We’re still awaiting full credits on this one, but in the meantime, feel free to view Goodby Silverstein & Partners’ latest spot for Doritos, which was helmed by actor/writer/director Jon “You’re So Money” Favreau and features music from Philly-based DJ/producer, Diplo. Maybe it’s just us, but this clip feels like a deleted scene from Superbad–though considering we dig said flick, it’s not too bad altogether. Better this valet than this one, we say.
We’ve been hearing about it for days now and here you go. We’ll keep you posted on goings-on if and when they progress, but read on below. As mentioned before, GM is undergoing a major agency shift including most likely shifting Cadillac duties from Fallon to Campbell-Ewald. As for Commonwealth, the Detroit-based operation that was the brainchild of then-GM CMO Joel Ewanick and united Goodby and McCann was formed in nearly a year ago and just put out this effort. Anyhow, see McCann’s messsage:
“McCann Worldgroup, an Interpublic Group company, today announced it will assume sole responsibility for Commonwealth, Chevrolet’s global advertising agency, assuming the 50-percent joint ownership share held by Goodby, Silverstein & Partners, an Omnicom Group company.
Commonwealth will continue to serve as Chevrolet’s global advertising agency of record and work in conjunction with both IPG and Omnicom resources, including Agency 720 and Fleishman-Hillard.
All current employees of Goodby’s Detroit office will be offered employment consistent with their current employment terms.”
Unless you’re an old billionaire looking for a trophy wife, four million dollars for thirty seconds of action might not be such a great investment. Adobe and Goodby, Silverstein and Partners want us to think about fiscal responsibility while we watch a monkey and a horse discuss the benefits of web marketing in their online ad “Adobe Animals.”
The post-Super Bowl spot is one of those meta-commercials that’s about commercials. It’s a clever idea and could’ve been so much more impactful if the writers didn’t settle on monkey fart noises. Adobe was wise not to empty their wallets for prime airtime, because this forgettable spot would’ve been met with head shakes and scoffs.
When God is done making farmers, he can spend some time outlawing talking animals. Credits after the jump.
So, when we reached out to Jeff Goodby himself, we were greeted with the succinct answer of “call them and ask.” So we did, and in lieu of actual human feedback, we were fed with the monotonous outgoing messages. Anyhow, multiple sources have been telling us over the past 24 hours that executive creative directors Hunter Hindman and Rick Condos are leaving to form their own shop.
The pair, who were elevated from creative directors to ECDs nearly three years ago, have worked on several notable efforts for GS&P, most recently the “Tomorrow Starts Here” campaign for Cisco as well as fair amount of work for Chevy and Cheetos. From what spies are telling us, Condos and Hindman (pictured) have also lured Goodby group strategy director Max Heilbron to their new venture. We’ll check in the with any or all of the trio and see what’s doing. Stay tuned.
Well, that took a while. Nearly six weeks after we first received tips that Goodby Silverstein & Partners was planning to open up a New York office, the parties involved have finally made the news official. The agency will settle in come early February in a space at 200 Varick St. in downtown Manhattan. The Goodby New York office will be headed up by Christian Haas, who is adding partner to his ECD title, one which he’s held for well over two years and associate partner Nancy Reyes, a nine-year GS&P vet who will take on the role of managing director in the Big Apple.
In a statement, Haas seems pretty enthusiastic, saying, “It’s a dream job to open a celebrated agency like GSP in the most exciting city on Earth, especially when you can do it with someone you have nothing but admiration for.” Staff count has yet to be formalized, but once GS&P New York opens, it will begin servicing a client roster including Google, YouTube and Comcast.
It seems the “Human Network” is no more in a new campaign for Cisco from GS&P. In fact, Cisco is moving on to a new tagline, “Tomorrow Starts Here,” which is in line with 2012′s consumers who find technology and the promise of sentient robots beings much more valuable than humanity. In other words, Skynet is now your sole provider of network solutions, and Cisco is their new sub-brand.
The above TV spot, which is part of an integrated campaign titled “The Internet of Everything” (see what I mean?), travels around the world in its effort to mix pictures of frightened looking people with visual representations of sweet, flawless data. The soft narration along with the quick-changing cuts have an air of IBM marketing to them, minus IBM’s trademark blue bars. In fact, “Tomorrow Starts Here” and IBM’s “Smarter Planet” have a bit of the same tone, at least in contrast to their old taglines (“Human Network” and “Power to the People” respectively).
Cisco’s new campaign, as you might imagine, also features a Twitter hashtag campaign using #IoE, which some may confuse with Internet Explorer (a product of Microsoft, another subsidiary of Skynet). Either way, as long as we’re all on “Team Internet,” we should be totally cool with our new robot overloads brutally murder everyone else. And, as long as we’re on the topic, good thing that social media will soon be entirely comprised solely of robots talking back and forth to each other. In the meantime, enjoy an augmented reality print ad for Cisco and few credits after the jump.
As part of Goodby Silverstein & Partners’ ongoing “BIG” work for the NBA, we leave your this Turkey Day with this double-dribble-galore tune brought to you by Dwyane Wade, Dwight Howard, Carmelo Anthony and Russell Westbrook among others to herald the Association’s Christmas uniforms. We need not explain more, but we with you a Happy Thanksgiving in the process. Let’s just hope there are no David Stern fines to be levied. You, like us, are hopefully looking forward to the NBA Finals matchup between the Heat and Thunder come Xmas. Credits after the jump.
Though a registered, albeit “lapsed” Republican, Jeff Goodby is letting the world know where his allegiances lie this election year and is doing so via a web film/song. The passion project, which was penned by Goodby and art directed by his GS&P partner-in-crime Rich Silverstein, lets a chorus of kids paint a rather drab portrait of the future, one that’s a result of their parents not voting for Obama. Here’s the intro verse that gives you a pretty good idea of where this tune is headed:
“Imagine an America
Where strip mines are fun and free
Where gays can be fixed
And sick people just die
And oil fills the sea”
The black & white motif surely aids the bleak imagery in this clip, which is not an official GS&P product, but one that pulls no punches in conveying whom Goodby’s vote is going to next week.
Sources familiar with the matter confirm that after four-and-a-half years at BBDO New York, Adam Reeves is heading to the West Coast and joining up with Goodby, Silverstein & Partners. No word yet on his official start date and title at GS&P, but we’ve been told by those in the know that Reeves ended his run at BBDO last week. During his time at the latter agency, Reeves worked on campaigns for HBO including the award-winning “Imagine” launch from 2009 and most recently served as senior CD/copywriter on AT&T’s “Daybreak” web series. Prior to BBDO, Reeves had a stint at BBH New York, where he worked on creative for likes of Axe (obviously) and NYC & Company.
As we thank our tipsters, let’s chalk one up for Jeff Goodby and the gang as we’ve received confirmation that San Francisco’s GS&P has picked up the global advertising business for tech giant, Cisco, which previously worked with Ogilvy. We’ve obtained an internal memo sent from Cisco CMO Blair Christie to staff earlier this afternoon, which you can read verbatim below and after the jump. GS&P itself deferred to client for further comment.
We continue to evolve the Cisco Story to ensure our relevance and differentiation in the marketplace. As part of this important “One Voice” effort, we have made a strategic decision to award our global advertising business to Goodby, Silverstein & Partners (GSP). Based in San Francisco, California, Goodby, Silverstein & Partners is part of the Omnicom Group, Inc., an advertising holding company whose agency networks include BBDO, DDB Worldwide and TBWA Worldwide.