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Goodby

Adobe Acts with Reason, Saves $4 Million

Unless you’re an old billionaire looking for a trophy wife, four million dollars for thirty seconds of action might not be such a great investment. Adobe and Goodby, Silverstein and Partners want us to think about fiscal responsibility while we watch a monkey and a horse discuss the benefits of web marketing in their online ad “Adobe Animals.”

The post-Super Bowl spot is one of those meta-commercials that’s about commercials. It’s a clever idea and could’ve been so much more impactful if the writers didn’t settle on monkey fart noises. Adobe was wise not to empty their wallets for prime airtime, because this forgettable spot would’ve been met with head shakes and scoffs.

When God is done making farmers, he can spend some time outlawing talking animals. Credits after the jump.

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We Hear: Goodby Creative/Strategy Leads Split to Form Own Shop?

So, when we reached out to Jeff Goodby himself, we were greeted with the succinct answer of “call them and ask.” So we did, and in lieu of actual human feedback, we were fed with the monotonous outgoing messages. Anyhow, multiple sources have been telling us over the past 24 hours that executive creative directors Hunter Hindman and Rick Condos are leaving to form their own shop.

The pair, who were elevated from creative directors to ECDs nearly three years ago, have worked on several notable efforts for GS&P, most recently the “Tomorrow Starts Here” campaign for Cisco as well as fair amount of work for Chevy and Cheetos. From what spies are telling us, Condos and Hindman (pictured) have also lured Goodby group strategy director Max Heilbron to their new venture. We’ll check in the with any or all of the trio and see what’s doing. Stay tuned.

GS&P Indeed Opening Up Shop in NYC

 

Well, that took a while. Nearly six weeks after we first received tips that Goodby Silverstein & Partners was planning to open up a New York office, the parties involved have finally made the news official. The agency will settle in come early February in a space at 200 Varick St. in downtown Manhattan. The Goodby New York office will be headed up by Christian Haas, who is adding partner to his ECD title, one which he’s held for well over two years and associate partner Nancy Reyes, a nine-year GS&P vet who will take on the role of managing director in the Big Apple.

In a statement, Haas seems pretty enthusiastic, saying, “It’s a dream job to open a celebrated agency like GSP in the most exciting city on Earth, especially when you can do it with someone you have nothing but admiration for.” Staff count has yet to be formalized, but once GS&P New York opens, it will begin servicing a client roster including Google, YouTube and Comcast.

 

Cisco Vows to ‘Wake Up the World’ In New Global Rebranding Campaign

It seems the “Human Network” is no more in a new campaign for Cisco from GS&P. In fact, Cisco is moving on to a new tagline, “Tomorrow Starts Here,” which is in line with 2012′s consumers who find technology and the promise of sentient robots beings much more valuable than humanity. In other words, Skynet is now your sole provider of network solutions, and Cisco is their new sub-brand.

The above TV spot, which is part of an integrated campaign titled “The Internet of Everything” (see what I mean?), travels around the world in its effort to mix pictures of frightened looking people with visual representations of sweet, flawless data. The soft narration along with the quick-changing cuts have an air of IBM marketing to them, minus IBM’s trademark blue bars. In fact, “Tomorrow Starts Here” and IBM’s “Smarter Planet” have a bit of the same tone, at least in contrast to their old taglines (“Human Network” and “Power to the People” respectively).

Cisco’s new campaign, as you might imagine, also features a Twitter hashtag campaign using #IoE, which some may confuse with Internet Explorer (a product of Microsoft, another subsidiary of Skynet). Either way, as long as we’re all on “Team Internet,” we should be totally cool with our new robot overloads brutally murder everyone else. And, as long as we’re on the topic, good thing that social media will soon be entirely comprised solely of robots talking back and forth to each other. In the meantime, enjoy an augmented reality print ad for Cisco and few credits after the jump.

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What Happens When Some of the NBA’s Best Celebrate the Holidays?

As part of Goodby Silverstein & Partners’ ongoing “BIG” work for the NBA, we leave your this Turkey Day with this double-dribble-galore tune brought to you by Dwyane Wade, Dwight Howard, Carmelo Anthony and Russell Westbrook among others to herald the Association’s Christmas uniforms. We need not explain more, but we with you a Happy Thanksgiving in the process. Let’s just hope there are no David Stern fines to be levied. You, like us, are hopefully looking forward to the NBA Finals matchup between the Heat and Thunder come Xmas. Credits after the jump.

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Jeff Goodby Wants to Help the Kids of Tomorrow, Encourages Voting for Obama via Song

Though a registered, albeit “lapsed” Republican, Jeff Goodby is letting the world know where his allegiances lie this election year and is doing so via  a web film/song. The passion project, which was penned by Goodby and art directed by his GS&P partner-in-crime Rich Silverstein, lets a chorus of kids paint a rather drab portrait of the future, one that’s a result of their parents not voting for Obama. Here’s the intro verse that gives you a pretty good idea of where this tune is headed:

“Imagine an America
Where strip mines are fun and free
Where gays can be fixed
And sick people just die
And oil fills the sea”

The black & white motif surely aids the bleak imagery in this clip, which is not an official GS&P product, but one that pulls no punches in conveying whom Goodby’s vote is going to next week.

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BBDO’s Reeves Heads to Goodby

Sources familiar with the matter confirm that after four-and-a-half years at BBDO New York, Adam Reeves is heading to the West Coast and joining up with Goodby, Silverstein & Partners. No word yet on his official start date and title at GS&P, but we’ve been told by those in the know that Reeves ended his run at BBDO last week. During his time at the latter agency, Reeves worked on campaigns for HBO including the award-winning “Imagine” launch from 2009 and most recently served as senior CD/copywriter on AT&T’s “Daybreak” web series. Prior to BBDO, Reeves had a stint at BBH New York, where he worked on creative for likes of Axe (obviously) and NYC & Company.

Cisco Shifts Business to Goodby

As we thank our tipsters, let’s chalk one up for Jeff Goodby and the gang as we’ve received confirmation that San Francisco’s GS&P has picked up the global advertising business for tech giant, Cisco, which previously worked with Ogilvy. We’ve obtained an internal memo sent from Cisco CMO Blair Christie to staff earlier this afternoon, which you can read verbatim below and after the jump. GS&P itself deferred to client for further comment.

“Team,

We continue to evolve the Cisco Story to ensure our relevance and differentiation in the marketplace. As part of this important “One Voice” effort, we have made a strategic decision to award our global advertising business to Goodby, Silverstein & Partners (GSP). Based in San Francisco, California, Goodby, Silverstein & Partners is part of the Omnicom Group, Inc., an advertising holding company whose agency networks include BBDO, DDB Worldwide and TBWA Worldwide.

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GS&P’s Mangan to Take Top Creative Post at BBDO SF (Updated)

It looks like Goodby Silverstein & Partners is set to lose another longtime staffer. Just a day after reporting that Linda Harless was leaving the agency after 25 years, we’ve received confirmation from sources familiar with the matter that GS&P ACD/copywriter Craig Mangan is also taking off to join up with sister Omnicom shop BBDO as the new EVP/ECD of its San Francisco office.

Mangan, who will assume his new position at BBDO SF in the first week of July, succeeds Mike McKay, who left the agency last fall for the CCO job at fellow Bay Area operation, Eleven. BBDO San Francisco’s soon-to-be creative boss, who will lead creative for clients including Gallo, Mars, Caesars Entertainment and Vail Resports, spent approximately 16 years at Goodby, moving from the account side to creative over a decade ago. Mangan subsequently penned work including the memorable split-screen spots for the NBA from a few years ago. If you need a refresher (and since they’re currently battling in a series right now), here’s one example starring LeBron James and Kevin Garnett. Update: After the jump, you can peep the short ‘n sweet note from BBDO SF chairman Jim Lesser that confirms matters.

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Harless Leaving Goodby

We’ve received confirmation that 25-year (!) Goodby Silverstein + Partners vet Linda Harless will be leaving the agency. We’ve been told that Harless, who currently served as associate partner, creative resources/talent director, will end her long career at Goodby with a trip to Cannes. Her last day in office, meanwhile, will be June 11.

Harless kicked off her career at Goodby as an assistant to the agency principals and subsequently moved up the ladder to creative resources director to talent director to her current post. According to those in the know, she emailed the whole agency her goodbyes last week and is leaving on good terms. In a note, the GS&P camp says, “We’re looking forward to seeing each other’s new adventures.”

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