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Digitas

Westcott Joins DigitasLBi, Which Has Also Unveiled a New Unicorn-Led Logo

We’ve received confirmation that the Publicis Groupe entity now known as DigitasLBi has brought on former Energy BBDO vet Jani Westcott as VP/group director, creative strategy in its Chicago office, where she will work with Team Sprint and on the Emerson account among others. Westcott spent well over five years at Energy BBDO as VP/account planning director and lead strategist on accounts including various Wrigley brands, Bayer and Ziploc. In addition to Westcott’s hiring, we’ve also received word from sources that the DigitalLBi Chicago office has parted ways with Carolyn Frazier, who spent nearly five years at the agency and worked for both the Windy City and San Francisco branch as VP/group director, client operations and project management lead

If we can kill a few birds with one stone here, DigitasLBi’s Instagram account is now alive and kicking, with images including the new logo (clip above) and other happenings throughout the network. Have at it if you please.

Keeler Assumes SVP/Creative Post at DigitasLBi Chicago

After spending barely a year at Ogilvy Chicago, Laura Keeler is shifting gears and moving on to assume the SVP of creative post at Digitas’ Windy City office, where she will lead creative teams on the agency’s Whirlpool and Kao accounts. During her brief stint at O&M, Keeler worked as a creative partner for clients including UPS and SC Johnson corporate. Her new boss, Kevin Drew Davis, who took on the ECD post for Digitas LBi Chicago and San Francisco in fall 2011, says in a statement,  ”Laura is an impressive creative leader with an eye for big ideas. Her strong creative skill set and innovative storytelling makes her a great fit with our people—we’re thrilled to have her onboard to drive our client work to an even higher level.”

During her 20-year ad career, the Chicago native spent well over a decade at JWT, last serving as a senior partner/CD/writer for clients including Illinois Bureau of Tourism, Kimberly-Clark and Macy’s before splitting in 2007 for a gig at Draftfcb. She spent five years in all at the latter agency, leading creative on accounts ranging from Dow and SC Johnson to Nestle and Blue Cross Blue Shield.

Bielby, Digitas Part Ways

Just nine months after assuming the EVP of North American planning post at Digitas, sources confirm that Leslie Bielby is parting ways with the agency to grow her independent strategic planning and research consultancy. A spokesperson tells us, “She has been a strategic force and leader for Digitas during her tenure here, and we wish her only the best in this pursuit and the future partnerships that her consultancy will attract.”

Bielby joined Digitas from Hill Holliday, where she spent six years overall and last served as chief strategy officer for the Boston and New York branches. During her career, the exec also held planning positions at the likes of MMB, Merkley+ Partners and McKinney. In case you need some clarification , Bielby’s position as EVP, North America planning at Digitas is different and distinct from that of Baba Shetty‘s. The latter, of course, rejoined the agency world last week–Digitas specifically–as chief strategy and media officer after a brief stint as CEO of Newsweek/The Daily Beast.

Shetty Returns to Agency World, Takes CSO Role at Digitas

After a brief, nine-month spell as CEO of Newsweek/Daily Beast, Baba Shetty has rejoined the ad industry, assuming the role of chief strategy and media officer at what is now DigitasLBi. From what sources tell us, Shetty will officially assume his role in mid-August and will work out of the Boston office, reporting directly to Digitas North America CEO, Tony Weisman.

Prior to his most recent gig in the publishing world, Shetty spent seven years at fellow Boston-based agency Hill Holliday, where he last served as chief strategy officer and worked on accounts including Dunkin’ Donuts, Liberty Mutual and Bank of America. During his career, the returning ad exec also served as a managing director at Fallon and worked on the client side in marketing/comms at BMW early on.

Shah Takes Over as Digitas NY ECD

It took a couple of days on this one, but we have received confirmation that, yes, Atit Shah has assumed the role of executive creative director at Digitas New York, effectively. Shah, who’s been with the agency for over 14 years, succeeds Matthew D’Ercole, himself a longtime Digitas vet who has moved on (we’re hearing possibly away from advertising and out of the continental U.S.). Anyhow, Shah has spent the last six years serving as SVP/group creative director at Digitas NY, leading creative for agency clients including of course, American Express, and working on new business efforts.

Scribner Out at Digitas

Sources in the know confirm that George Scribner, who had a nine-year run at Digitas, is no longer with the agency. From what it looks, Scribner’s turned into another “ideas man” for the time being. The exec most recently served as SVP of brand strategy at Digitas and was based out of its New York office. From what we’ve been told by those on on the Spy line, Scribner was “laid off” but his former employer is not officially commenting on the matter. Prior to his lengthy stint at Digitas, Scribner worked on the business development side at Organic. No word yet on if there are plans to replace him.

Digitas Makes Some Reductions in NY, Boston

It’s been fairly quiet on the Digitas the staffing front for the past few months, save for a new hire here, a couple of departures there. Now, though, sources familiar with the matter are telling us that the agency is making some reductions in its New York and Boston offices as of this week, and from what we hear, 40-50 individuals in various departments are being affected. Digitas isn’t commenting but we’re getting word that there’s no specific reason for the cuts, just another case of agency readjustment, which in this particular one affects roughly 2% of the Publicis Groupe agency’s North American workforce. We’ll keep you posted if and when we hear more.

Digitas GCD Daggett Moves On

After three years at Digitas, where she last served as VP/group creative director on the agency’s American Express account and helped win new biz including the likes of Mondelez, Kate Daggett has left to assume the ECD title at Tenthwave, a digital agency that houses offices from NYC to Dallas to San Francisco.

According to one seemingly despondent tipster, “She was at Digitas for three years and was the heart and soul of the agency. She brought life, positivity and vibrancy to an otherwise highly competitive and depressing office. There were actual tears from both clients and the team when she left.” Don’t know if we’ll garner the same kind of emotion if and when we do the same thing, but during her career, Daggett has also worked as a creative director at the likes of TBWA\Chiat\Day and Agency.com. As for Tenthwave, the agency’s client roster includes heavy-hitters such as Google, Facebook, eBay, Duncan Hines and Skype.

Digitas Regional President, ‘Huge Harley Fan’ Barbara Goose Talks BrandLIVE, Social Media

In case you’re not an avid watcher Boston-based New England Cable News or its This Week in Business broadcast, you probably missed out on this nearly nine-minute chat between the hosts and Barbara Goose, who currently serves as president of Digitas Boston/Detroit and has spent 14 years in all at the agency. Tipsters give us the usual snark when sending this clip, but maybe they’re just taking umbrage with Goose’s proclamation that Digitas is “the leading digital agency in the world” following its merger with LBi a few months ago.

Whatever the case, seeing as most of our Digitas coverage in recent months has regarded cuts and/or departures, it’s welcoming to post something, well, um, positive? This was probably better suited as a lunchtime item, but what the hell, if you have some time to spare and give a shit, feel free to watch her explain Digitas’ BrandLIVE platform and how she’s anxious to take a Harley-riding class among other things.

Beeching, Digitas Part Ways

We first started hearing murmurs about this towards the end of last year, but they proved to be unfounded at the time. Well, fast-forward a few months and the script has flipped as we’ve received confirmation that Digitas and longtime creative exec Mark Beeching have indeed parted ways. Here’s a brief statement from an agency spokesperson: “After a decade of service to Digitas, Mark Beeching will set course on an exciting new professional path, outside of the agency, and Publicis Groupe. We thank Mark for his signature disruptive thinking and creative leadership and wish him the very best.”

During his decade-long stint at Digitas, Beeching, who worked out of New York, moved up the ranks from global ECD to his most recent position as worldwide chief creative/strategy officer at the agency, overseeing work for clients including AmEx and AOL in the process. No word yet, though, if Digitas has immediate plans to replace him. We’ll keep you posted.

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