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Grey Worldwide

Grey Paris, Laird Apparently Owe Models a Pretty Penny

From the pages of Jezebel comes this sordid tale of a couple of beauties looking to get what’s allegedly owed to them. The saga involves Polish models Anna Jagodzinska (left) and Anne Aleksandra Cywinska along with Estonian Karmen Pedaru, who are suing their former agency, Next, claiming that it stole their money and refuses to pay them. In the process, it appears that Grey Paris and Laird and Partners have been thrown into this whole tussle according to the account statement below, which was part of several documents filed by the aforementioned models at Manhattan Supreme Court.

According to Jezebel:

“Jagodzinska’s biggest pending payments are $60,000 that she’s owed by H&M, $35,000 from the creative agency Laird & Partners, which produces ads for a variety of luxury companies (Jagodzinska was in a Bottega Veneta campaign and a Donna Karan campaign around the time of the job, November 2009, both of which were Laird & Partners ads), and a whopping $172,500 from Grey Paris, another production house. Presumably that is for another campaign.”

That’s a pretty “whopping” sum indeed, but since this is dated April 23, 2010, perhaps the agencies involved have already paid up. Regardless, we’re checking if Grey Paris has any comment. The biggest takeaway from all of this, though, is that the Vogue folks are cheap bastards.

Update: Grey Paris tells us that they did in fact pay up (and yes, as a commenter pointed out, it is Next that’s the target of the suit here). Here are the elements courtesy of Grey:

-          Contract established by Platinium Rye Entertainment

-          Purchase order sent to Next

-          Invoice received from Next

-          Payment made via Bank transfer to Next on April 2010 the 30 th for a campaign beginning on May 2010 the 1 st

DIRECTV MRV Will Destroy Your Walls

This DIRECTV spot from Grey NYC aired during the World Series, and I’ve gotta say, I actually dig it. Granted, if commercials were real, I’d totally sue if shit was flying through my walls. However, if this technology worked for my porn channels, I wouldn’t mind if stuff erm, ya, nevermind.

TiVo already uses this technology, but I guess by giving it an acronym like “MRV” (Multi-Room Viewing), the satellite brand thinks that they’re doing something first. Whatever. The commercial’s cool, so I kinda don’t care.

Rob Gerds Takes MD Post at Grey West

Matheson Gerds president, director of client Services Rob Gerds is headed to Grey West to begin work as the agency’s new managing director. Gerds, who’s spent the last six years in Atlanta at MG, will now oversee the San Francisco and Los Angeles operations that comprise Grey West and will report to Brad Fogel, president of West and Grey Atlanta.

Before Matheson Gerds, the new MD spent six years as director, account services at  BaylessCronin in the ATL. During his 25-year career, Gerds also held senior account management positions at McFarland & Drier, Hal Riney & Partners and FCB, Santa Ana and worked with clients ranging from Pizza Hut to Ford. As for Grey itself, the agency is expected to appoint a new CD at their San Francisco office in the near future.

More: “Red Lobster Biz Goes to Grey NY

Grey Welcomes First Chief Digital Officer

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Josh Golden has joined Grey NY as its first CDO and will oversee all digital communications and “set and implement the agency’s digital vision.” Golden joins Grey’s flagship office from Euro RSCG New York, where he was managing director, digital for the past three years. Prior to that, he served as group director, digital marketing at NBCU and had a five-year stint at Y&R’s Big Apple branch, where he helped launch the agency’s interactive group.

More: “Grey NY Welcomes New Chief Strategy Officer

Red Lobster Biz Goes to Grey NY

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It took a week, but Red Lobster has finally made a decision and the Darden-owned seafood chain has chosen Grey New York over Saatchi & Saatchi as its AOR. According to the Grey camp, there was a staff meeting this morning to confirm the news. Estimated billings for Red Lobster are said to be in excess of $115 million.

Grey, though, is no stranger to Darden as it’s served as the holding company’s AOR for Olive Garden since 1987 and LongHorn Steakhouse since 2008. In a statement, Red Lobster’s EVP, marketing Salli Setta says, “Grey demonstrated superb creativity, strategic thinking, integrated capabilities and a deep understanding of the casual dining marketplace. We look forward to working with this great team to leverage the growth and success of Red Lobster in the years ahead.”

More: “Red Lobster Visited Grey, Saatchi Today…and Still No Answer

Grey Denmark Enters Pulled Viral Ad into Cannes

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Since we’re on the Cannes theme, we’ll have to give it up to Grey Denmark, which we found out last year was behind a popular viral ad for Visit Denmark, for going against its former client and entering the clip into this year’s Cannes festival even after the agency was told to sod off.

Much like the Downfall meme, a client proves once again that it doesn’t get “viral” as the video–where mom Karen sends a shout-out looking for her baby daddy–garnered 2,578,961 views across 466 websites in 266 countries before Visit Denmark admitted it was a hoax and pulled it from YouTube.

But Grey tells the The Wall UK that the client approved the ad “at every step,” but “fell at the first hurdle.” According to a statement from Grey Group’s vice chairman and worldwide CD Tim Mellors, “The documentary style proved incredibly convincing and peaked people’s curiosity about life in Denmark.” Time will tell if the agency’s defiance pays off.

More: “Glasses-Tattooed-on-Face Vid was Ray-Ban’s Doing

Brad Fogel Takes Prez Post at Grey Atlanta, Grey West

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Grey Group CEO/chairman Jim Heekin announced that current Grey West MD Brad Fogel has been promoted to president of the group’s San Francisco and LA offices while also taking on management oversight of Grey Atlanta. During his tenure, Fogel–who joined Grey West as CMO in 2007 and then later replaced Betsy Sperry as MD in November 2008–was “instrumental” in helping Grey West win new business like the BMW of North America $80 million U.S. regional ad account and the $30 million Reliant Energy business according to a statement from Heekin.

Prior to joining Grey, Fogel has two stints at Publicis & Hal Riney in SF and held senior management posts at Hill Holiday, FCB, Y&R and Saatchi & Saatchi during this three-decade advertising career. In addition to Fogel, Grey also promoted seven-year agency vet Sam Hosokawa to MD of the Atlanta office.

More: “Grey’s Alliance Unit Has a New President

Grey’s Alliance Unit Has a New President

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Amy Tunick has been promoted from VP of client development at Grey’s entertainment marketing agency Alliance to president of said unit.

Tunick, who joined Grey in 2003 after spending a handful of years at William Morris Agency, has led new business efforts, strategic planning and account management in her most recent VP post. Along the way, she’s built up her portfolio that includes work with celebs like Rihanna and strategic partnerships with clients including Universal Music Group and Mercedes-Benz Fashion Week. Tunick replaces John Eckel, who’s left the agency after 2 1/2 years.

More: “Grey NY Welcomes New Chief Strategy Officer

Grey NY Welcomes New Chief Strategy Officer

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Grey announced that Pele Cortizo-Burgess, he of brooding headshot to your left, has moved back from London to take on the newly created EVP/chief strategy officer post at the agency’s New York office. Cortizo-Burgess most recently worked at ITV across the pond as director of creative strategy.

This is not the exec’s first stint in the Big Apple as he also served as EVP/director of planning and research at FCB New York. Perhaps most notably, Cortizo-Burgess handled lead planning duties at Goodby on the long-running “Got Milk” campaign. As he acclimates to his apparently difficult surroundings, Cortizo-Burgess will work closely with Grey CEO/chairman Jim Heekin, Grey NY CCO Tor Myhren and global director of strategic planning Suresh Nair.

More: “Grey New York to Handle Branding for the NFL

Grey Employees Whine Over Wall-Less New Digs

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The New York Times recently took a stroll through Grey’s new open-layout office space on Fifth Ave and from the sound of it, employees have just one thing to say about their new home: Waahh..we have no walls anymore.

It’s not like open space is anything new in the agency world nowadays, but it seems Grey folks are taking things pretty hard. Staffers like Grey New York chief talent officer Natalia Schultz seem heartbroken about not having a place for things like a shoe collection. “I had a shoe closet in my office. I still only got two boxes. Now the bulk of my shoes live in the trunk of my car.”

According to the NYT piece, Grey went so far as to employ business psychologist Joel Mausner to help ease the transition and quell employee grumblings. Mausner says he’s planning to hold kumbaya sessions of sorts: “One to let employees mourn the loss of the old building; a second to come up with ways to handle potential drawbacks of the open plan; and a third to help workers use the new space to its full potential.” The talking baby E*Trade ads somehow make more sense now than ever.

Grey NY CCO Tor Myhren adds that the move symbolizes Grey’s transition from “very slow and not very nimble” to a “faster enviroment” that’s open, collaborative and “reflects what’s happening in the digital world.”

Image: Chester Higgins, Jr./New York Times

More: “G2 Got Our YouTube Account Shut Down

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