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KFC Covers All Your Demographics in FCB Spot

This latest FCB Chicago spot for KFC can’t solve the diversity problem at ad agencies, but it can easily solve the challenge of casting diverse actors in ads: pick one member from each major demographic and place them around a kitchen table even larger than The Barbarian Group’s legendary desk…

In case you missed the point, it’s that age, race and other factors the U.S. Census considers important don’t matter much when it comes to fried chicken.

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FCB Presents 2015 Pan Am Games Invasion

FCB Toronto recently launched a campaign for the 2015 Pan Am Games on behalf of The Ontario Tourism Marketing Partnership Corporation, centered around a 60-second broadcast spot called “Invade.”

Appropriately enough, the ad imagines Toronto invaded by hordes of athletes, who take to the city to the tune of a cover of the Delphonics “Ready or Not.” It starts innocently enough, with a lone gymnast on a rooftop. But soon a swarm of kayakers is rowing toward the city, followed by equestrian riders storming through neighborhoods, soccer players running through woods and various other groups of athletes. The spot concludes with the message “41 countries, 51 sports,” followed by the tagline “Epic is on.” The spot fits the tagline pretty perfectly, encapsulating the scope of the event in a well-shot, jam-packed 60-seconds that gets more and  more frantic leading up to its conclusion.  Read more

FCB Gets Weird, Retro for Kmart

FCB Chicago has a new spot for Kmart that’s…unusual.

Modeled after an 80′s karaoke music video (as viewed and/or created by someone on hallucinogens), the spot aims to promote the brand’s “pay in store” option for online purchases. Because this is Kmart, it’s done in the strangest fashion possible.

There’s no effective way to prepare the viewer for this experience — let’s just say you can expect synths, retro filters, lyrics explaining the payment process, iPad faces and assorted randomness with a sort of Kate Bush/1984 flavor. Coming on the heels of “Shop Like A Boss” and the ubiquitous “Ship My Pants“, we can’t call it surprising.

That said, it definitely exceeded our expectations.

FCB Chicago Helps Grandma ‘Shop Like A Boss’ for Kmart

FCB Chicago keeps things weird for Kmart in their latest spot for the brand, “Shop Like A Boss,” although it’s nowhere near as strange as the brand’s Christmas campaign.

The spot opens on a grandma-type, billed as “Shop Your Way Member Julia Ruiz,” sitting at her computer. After clicking a button, she throws on her hoodie, shades and bling as the soundtrack shifts from serene birds chirping to a hip-hop beat. Soon she’s joined by the two other members of her entourage, and the rest of the spot (the full-length version runs around 95 seconds) is basically a music video. Ruiz and her crew roll up to Kmart, dance around, and pick up her order.

It’s a pretty simple idea, but it’s not without its moments. In the full-length version some of the humor lies just in how the idea is drawn out to such great length, and also how well this Ruiz character plays the part. The spot is meant to promote Kmart’s “shop online, pay in-store” feature, which is touted by a voiceover at the spot’s conclusion. While some viewers may not draw the connection from “Shop Like A Boss” to the service, the spot is at least (quite) memorable and ties the idea to the brand.

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FCB and Meow Mix Hit the Dance Floor

Just in time for the after-lunch break(down) here on the East Coast, FCB Chicago and a few musical felines show all you aspiring EDM superstars how to drop the big beats.

Warning: epileptic viewers may need to watch this one in short bursts to avoid over-stimulation.

In case you missed it, that was an epic remix of the brand’s classic wordless jingle (which is almost as old as we are).

Now, would you like to hear some users singing the song to their own cats?

Remember, it’s all for a good cause.

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Producer Matthew Anderson Joins FCB Garfinkel

matthew andersonMatthew Anderson, longtime producer at various agencies, will now serve as director of content creation at New York’s FCB Garfinkel.

Anderson, who has spent nearly two decades in the ad industry, served as director of brand production at JWT for almost five years before accepting the new job; you’ll find his name in the credits of many of the shop’s most memorable recent campaigns. He began his agency career with a ten-year stint in production at Y&R and more recently performed related roles at CP+B, Hill Holiday and NumberSix.

Anderson has created work in every major format for clients ranging from Rolex, Burger King, Puma and Nestle to Vespa, Kleenex and Wilkinson Sword Quattro Titanium Body.

He will report directly to agency CEO/namesake Lee Garfinkel.

In the release, Garfinkel writes that Anderson “has a track record of fostering a culture that puts ideas and problem-solving – no matter the challenge – first and foremost”, calling him “just the kind of passionate production partner we need.”

FCB West, MJZ Tell Levi’s Fans to Get Personal (But Not Boring)

The latest spot for Levi’s, created by FCB West/The House Worldwide and MJZ, imagines a personal relationship between each pair of denim pants and its owner.

Every pair tells a story, see…and all the jeans ask of you, consumer, is that you keep things interesting.

The pants-as-lifestyle-accessory theme marks a shift from the Wieden+Kennedy “Go Forth” campaign, which turned existential with the help of one Charles Bukowski.

You may recall that Levi’s announced an agency change back in February, and we can expect more in the vein of this spot to come. Yesterday Fast Company called the effort “more inclusive, and more mainstream”, and FCB CCO Eric Springer emphasized the break from the W+K aesthetic, saying:

“The first step was to get the brand voice back and make everyone know it’s their brand once again…It’s not a comeback tour. It’s a forever tour.”

The company’s own CMO emphasized the social components that will (hopefully) involve lots of people documenting the shared journey of themselves and their jeans.

Three words, then: User. Generated. Content.

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FCB Does the Creative Shuffle

FCB Jon

FCB announced two big moves atop its North American ranks today: Chicago EVP/ECD Jon Flannery is moving up to Toronto and Dan Fietsam has been hired to take his place.

Flannery’s promotion comes in the wake of the success of a certain campaign you may have seen that involved the shipping of pants; the win earned him an ECD promotion just over a year ago. The man called himself “a late bloomer” in a Chicago Business Journal interview about that campaign, though he served as CD/VP during a nine-year run at Leo Burnett and spent seven years at Element79 before joining FCB.

Flannery replaces CCO Robin Heisey, who left the Toronto office for parts unknown after 14 years at the agency. Flannery will officially take over on August 11th, working “in tandem” with FCB Canada President Paul Mead.

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FCB/West Teases ‘Battlefield Hardline’

FCB San Francisco teamed up with Imaginary Forces and directors Miguel Lee and Charles Khoury for the above teaser for EA’s Battlefield Hardline, which is slated for an October 21st release.

The team takes a minimalist approach to the teaser, eschewing voiceover in favor of close ups of the game’s weaponry while also teasing a clash between law enforcement and criminals. True to the teaser format, the spot reveals little, leaving viewers wanting more. To pull off the trailer, Khoury and Lee directed separate shoots on the same stage. While Lee’s crew “was responsible for filming all of the actors, vehicles, weapons, gear and paraphernalia in a sleek, action-packed fashion,” Khoury and his team “shot at high speeds to capture all of the slow-motion explosions and actual weapon fire including a submachine gun, pump shotgun and assault rifle.” While the teaser reveals little about the Battlefield Hardline‘s plot or gameplay, weapon-loving fans of first-person shooters should eat this right up. Credits after the jump. Read more

Infiniti Courts Seven Agencies in Global Account Pitch

Infiniti

Infiniti Motor Co. will meet (or has already met) with seven agencies before selecting finalists to pitch for its global creative account, Adweek reports.

The meetings took place this week, and leave Infiniti “on track to complete its search by August,” according to Adweek. Infiniti’s initial request for proposal reported that the brand spends approximately $450 million annually. Among the agencies in the running are Publicis, FCB, Havas Worldwide (pitching with sister shop Arnold), Bartle Bogle Hegarty, M&C Saatchi and Crispin Porter + Bogusky, according to Adweek‘s sources. Interestingly, also pitching is Goodby, Silverstein & Partners, partnering with incumbent Omnicom agency TBWA. After the initial meetings, Infiniti will narrow the field to three or four agencies, a cut that “could come as soon as next week.” Infiniti’s RFP noted that “alternative approaches are paramount as Infiniti cannot outspend its competitors in broadcast,” and identified the U.S., China and Hong Kong as priority markets.

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