TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Goodby

Cisco Vows to ‘Wake Up the World’ In New Global Rebranding Campaign

It seems the “Human Network” is no more in a new campaign for Cisco from GS&P. In fact, Cisco is moving on to a new tagline, “Tomorrow Starts Here,” which is in line with 2012′s consumers who find technology and the promise of sentient robots beings much more valuable than humanity. In other words, Skynet is now your sole provider of network solutions, and Cisco is their new sub-brand.

The above TV spot, which is part of an integrated campaign titled “The Internet of Everything” (see what I mean?), travels around the world in its effort to mix pictures of frightened looking people with visual representations of sweet, flawless data. The soft narration along with the quick-changing cuts have an air of IBM marketing to them, minus IBM’s trademark blue bars. In fact, “Tomorrow Starts Here” and IBM’s “Smarter Planet” have a bit of the same tone, at least in contrast to their old taglines (“Human Network” and “Power to the People” respectively).

Cisco’s new campaign, as you might imagine, also features a Twitter hashtag campaign using #IoE, which some may confuse with Internet Explorer (a product of Microsoft, another subsidiary of Skynet). Either way, as long as we’re all on “Team Internet,” we should be totally cool with our new robot overloads brutally murder everyone else. And, as long as we’re on the topic, good thing that social media will soon be entirely comprised solely of robots talking back and forth to each other. In the meantime, enjoy an augmented reality print ad for Cisco and few credits after the jump.

Read more

What Happens When Some of the NBA’s Best Celebrate the Holidays?

As part of Goodby Silverstein & Partners’ ongoing “BIG” work for the NBA, we leave your this Turkey Day with this double-dribble-galore tune brought to you by Dwyane Wade, Dwight Howard, Carmelo Anthony and Russell Westbrook among others to herald the Association’s Christmas uniforms. We need not explain more, but we with you a Happy Thanksgiving in the process. Let’s just hope there are no David Stern fines to be levied. You, like us, are hopefully looking forward to the NBA Finals matchup between the Heat and Thunder come Xmas. Credits after the jump.

Read more

Jeff Goodby Wants to Help the Kids of Tomorrow, Encourages Voting for Obama via Song

Though a registered, albeit “lapsed” Republican, Jeff Goodby is letting the world know where his allegiances lie this election year and is doing so via¬† a web film/song. The passion project, which was penned by Goodby and art directed by his GS&P partner-in-crime Rich Silverstein, lets a chorus of kids paint a rather drab portrait of the future, one that’s a result of their parents not voting for Obama. Here’s the intro verse that gives you a pretty good idea of where this tune is headed:

“Imagine an America
Where strip mines are fun and free
Where gays can be fixed
And sick people just die
And oil fills the sea”

The black & white motif surely aids the bleak imagery in this clip, which is not an official GS&P product, but one that pulls no punches in conveying whom Goodby’s vote is going to next week.

via

BBDO’s Reeves Heads to Goodby

Sources familiar with the matter confirm that after four-and-a-half years at BBDO New York, Adam Reeves is heading to the West Coast and joining up with Goodby, Silverstein & Partners. No word yet on his official start date and title at GS&P, but we’ve been told by those in the know that Reeves ended his run at BBDO last week. During his time at the latter agency, Reeves worked on campaigns for HBO including the award-winning “Imagine” launch from 2009 and most recently served as senior CD/copywriter on AT&T’s “Daybreak” web series. Prior to BBDO, Reeves had a stint at BBH New York, where he worked on creative for likes of Axe (obviously) and NYC & Company.

Cisco Shifts Business to Goodby

As we thank our tipsters, let’s chalk one up for Jeff Goodby and the gang as we’ve received confirmation that San Francisco’s GS&P has picked up the global advertising business for tech giant, Cisco, which previously worked with Ogilvy. We’ve obtained an internal memo sent from Cisco CMO Blair Christie to staff earlier this afternoon, which you can read verbatim below and after the jump. GS&P itself deferred to client for further comment.

“Team,

We continue to evolve the Cisco Story to ensure our relevance and differentiation in the marketplace. As part of this important “One Voice” effort, we have made a strategic decision to award our global advertising business to Goodby, Silverstein & Partners (GSP). Based in San Francisco, California, Goodby, Silverstein & Partners is part of the Omnicom Group, Inc., an advertising holding company whose agency networks include BBDO, DDB Worldwide and TBWA Worldwide.

Read more

GS&P’s Mangan to Take Top Creative Post at BBDO SF (Updated)

It looks like Goodby Silverstein & Partners is set to lose another longtime staffer. Just a day after reporting that Linda Harless was leaving the agency after 25 years, we’ve received confirmation from sources familiar with the matter that GS&P ACD/copywriter Craig Mangan is also taking off to join up with sister Omnicom shop BBDO as the new EVP/ECD of its San Francisco office.

Mangan, who will assume his new position at BBDO SF in the first week of July, succeeds Mike McKay, who left the agency last fall for the CCO job at fellow Bay Area operation, Eleven. BBDO San Francisco’s soon-to-be creative boss, who will lead creative for clients including Gallo, Mars, Caesars Entertainment and Vail Resports, spent approximately 16 years at Goodby, moving from the account side to creative over a decade ago. Mangan subsequently penned work including the memorable split-screen spots for the NBA from a few years ago. If you need a refresher (and since they’re currently battling in a series right now), here’s one example starring LeBron James and Kevin Garnett. Update: After the jump, you can peep the short ‘n sweet note from BBDO SF chairman Jim Lesser that confirms matters.

Read more

Harless Leaving Goodby

We’ve received confirmation that 25-year (!) Goodby Silverstein + Partners vet Linda Harless will be leaving the agency. We’ve been told that Harless, who currently served as associate partner, creative resources/talent director, will end her long career at Goodby with a trip to Cannes. Her last day in office, meanwhile, will be June 11.

Harless kicked off her career at Goodby as an assistant to the agency principals and subsequently moved up the ladder to creative resources director to talent director to her current post. According to those in the know, she emailed the whole agency her goodbyes last week and is leaving on good terms. In a note, the GS&P camp says, “We’re looking forward to seeing each other’s new adventures.”

Barrett Splits from Goodby, Starts New Shop

Well, maybe it’s too little, too late since other folks picked this up but hey, still newsworthy. Since we were out indulging ourselves in all the ADC Awards shenanigans, we missed a couple of tips that came into the Spy line last night telling us that Goodby Silverstein & Partners ECD/partner Jamie Barrett called it quits at the agency after an 11-year run. Jeff Goodby himself sent a lovely memo out to his San Francisco operation, which you can read in full after the jump. Here’s the first paragraph of Goodby’s tome regarding his former employee, who led creative work on everything from the NBA to Comcast to the now-defunct Sprint account and is now starting up his own Bay Area operation.

“With regret and incandescent best wishes, we must announce today that Jamie Barrett is leaving us to start his own company, somewhere in San Francisco. We are happy for him, of course, because this company started one day with a similar leaving. We know how scary/liberating/appalling/delicious it can be. We are also happy because it is all very amicable. We will stay close to Jamie’s venture, and probably even share some projects together.”

Read more

GS&P Re-Teams with Xfinity

Call it a rebound for Goodby, Silverstein & Partners if you will, as the San Francisco-based stalwart has followed up its GM re-up with another from Comcast’s Xfinity, which is the enhanced offering/rebranding effort from the broadcast giant. Sources familiar with the matter tell us that Goodby was pitching against the Martin Agency, the latter of which has been working with the brand for a year or so, on the biz.

After some time apart, Comcast has once again aligned its Xfinity brand with GS&P (you might remember past work such as this), and according to sources, “it’s going to be bigger and better than ever with work launching soon.”

A Random SXSW Music Image: Goodby’s Monstrous Doritos Vending Machine

We interrupt a day seemingly filled with people news to bring you this image.

Unfortunately, we were unable to extend our stay in Austin long enough to attend the Music portion of SXSW (perhaps that was a good thing), but here’s one of the more notable images that was shot over the weekend and sent to us. Yes, what you see is a six-story Doritos vending machine created by GS&P that featured real bags of giant chips and served as the backdrop to a stage where artists like Snoop Dogg performed. The idea was to promote the new Doritos “Jacked” line of chips and from the looks of it, Goodby did it in one of the most noticeable, grandiose ways as possible.

OK, back to our regularly scheduled programming…

<< PREVIOUS PAGENEXT PAGE >>