unique social media/experiential event for SKY Television’s premium entertainment channel SoHo, entitled “Bring Down The King.”

With help from production company Finch, DDB has erected a seven meter statue of the show’s much hated King Joffrey in Aotea Square, one of the largest public squares in Auckland. A rope is positioned around the statue’s neck, attached to a winch, and fans are challenged to topple the statue using the hashtag #bringdowntheking on Twitter. For every tweet using the hashtag, the statue will be one step closer to toppling, but it will take one million such tweets to bring down Joffrey.

Game of Thrones is a worldwide phenomenon and King Joffrey is quite possibly the most hated fictional television character of all time,” explained SKY’s director of programming, Travis Dunbar. “It’s exciting to give fans an opportunity they are dying for; to assist in the demise of the King of the Iron Throne.”

DDB executive creative director Shane Bradnick was equally enthused, saying, “It’s great to be working with clients that want to create ideas that bring the fictional, digital and real worlds together. Let’s bring the bastard down!”

You can keep up with the campaign at bringdowntheking.com. Stick around for credits after the jump. Read more

DDB Chicago Imagines Skittles Cloud As Pet, Problems Ensue

DDB Chicago continues bringing out the bizarre for Skittles in a new campaign complete with some perhaps unintended implications.

The new spot features a cloud named Freddie, who, when walked by an elderly woman “rains” Skittles after being pet. Now, the problem with portraying a product as something that comes out of a pet while being walked is…well, pretty obvious right? Okay, I get that Freddie is a cloud and that DDB has been doing strange stuff for Skittles for a while now, but you don’t want viewers asking, “Is that cloud pissing Skittles?” — a distinct possibility here. In the 30-second spot, “Cloud,” Freddie responds very differently when a curious onlooker attempts to pet him, ending with the spot-specific tagline “Pet The Rainbow. Taste The Rainbow.”

The campaign features two more 30-second adverts, each following the same oddball theme, with Freddie going to the vet and the groomers. Additionally, DDB Chicago teamed up with PR agency Olson to build a remote-controlled, Skittles-dispensing cloud. Built from the ground up, the cloud “features two unique dispensing functions and a variety of fun lighting and audio features.” It’s a high-tech evolution of The Rainbow team’s past Skittles-dispensing gifts like pinball machines and vending machines, and a pretty cool extension of the campaign (we’ll hear more about this later in the week). Stick around for credits and “Groomer” after the jump. Read more

Ex-DDB Design Head Pagan Heads to Deutsch NY

juancarlosddbWell, that didn’t long, either. Just a week after we reported that Juan Carlos Pagan had turned in his notice at DDB New York, where he spent the last two-and-a-half years as head of design, we’ve received word that the creative has moved over from Omnicom to IPG. Pagan has now joined up with the latter holding company’s agency, Deutsch NY, to serve in the newly created role of, yes, design director. From what we’ve been told, Pagan, who also spent time at the likes of what was G2 during his career, will assume his new role at Deutsch’s Big Apple hub next Monday, March 3.

Deutsch NY CCO and Pagan’s new boss, Kerry Keenan, says about the hiring, “I worked with Juan Carlos last year. He will be a great leader as we grow our design offering. His passion and talent for design are evident in every project he touches.”

 

Some Clarification on DDB LA’s Status, If You Will

ddb_logo1In case you missed Adweek‘s item yesterday on the state of SoCal agencies, the trade right off the bat mentioned that DDB’s Los Angeles office relocated 30 employees to the San Francisco branch last December as a result of the Wells Fargo loss. Well, not so fast. According to sources familiar with the matter, the number (30) is a bit high (more like 18-20, we hear) and as of now, there hasn’t been any staff relocation to SF as of yet as DDB is still figuring out its game plan for its Southern Cali branch. From what we’ve been told by sources, Wells Fargo was basically DDB LA’s sole client, so how this affects the agency is yet to be determined, though some on the Spy line allege that a closing could take place in the next few months–far from confirmed at this point, though.

In case you need a refresher, financial institution Wells Fargo decided to look for a new lead creative agency last fall after partnering with DDB for 20 years. At the beginning of this year, Wells Fargo sent a note stating that it expects to come to a decision by the end of this month, which likely means this week. We’ll keep you posted if and when we hear more, but as of now, DDB LA will be working with Wells Fargo through May from what sources tell us.

Care to ‘Share the Sofa’ with Champions League Stars for Heineken?

DDB and Tribal Worldwide Amsterdam have an interesting social campaign brewing for the beermeisters at Heineken.

Entitled “Share the Sofa,” the campaign invites fans to join star UEFA Champions League players on Twitter for a chat during select games. Players involved include Ruud Gullit, Ruud van Nistelrooy, Owen Hargreaves, Hernan Crespo and Fernando Morientes. Owen Hargreaves was featured recently, with his “Share the Sofa” generating 2,600 tweets and 55.6 million social impressions. Dutch star Patrick Kluivert was the most recent player to be featured, during Tuesday’s Manchester City Vs. Barcelona match.

Fans questions need not be about sports, but can range from “What’s your favorite sandwich?” to just about anything. While it’s easy to be cynical about the overcrowded social media marketing space, this seems like a fun initiative offering fans real insights into their favorite players (even if it’s just their favorite sandwich) with a unique opportunity to ask them just about anything. The initiative makes good sense for Heineken as well, offering a large part of their fan base (those looking for watery beer to guzzle during matches) a unique second screen experience they’ll associate with the brand.

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